Free Articles  >>  Marketing >>  Page 181  >> 

How To Send CAN SPAM Compliant Email Newsletters

CAN-SPAM is piece of legislation enacted by the US government as a response to the widespread protest against the practice of sending unsolicited mails. The legislation basically outlines categorically how email addresses should be acquired, how they should be sent, and how they should be drafted. There has been much debate since that time regarding the act, as some opponents say that it is not stringent enough to outlaw the practice altogether. This is rooted in some truth as the act does allow business to send unsolicited mails; however, the act also states that the business must also respect the option of the recipient to decline from receiving any more mails. Additionally, these refused addresses cannot be further harvested for any other purpose.

In terms of the other main features of the law, the guidelines are that addresses cannot be harvested and must be acquired from opt-ins. This means that one must agree to receive mails before being mailed – though this is not absolute. Other stipulations outlaw the use of spider software, open relay servers, and misleading content lines. These very same stipulations apply to video newsletters as well.

Video newsletters as a form of email newsletters are open to abuse because there is no spam filter that can read a video file and filter it for spam material. This means that any video that does get through the filters could face the ire and wrath of the ISP or recipient. Therefore, true to the nature of a newsletter, you must post videos that are newsworthy and not post bland advertisements like the ads for over the counter medicine.

The next guideline is that the mails that are sent out must contain correct subject lines. This means that you cannot be misleading and use subject lines like “you owe me money” and the like. People who are trying to send pornographic material in particular have to be careful because some spam filters can detect the color hues in an image for human skin tones. This makes it spam susceptible.

The unsubscribe link is a small innocuous line at the end of the mail but this doesn’t make it any less important. A large part of the spirit of CAN-SPAM lies in the freedom of trade and freedom of choice. This means that while it allows businesses to advertise and mail it also accords the right of refusal to the recipient.

Email newsletters and bulk email mails differ in one crucial aspect – that one is trying to inform and one is trying to get a sale. This difference is crucial to the user as well as to a spam filter. Always remember that today’s internet user is hungry for information and not looking for a bargain on the internet. Once this crucial distinction is understood, you can modify your content accordingly and ensure that by offering a certain type of information; you actually end up facilitating a sale. This is one of the basics of internet marketing.
About Author Henry Cass :

Henry Cass is a best practices activist and advocate for Benchmark Email ( ) a leading Web and permission-based service for sending newsletters.

Article Source:
Article Url:

Article Added on Friday, October 9, 2009
Other Articles by Henry Cass

Email Newsletters 4 Tips For Beginners
By taking the decision to start using email newsletters as a medium of information, you have probably taken one of the most positive steps towards communicating one-on-one with your customers. However, beware if you believe that this is an easy method to deal with. Newsletters might be a better alternative to sending bulk email and spam but the differential is this makes it more difficult to create. However, despite this fact, if your fundamental objective of sending a newsletter is true then...

Email Newsletters 3 Ways to Improve Delivery
Email newsletters are one of the methods of letting your trusted customers know that there are updates that you would like to share with them. This method originated with the online news service agencies that sent news updates as nearly live feeds to recipients. Business also learned to cash in on this method and used it for everything from company newsletters to a form of email marketing as well. However, instead of putting out all kinds of news, the corporate world sent generic articles or...

Writing Great Subject Lines For Email Newsletters
If admission to a secret club of society can only be done with the help of a password, then subject lines are what will get a recipient of your email newsletters to open your emails. Newsletters in general are a pretty tricky business, especially if you are not actually a news service provider. Most news service providers have it pretty easy because their content is not spam and they are not trying to elicit a sale in any way. Couple this with the fact that creating a subject line is a simple...

Email Newsletters 3 Tips For Small Businesses
Email newsletters are a method of letting your customers know about possible updates on anything that is connected with your business, products, and services. Additionally, newsletters are also used as an electronic form of the humble newspaper – a reincarnation of the newspaper which is used by millions of net users worldwide. This method is so powerful that news bulletins can now be sent hot off the press and directly to end users – a privilege that was only granted to a select few who had...

Improving Opens of Your Email Newsletters 4 Tips
Email newsletters are a great way to communicate with your subscribed customers and recipients. However, communicating through a newsletter is a very specialized skill and cannot be considered to be an act of simply typing out news in an HTML format and sending it out to many customers. There are considerations of style, format, objective, and what the reader wants that has to be considered. Open rates are a measure that are used to judge the effectiveness of an email campaign. Open rates are...

How to Craft Award Winning Newsletters Four Tips
Email newsletters have become a very important means of communication between subscribers and companies. Some companies are able to design their own newsletters; while some others make use of free newsletter templates available on the Internet. No matter which one you use, you should customize it to suit the needs and goals of your campaign. A customized newsletter will look highly professional and attractive. Email marketing is very cost-effective and its reach is global in the true sense of...

Finding A Purpose For Your Email Newsletter 3 Tips
While it’s easy to get carried away with the visual appeal of the Email newsletter, use it wisely and with a clear intention. It is not enough to send a pretty newsletter that leaves your reader unclear about its purpose. There are various uses that companies will generally find for using a newsletter. Spend some time thinking about this before you embark on creating the newsletter, so that the reach of your letter is far and meaningful. Here are a few things to consider when trying to find...

5 Design Elements of Downloaded HTML Email Templates
When you download HTML email templates, the first consideration that you pay to the templates are how well they appeal to you visually. This can be a challenging task to the non-graphical eye. There are many design elements and principles that go into proper visual design. These are applied in all forms of art and are especially true in the field of web design. However, there are just a crucial five that it fundamentally comes down to. 1. Color. There are many elements of color that go into an...

Email Marketing Tips 3 Ways to Improve Your Copy
E-mail marketing is a great way to spread the message about your campaign. Newsletters or messages can be designed to have attractive appearances, filled with classy design, images, video clips and much more. However, the copy that you use in your message is still the most vital component of the message. It is the most concrete aspect of the message, and also the portion that will most reliably convey your intentions. Make sure you give it the necessary attention while crafting it. Here are a...

Email Marketing Tips 3 Ways to Use Video Email
One way that is sure to grab the attention of the recipients of your HTML e-mails is to include a video segment or clipping. For particular events or offers, the use of video can convey a much more powerful message and be highly effective for your purposes. The main obstacle to overcome is that the video does not get played within individual e-mail service providers – often the video portion gets disabled, especially if it has been created in Flash or JavaScript. But including video within an...

Publishers / Webmasters
Article ID: 173371
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

123 Users Online!!
Related Articles:
Latest Articles:
marketing >> Top 50 Articles on marketing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Economy Linux Hosting with cPanel Provided By AwareIndia

Company IDS