Common Email Marketing Mistakes to Avoid
Email marketing can be very effective for promoting your business but it is easy to make mistakes if you don't know the right methods to use. It will cost you money, yet not generate any additional sales. Here are some common email marketing mistakes you need to avoid so your marketing strategies will be more effective.
Your customers want to feel like people, not just a number, so never use generic terms in your email marketing. Address each customer by name if you can. It costs more to do,...
How to Write the Perfect Marketing Email
The keys to any successful email marketing campaign are the content and the subject line. Your subject line needs to be enticing so that your targeted audience open the email and then your content has to be engaging to get them to do what you want, whether it is buy your products or engage your services.
Here are some tips to ensure your marketing email gets read and acted upon.
Begin with writing the content of your email first as this will then drive your subject line, making sure it gets...
Why Should I Use Email Marketing
Email marketing is a fantastic way to reach hundreds or even thousands of customers in a very short amount of time. It is a relatively cheap but hugely effective marketing method and, if done right, will result in generating more traffic for your website and more sales for your business. Email marketing can be used by any type of business regardless of the products or services they have to offer.
One big advantage of email marketing is that it can be effective for all kinds of businesses,...
Do You Need to Use Email Marketing
It doesn't matter what industry you are involved with as email marketing campaigns will always be an effective way of promoting your products and services. As the recession and poor economic climate shows no sign of letting up they are especially important as a cost effective marketing solution. There are of course other means of promoting your business and the advantages and disadvantages of this advertising method must be weighed up against other marketing methods. If used well you will find...
How to Keep Your Email Marketing List Clean
Successful email marketing depends on measuring the relative success of each marketing email you send out, tracking deliverability, open rates and clickthrough rates and tweaking your campaigns accordingly.
For this to work, however, you need accurate data and you can only get this if your database of email addresses is clean. Spam reporting, higher management fees, lost time, and unreliable open rate reports are a sampling of what email marketers have to face should a list consistently go...
Creating an Email Mini Course to Increase Your Sales
One of the best ways to increase your email marketing list is to offer a completely free course that both teaches your target customer base something they need to know and sells your product or service at the same time.
This works well in building both your customer base and loyalty to your company as people will sign up, giving you their email address, and make you more recognisable through a regular delivery of emails to their inbox.
Here's how you can create your own client attraction mini...
How to Plan a Corporate Event
Planning and delivering a corporate event may seem daunting but with the help of a professional corporate event planner, you can be sure putting on an excellent corporate event.
Between you and your planner you should consider the following questions:
When Should You Hold Your Corporate Event?
You’ll have a rough idea of when you want to hold your event so the first thing you should do is check to see what other events may be happening on your chosen dates. Avoid dates that clash with big...
3 Social Media Marketing Tools You SHOULD Be Using
The explosion of social media over the last few years has been tremendous and it has opened up a whole new world of marketing opportunities to the savvy business, whether small or large.
However, it can also be a bit overwhelming and, if it is managed badly, potentially disastrous for your business. That’s no reason to ignore it though. Good social media management can reap huge rewards for your company.
Here are three social media outlets you can use – and more importantly, how you can use...
The Basics of Trading Online
In this difficult financial climate it is clear that many companies have gone bust. This is especially true of smaller independant shops who have found it difficult to adjust in the recession. It isn't much of a coincidence that the shops and companies which have gone out of business have been those which have not had an online presence and as such have been unable to adjust to the ever changing economic conditions. It is therefore understandable why people may be hesitant to start up their own...
Choosing the Estate Agent Services You Need
Many people forget that agents do a lot of work long before they receive any money from you.
However, some agents work much harder than others, and it’s worth thinking through how involved – or not – you'd like to be in the sale of your property.
The best way to start doing this is to look at the services estate agents in your area offer and deciding which you want to use and which you don’t think you’ll need. It’s worth taking advice from the agents you contact too, as they will know what it...