bharatbhasha.com
Free Articles  >>  Marketing >>  Page 412  >> 

Why A Little Bit Of Marketing Does You Good Especially At Christmas





My grandpa, whos a Quaker, used to disapprove of the fact that I ventured into marketing, but hes coming round to my way of thinking, even at the grand age of 92. He is suspicious of marketing (in his mind - a term synonymous with extracting money from a gullible party, for the benefit of corporate greed) and doesnt believe in profit, even though profit itself is not a bad thing.

I bring this issue up because in case you hadnt noticed, its going to be Christmas soon and as usual any company which can exploit Christmas as a commercial theme is doing so. But before we exchange our Christmas wreath for cynicism on our front door, sometimes marketing can be beneficial and the creativity in marketing campaigns can be enjoyed by the consumer.

Take for instance (but not for instant) Starbucks Coffee Company, no longer is it just a coffee company! If youre still refusing to do your Christmas shopping online, marketing executives at Starbucks have come up with a few ideas so that you can break the shopping up with interludes of Gingerbread Latte, Eggnog Latte or Toffee Nut Latte ( <a href="https://http://starbucks.co.uk/en-GB/_Favorite+Beverages/Christmas+Beverages.htm" target="_blank">http://starbucks.co.uk/en-GB/_Favorite+Beverages/Christmas+Beverages.htm</a> ). You could even come back after the shopping and have a Chocolate Mint Bliss or Mint Chocolate Chip Frappuccino. If Marketing brings Gingerbread Lattes, then its got to be a good thing.

Its not just the high street shops which are getting festive. Online stores are getting into the Christmas spirit too, even finance companies; the traditional residences of Scrooge type characters. Moneynet, a personal finance information research specialist, has brought out a Christmas finance guide ( <a href="https://http://www.moneynet.co.uk/christmas-savings-guide/index.shtml" target="_blank">http://www.moneynet.co.uk/christmas-savings-guide/index.shtml</a> ), with a range of money-saving tips to help the innocent consumer navigate their way past loan sharks who feed on the financial difficulties of certain families, particularly at Christmas.

But lets not dwell on the doom and gloom, lets think about the children, whats marketing doing for them? Well the Early Learning Centre has developed a special Christmas section ( <a href="https://http://www.elc.co.uk/category-720" target="_blank">http://www.elc.co.uk/category-720</a> ) on its website to inspire parents, grandparents and relatives with ideas of suitable gifts for the children. If your daughter is more into Stevie Wonder than Golden Wonder, then she might be impressed with the Pink Keyboard And Stool; though remember, musical toys last for years not just for Christmas, its your sanity at stake.

But Christmas isnt just for the kids, its for the big kids too. Justtoys is a site which sells toys for parents, buying toys for their children. If my parents are reading this, or even my colleagues, I quite fancy the Radio Control Dalek <a href="https://http://www.justtoys.com/toy.asp/Toy/33/buy/radio-control-dalek.htm" target="_blank">http://www.justtoys.com/toy.asp/Toy/33/buy/radio-control-dalek.htm</a> which offers seven phrases triggered by buttons on the remote control, 360 degree on the spot rotational movement and the Dome and Eyestalk move from side to side as it moves. Beats slippers and writing paper any day.

Marketing and commercial competition has also made a fantastic choice available on the internet and it gives us ideas, when weve run out of inspiration ourselves. So whilst we need to remain sceptical about advertising, there are some advantages to profit investment

and Starbucks Chocolate Mint Bliss is one of them.


About Author Rachel Lane :

Rachel is a financially conscious chocoholic who lives in Edinburgh and writes for the personal finance blog Cashzilla. Cashzilla is a mighty personalfinanosaurus who has been linked to several Scottish celebrities including Nessie. http://www.cashzilla.co.uk Contact details: Rachel Lane, E-mail: rachel@positiveinterest.com


Article Source: https://www.bharatbhasha.com
Article Url: https://www.bharatbhasha.com/marketing.php/34898


Article Added on Friday, January 6, 2006
LD
Other Articles by Rachel Lane

The Myth Of The Christmas Loan
If you think Harry Potter was going to be the most imaginative marketing plot this Christmas, think again. Each Christmas, as consumers look at their finances and investigate the different sources of funding to cover their Christmas shopping, loan companies and credit card providers polish up their marketing tactics and customer service skills. No doubt some of you will see an advertisement for a Christmas loan over the next few months. Unfortunately for you, its not provided by a...

Don t Worry About Scrooge This Christmas By Shopping Online You ll Save Plenty Of Time And Money
According to a study by BizRate Research, 60% of women were already planning their online buying in September, compared to only 42% of men. Women are also reported to carry the burden of Christmas shopping with 55% taking on the responsibility, compared to only 45% of men. However, as more and more retailers go online, women can exploit the internet by saving themselves time, money and effort. There are many advantages to shopping online: * You have more choice * Prices tend to be lower *...

Store Cards Credit Cards And Loans How To Borrow Money Effectively
You dont have to have the lifestyle demands of Paris Hilton to need extra money these days. According to Credit Action, the total UK personal debt was 1,122 billion, a growth of about 10.5% over the previous year and in the UK and each adult in the UK has an average of 4.1 credit cards in their wallet. In their most recent report, Credit Action also recorded 2.3 million personal loan agreements in the second quarter of 2005. Interesting, the national money education charity discovered a gap...

Don t Let Your Personal Loan Become A Personal Moan
Most of us have been in a position at some point when we simply have had insufficient funds to pay for something. This could be car insurance/repairs, course fees, holiday, Christmas presents, electrical items or even the weekly shopping. According to Credit Action, 2.4 million personal loan agreements were recorded in the first quarter of 2005, totalling 13.5 billion. The national debt education charity reported that 30% of the personal loans were for cars, 24% for home improvements and 20%...

Has Anyone Seen My Twenties
Premature aging is spreading across the UK and is particularly prevalent amongst recent graduates in the UK who, upon leaving university, are plunged straight into fears about the property ladder, pensions and paying off their student debts. These young people graduate at the age of 21, do not pass go and head straight to 35, worrying about their personal finance investments before finding their feet in life. These un-twentysomethings lifestyles can generally categorised within two extremes,...

Publishers / Webmasters
Article ID: 34898
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


225 Users Online!!
Related Articles:
Latest Articles:
 
marketing >> Top 50 Articles on marketing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Email Marketing Services Provided By AwareIndia







Company IDS