Many companies settle with the database they have and they do not take their time to comprobar email, but this action is essential in every email marketing campaign. If inactive users are not removed from the list, addresses will continue to bounce back. This means that messages will end up in the spam box or the address will be blocked for good. There are two main situations where verifying lists comes in handy and they are related to your reputation. For once, the process helps avoid recipients that will mark your newsletters as spam. Certain providers can eventually block you due to this. There is no point in sending messages to those who are not interested, as you will not succeed anything good, on the contrary.
Secondly, your sender score should not be damaged and cleaning lists helps in this matters. Email providers can easily block you if you get too many bounces. Email addresses have to be trustworthy and providers will check this aspect with every occasion. By validar email as soon as possible, you will not miss on all opportunities and you can be sure that messages get through. From time to time, it is best to start looking into specialized services, because it is more convenient to have someone that handles the process on your behalf. Not to mention that specialists have the necessary tools and software and are able to do everything in a fast manner. There is no need to waste valuable time and while they are doing their job, you can focus on the email campaign and manage all details.
There are some signs you can follow that will tell you it is time to clean the database. Usually, it is recommended to do it on a regular basis, considering that emails become invalid if they are not in use and individuals change them after a while. Based on the number of emails you send, how often you conduct marketing campaigns, you can decide upon this aspect. Some of the clear signs include higher bounces, especially if you notice them at a growing rate, open-rates are decreasing and they are lower than what you usually witness and there are higher spam complaints. If you take the time to check delivery reports, you will find out when statistics started to go bad. At that point, it is time to start looking for email list cleaning services.
How can you manage the cleaning? There are two main possibilities, going through the process on your own or use specialized services. If you are at the beginning of the business and there arenâ€™t too many contacts in your database, you might feel safe and confident to clean lists on your own. However, once the list starts filling up, relying on dedicated businesses is more recommended. At least you have spare time to focus on other details and once the process is finished, the database is given to you, ready to be used in all campaigns. Professionals working in the field will be able to spot duplicates and remove them from the list, including invalid addresses. Not to mention everything goes smoother, in just a few minutes everything is ready.
There are several types of bad addresses in the list. Duplicates are among the most common ones and if you happen to send two mails to the same contact, it becomes annoying for them and they can end up unsubscribing. Speaking of which, if people unsubscribe from the list, they tell you that they no longer present interest in what you are offering. It is not advisable to keep sending mails to such contacts, they can report you as spam and your company will have more to lose. At one point, brands did not have subscribers and they purchased lists online. This is a risky thing to do, because not everyone on the list agreed to receive promotional materials and you can get blacklisted.
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Article Added on Friday, November 23, 2018
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