bharatbhasha.com
Free Articles  >>  Marketing >>  Page 181  >> 

Email Newsletters 3 Tips For Small Businesses





Email newsletters are a method of letting your customers know about possible updates on anything that is connected with your business, products, and services. Additionally, newsletters are also used as an electronic form of the humble newspaper a reincarnation of the newspaper which is used by millions of net users worldwide. This method is so powerful that news bulletins can now be sent hot off the press and directly to end users a privilege that was only granted to a select few who had direct access and the money to pay for it.

From a business perspective, there is not a lot of news making that you probably do. Even the biggest companies dont have something to tell the world every day and more likely during a quarter. However, being a powerful medium that informs rather than directly sells, many companies leverage this tool to their selling benefit. Think about the swine flu craze and how many online pharmacies must have capitalized on spreading information about the disease and its cure which was available at a mouse click. This doesnt mean that a newsletter is all about creating a scare and inciting a sale as there are more subtle methods that you can use.

1. Information dissemination. People on the internet are more confident about buying a product once they have complete information about the product and what it is for. Therefore, you must use a newsletter as a method of informing people about the gap and everything about that gap before you state that there is a solution to the gap. Email newsletters gain an edge in this way by not become items of sales spiel, which some might see as a less credible source of information.

2. Formats. When creating a newsletter, form and formatting are absolutely crucial. There is always a danger that you could end up cluttering your newsletter with too much information and this is the first thing that you have to get straight by giving just the required information. Remember that a newsletter should ideally have seventy percent weight in favor of imagery.

3. Drive back traffic. This is a given considering the real objective behind a newsletter in the first place. Therefore, do not tire and exhaust the reader with too much information. Use read more links to drive back traffic to your site. This has an additional benefit of having control over the content since an email sent cannot be retrieved, but information on a site can always be updated.

The fundamental tenet of email newsletters is that they capitalize on net users need to see information and rarely point to a sale itself. This provides a more secure environment for the user to indulge in before he or she starts thinking about a sale. Another important thing to note is that your chances of being caught by a spam filter when sending a news letter is less than if you sent a bulk email.
About Author Henry Cass :

Henry Cass is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com/resources/OtherResource/Email-Newsletter ) a leading Web and permission-based service for sending newsletters.


Article Source: http://www.bharatbhasha.com
Article Url: http://www.bharatbhasha.com/marketing.php/173365


Article Added on Friday, October 9, 2009
LD
Other Articles by Henry Cass

How to Craft Award Winning Newsletters Four Tips
Email newsletters have become a very important means of communication between subscribers and companies. Some companies are able to design their own newsletters; while some others make use of free newsletter templates available on the Internet. No matter which one you use, you should customize it to suit the needs and goals of your campaign. A customized newsletter will look highly professional and attractive. Email marketing is very cost-effective and its reach is global in the true sense of...

Email Newsletters 4 Tips For Beginners
By taking the decision to start using email newsletters as a medium of information, you have probably taken one of the most positive steps towards communicating one-on-one with your customers. However, beware if you believe that this is an easy method to deal with. Newsletters might be a better alternative to sending bulk email and spam but the differential is this makes it more difficult to create. However, despite this fact, if your fundamental objective of sending a newsletter is true then...

Writing Great Subject Lines For Email Newsletters
If admission to a secret club of society can only be done with the help of a password, then subject lines are what will get a recipient of your email newsletters to open your emails. Newsletters in general are a pretty tricky business, especially if you are not actually a news service provider. Most news service providers have it pretty easy because their content is not spam and they are not trying to elicit a sale in any way. Couple this with the fact that creating a subject line is a simple...

Improving Opens of Your Email Newsletters 4 Tips
Email newsletters are a great way to communicate with your subscribed customers and recipients. However, communicating through a newsletter is a very specialized skill and cannot be considered to be an act of simply typing out news in an HTML format and sending it out to many customers. There are considerations of style, format, objective, and what the reader wants that has to be considered. Open rates are a measure that are used to judge the effectiveness of an email campaign. Open rates are...

How To Send CAN SPAM Compliant Email Newsletters
CAN-SPAM is piece of legislation enacted by the US government as a response to the widespread protest against the practice of sending unsolicited mails. The legislation basically outlines categorically how email addresses should be acquired, how they should be sent, and how they should be drafted. There has been much debate since that time regarding the act, as some opponents say that it is not stringent enough to outlaw the practice altogether. This is rooted in some truth as the act does...

Email Newsletters 3 Ways to Improve Delivery
Email newsletters are one of the methods of letting your trusted customers know that there are updates that you would like to share with them. This method originated with the online news service agencies that sent news updates as nearly live feeds to recipients. Business also learned to cash in on this method and used it for everything from company newsletters to a form of email marketing as well. However, instead of putting out all kinds of news, the corporate world sent generic articles or...

Finding A Purpose For Your Email Newsletter 3 Tips
While its easy to get carried away with the visual appeal of the Email newsletter, use it wisely and with a clear intention. It is not enough to send a pretty newsletter that leaves your reader unclear about its purpose. There are various uses that companies will generally find for using a newsletter. Spend some time thinking about this before you embark on creating the newsletter, so that the reach of your letter is far and meaningful. Here are a few things to consider when trying to find...

5 Design Elements of Downloaded HTML Email Templates
When you download HTML email templates, the first consideration that you pay to the templates are how well they appeal to you visually. This can be a challenging task to the non-graphical eye. There are many design elements and principles that go into proper visual design. These are applied in all forms of art and are especially true in the field of web design. However, there are just a crucial five that it fundamentally comes down to. 1. Color. There are many elements of color that go into an...

Email Marketing Tips 3 Ways to Improve Your Copy
E-mail marketing is a great way to spread the message about your campaign. Newsletters or messages can be designed to have attractive appearances, filled with classy design, images, video clips and much more. However, the copy that you use in your message is still the most vital component of the message. It is the most concrete aspect of the message, and also the portion that will most reliably convey your intentions. Make sure you give it the necessary attention while crafting it. Here are a...

Email Marketing Tips 3 Ways to Use Video Email
One way that is sure to grab the attention of the recipients of your HTML e-mails is to include a video segment or clipping. For particular events or offers, the use of video can convey a much more powerful message and be highly effective for your purposes. The main obstacle to overcome is that the video does not get played within individual e-mail service providers often the video portion gets disabled, especially if it has been created in Flash or JavaScript. But including video within an...

Publishers / Webmasters
Article ID: 173365
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


96 Users Online!!
Related Articles:
Latest Articles:
 
marketing >> Top 50 Articles on marketing
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Linux Reseller Hosting Provided By AwareIndia







Company IDS