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What makes for an excellent content creation workflow

Creating content may seem like a difficult task. However, to make it successful, the hard work does not lie in actively creating content.

Before you get down to the actual content creation, you have to go through other processes such as research, conceptualisation as well as drafting and eventually publishing your content. So, what exactly constitutes an effective workflow management plan for creating your content?

1. Carrying out keyword research to extend the shelf life of your articles

Out of all the factors involved in content creation, keyword research is considered the most important. This is because it is through these keywords that you will be able to fuel the visibility of your content.

Establish the popular keywords that your target audience uses for their online search. Once that is done, you can delve deeper into searching for related keywords using your preferred tools for developing a keyword database.

2. Developing Catchy Titles that Will Grab Your Readers’ Attention

Before you create any titles, you need to be clear on the types of titles and topic ideas that will get the most clicks. Titles are the first and most probably the only chance for you to get the reader to click on or share your article.

That is why many people refer to writing titles as a form of art with a purpose. Examples of titles that do really well include those that start with “10 tips for... How to… 5 Top places...” They immediately grab the reader’s attention because they instantly show what problem the article intends to solve. Avoid ambiguous titles at all cost as they are known to be one of the most common reasons for bounce rates.

3. Thoroughly Researching Topics for High Quality Content

Carrying out research for your articles is always a vital and entirely separate phase from writing the actual content. A properly researched article might take less than an hour or more depending on the specific style of the writer.

Regardless of how much time it takes, it is important to carry out thorough research on your topics as this could also be a way of generating more powerful keywords than what you already have. In addition, deep content research automatically makes your content more useful and informative, keeping customers coming back for more.

4. Proof reading and editing

This is a critical step in the content creation process especially when done by someone else other than the writer. Team collaboration is also a significant part of content creation that needs writers, editors and designers work together to combine all elements well. Workflow management tools like TruEdit are meaningful for this step, because they can improve the efficiency of your content creation.

After the content research is complete and the first draft of the article has been written, it is important to have a new set of eyes to review it so as to get rid of any bias in the articles, grammatical errors and to ensure that the style, voice and tone is maintained accordingly.

5. Including Appealing Images

If you publish your content without any images, then you might as well forget about creating content in the first place. In this age of visuals, it is difficult to place plain text articles on the web and compete with the mass visual content like images and videos on the internet.

Always include images to go with your content. Remember, however, to assign this task to someone else like the editor because finding appropriate images can be time consuming and can take a toll on writers if the task is given to them.

About Author Jodi Mccoy :

Visit to find out more about digital publishing and content creation.

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Article Added on Thursday, April 12, 2018
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