bharatbhasha.com
Free Articles  >>  Marketing >>  Page 180  >> 

HTML Email Newsletters 3 Formatting Mistakes





HTML email is one of the most crucial tools in the evolution of email. This has been an especially great boon for email marketers who had to be stuck with the plain text format of emails for a long time, even after the markup language was in web pages. While HTML is a great tool to use to make emails more attractive, the increasing complexity of the medium with each aesthetic addition also makes it a pain. Additionally, there are simple, logical mistakes that people end up making in design. The final and most important mistake lies in using colors that are especially susceptible to spam filter scrutiny.

1. Unmanageability. As stated before, HTML has been a boon with its slicker formatting and ability to layout properly as well as to embed other material within the email. However, with each aesthetically pleasing step that you take, the coding with HTML can become more and more unmanageable. The problem of HTML lies in the number of repetitions that need to be made at regular points. It is for this reason of being cumbersome that the style sheet was invented in the form of the css file. This is a simple file that is written in xml and contains the layout instructions. This file can then be called at any point of time with the HTML code and results in a much less cumbersome HTML email.

2. Loudness. What exactly constitutes a loud and garish color is probably a matter of conjecture and individual opinion; however, when it comes to the predefined spam filter checks, loud and garish will just attract more and more attention. Combating this requires that you not over do the number of colors in an email and the safest bet being that you stick to your own corporate branding colors. This also allows an association to be made in the recipient’s mind.

3. Logical errors. Ever seen a mail that has a small amount of text on the left and huge image to the right? The chances are quite slim. This is because in most Latin-based language sets and cultures, the reading culture is usually to start from the left and then go to the right. Placing a prominent picture at the right is then quite an irritation and cause for the users to disassociate with the main content. Apart from this, the layouts should be more image based with even text in the images so that spam filters do not end up scanning too much of the suspect content.

Most of the methods that have been described here are quite useful in HTML emails but one cannot over look the most important part of a mail, which is the content itself. There is no point making fancy HTML pages and sending them to recipients if your content has been drafted in such a way as to be picked up by a spam filter. Remember to invest time and effort into content creation.
About Author Curt Keller :

Karl Cruize is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com/email-marketing/html-email-templates ) a leading Web and permission-based service for sending email newsletters.


Article Source: http://www.bharatbhasha.com
Article Url: http://www.bharatbhasha.com/marketing.php/174356


Article Added on Sunday, October 11, 2009
LD
Other Articles by Curt Keller

Downloading Free HTML Email Templates 3 Design Mistakes
When you download HTML email templates over the internet, you will be faced with a dilemma that is common to most people: whether to use a paid service or to use a free one. Contrary to popular belief, using a free service doesn’t necessarily mean that the products that the service provider is offering are fundamentally bad. However, the problem starts when the range of templates being sold is too few in number and if the backend technology behind these templates is not really solid. What you...

Email Newsletters 4 Design Do s and Don ts
When you take the decision to send email newsletters, one of the first and most important parts of the process is perceptibly the design of the newsletter. Newsletter design is a contentious topic and the discussions about what makes for a good design, whether minimalism, whether to place more or less text, and how many images have to be placed are all subject to much debate. A large part of the design guidelines to follow when you make a newsletter involves finding a compromise point between...

What To Expect From Free Email Marketing Software
Email marketing is an effective way to inform people about various products and services. You can use any standard web based mail service to send marketing emails. However, get good email marketing software, if you want your campaign to be effective because standard mail services or clients do not have features required to design a good campaign. So, what should you expect from your email campaign software; in terms of the features? The software you purchase should have a control panel with a...

3 Reasons Why You Should Try Free Email Marketing
Free email marketing is starting to become one of the preferred methods of selling goods and services over the net. Probably the divergence of spam from this more formal method of marketing online has got something to do with this rise. In the early days of the internet, there was little to differentiate these two breeds of businessmen. However, with time and the outcry over spamming the more professional marketers decided to follow more ethical practices. What separates a spammer from a...

Free Email Marketing How to Do it Right
Free email marketing is far from the effort free, painless exercise that most service providers advertise. While these service providers have made the job much easier of advertising products and services using a medium like email, service providers will not be looking at increasing your sales. Safe to say then that their job is over once the mailer is created and sent. How well the campaign went down with the clients is something that is completely your headache – an appropriate appellation...

Is Your Email Delivery Suffering 3 Quick Ways to Avoid Spam Filters
There is nothing more frustrating that sending a mail and the receiver saying that he or she has not received it. You think for a moment and ask the person to check in their spam folders and voila! Lo and behold, your mail sitting snugly amongst an entire litany of advertising gimmicks sent by mail. If this is a problem that some people face with normal mails, imagine what happens when one tries to send bulk email. Today, there is little or no chance that a bulk email would ever end up in the...

Publishers / Webmasters
Article ID: 174356
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


132 Users Online!!
Related Articles:
Latest Articles:
 
marketing >> Top 50 Articles on marketing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Personal eMail Hosting Provided By AwareIndia







Company IDS