... inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:Writing Effective CopyNever try to sell anything costing more than $5 in a small display ad or a classified ad. First of all, you don't have enough room to tell...

... in stores - is easy to ship by mail - is worthwhile - and a product that lends itself to repeat ordersMost mailorder writers will also tell you to try to acquire exclusive selling rights to your product. And most writers will agree that a dealer has a better chance of succeeding in...

... is used, it refers to the Big Mail, Adsheets, Opportunities type of mailorder and not the mass merchandising market type of mailorder which is a completely different animal.OK, you've made your first move by placing your first ads and your literature is printed...now, you're ready...

... is a source of priceless, accurate and official information which is reported and written by experts. Almost every conceivable subject has been reported upon in detail in some government publication - topics such as energy, employment, health, business, investments, science and...

... what collectors want and how much they are willing to pay for it. You should also know what other dealers are willing to pay for the merchandise which they sell. And you must be willing to pay the same amounts.Perhaps you already know exactly what you want to sell. If you have been...

... classified section of a magazine or newspaper which is read primarily by housewives. You advertise your favorite recipe for a dollar, and some dealers also request a self-addressed, stamped envelope. When you receive orders in the mail you mail them a typewritten copy of your recipe. Or...

... effort in conducting your mail order business. If read carefully, we are sure you will find it of much value in this regard.2. A mail order business will succeed, if the price at which the item (goods or service) is offered seems to be lower, all things considered, than the customer can obtain...

... would take to make a personal trip. Avoidance of rush hour crowds. Many find it fun to buy through the mail. Quite often mail order products have a price advantage. Curiosity is a big motive. Many prefer to buy personal items, such as certain kinds of books, by mail. Exclusiveness of many...

... you can buy them at the low, LOW PRICE of ONLY $7.00 FOR ALL 15 REPORTS! After you purchase these from us, you have our permission to REPRINT and SELL these reports JUST LIKE WE DO! You can also have this circular reproduced and place your name on the bottom where our now appears. This...

... best way to increase sales cheaply and effectively is to offer more items at any given time, and here's how to do it. By all means examine every commission circular you see for possibilities. It might be worth carrying. Camera-ready circulars are available for most of the publications you see...

... consists of reports or articles varying in length from 1 to 20 or more pages. This material usually has a self-cover. In a self-cover, the same weight of paper is used as in the text. Most books, on the other hand, have covers which are of a heavier weight than the text of the book.The...

... for Your Business Idea.Success will elude all who do not have a high primary purpose, idea or goal at which to aim. With evaluation and desire, you'll arrive at a decision knowing exactly what that goal is or isn't. Lacking a fixed goal is one of the major causes in over 90% of all...

... a reply at all. At one time or another this has happened to all of us. Our first thought naturally, is that we have been ripped--off. Sadly, sometimes this is true. In many cases it is not.We have been selling by mail for over 20 years. We try to fulfil all orders the day we...

... read and write. I don't mean that you have to be an intellectual. Most of mail order is conducted in simple easy to understand language.Let's take the example of a bed ridden person, still at home with his or her family. This example has very little money to spend, is bored to tears with...

... minutes to avoid further loss of your time and money.First, let's address the most frequent mistake that mail order beginners make: failing to learn how the mathematics of mail order work. I'll make it very simple. consider all the expenses involved in selling your product: typesetting...

... of goods you'd like to sell.. You must enjoy what you're doing or it won't be worth your trouble, so you should pick some category of goods that falls within an area of interest to you.Don't be afraid that the market might already be saturated; if a lot of people are already selling that class...

... it! You don't need complicated equipment, a lot of capital, or an expensive office to start with. But you do need determination, a place to work (your home will do fine for a beginning), and a good product.Before you begin to sell anything, take a moment to think about the possibilities of...

... great number of people enter the mail order field every week. When they find in many instances that only three responses are received from 100 mailings, or that a $100 ad in a magazine with 4 million readers pulls 15 inquiries, it appears hopeless. Especially after reading the glowing ads...

... Select a short, friendly, informal, easy-to-remember company name.2. Your personal name is acceptable, but add "Co.", "Gifts", etc.3. Home address or post office box makes no appreciable difference. STARTING SUPPLIES:4. Neatly printed letterheads and envelopes5. A typewriter - or the...

... a personal trip. Avoidance of rush hour crowds. Many find it fun to buy through the mail. Quite often mail order products have a price advantage. Curiosity is a big motive. Many prefer to buy personal items, such as certain kinds of books, by mail. Exclusiveness of many mail order...

... as well as some specific characteristics that may vary from business to business. The following suggestions were developed to assist you in avoiding mistakes which can be costly. Apply the various points as they may relate to your specific business. Company Name- Select a short, easily...

... by recognizing and avoiding the following common mistakes.1. Figuring that the one "How-To" book, booklet, or report that you read about starting a mail order business told you everything you need to know. You never really stop learning about this business as long as you're in it, and...

... or any part of it. He can't, except by special arrangement and extra expense. Your copy must be pure black and white. In some cases a printer can "shoot" other colors, but you're better off to check with him first. Red ink on white paper is OK, as the camera sees red as black. Use liquid...

... first sale. But, are you getting the most from your customer list? There are some secrets you should know, so you can squeeze the most benefits out of your mailing list.Most business' customer lists consist of this information: Name, Address, City, State, Zip. That's it....

... books through the mail than travel into the city for them. A Pennsylvania man has started a book club in which people pay a yearly rate of $12 to receive all the books they can read. In addition to the $12 fee, they must also pay postage on all books they receive. When they are finished with...