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Have you ever been completely perplexed when someone you thought was really interested in your opportunity, backed out? Well, there is actually a very specific reason why this happens. Every single action and decision every person on this planet makes is based on one single thing: ***The desire to avoid pain or acquire pleasure.*** That's it... From the length of your hair, to the fact that you opened this email, to your job, were all decisions made because they gave you pleasure or helped you avoid pain... This is very important for you and I as networkers to know because it will allow us to do our job (market & promote) much more effectively. Example: When our prospects say no, it's because the perceived pleasure they would gain from starting a business did not out-weigh the pain of the start-up costs, or moving outside their comfort zone... It's just human nature, and you need to have a clear understanding of it! There are six key points regarding human nature that you absolutely must know in order to be the most effective marketer possible. I just gave you the first. The second is that people are lazy. They want better, faster, and cheaper. The third is that people would like to learn HOW to do something, than actually do it. They purchase the hope of a result, instead of actually working for it. I'm sure you've seen the evidence of this many times over in your business. How many distributors do you have that purchased the biz and the product but never did a darned thing with it? In fact I had one heck-of-a-call today dealing with that exact issue! Get this... A rep I signed up about 3 months ago who is a CPA called me up for the first time since he got his product, and after ignoring the "getting started" calls I made to him his first few weeks in the business, but he never bothered to return. He says, "Hey Scott, what is the number for the office so I can cancel my (nutrition product) auto-ship order? Why do you think this thing hasn't been working for me?" If you know me personally, you already know how I answered that question: Bluntly. "That's easy" I said, "It's because you haven't been working!" Did you noticed exactly what he said: "Why do you think this thing hasn't been working for me?" People are lazy. They purchase hope. They are under the impression success comes from something outside themselves. If you do not come to the table with this knowledge, it will drain your bank account dry faster than you can say "big mistake." BUT! There is a way you can use this knowledge to your advantage and make these type of people some of your biggest allies! They will even fund your advertising for you. Seriously! Here is why these 6 human characteristics are so important: They are the foundational principles that you must use to write your ads and marketing pieces! Example: Which desire is greater, and which should you base your adverting on: The desire to gain pleasure or avoid pain? The difference is massive and it's real. In fact it's so real it's ingrained into our very DNA. It's a genetic tendency that cannot be avoided by people! You might even say it's how you "magnetize" your ads into non-stop, lead producing machines! This information is the reason my ads out-pull the competition 10 to 1. It's the reason why the Pay It Forward 4 Profits capture page has an un-heard of 60% opt-in rate. If this sounds a little too good to be true, it's not. If fact it's down-right simple to pull off. You just need to join me inside this little world called Funded Sponsoring so I can take you by the hand and reveal these secrets to you personally. Article Source: http://www.BharatBhasha.com Article Url: http://www.bharatbhasha.com/home_business.php/46755 Article Added on Wednesday, August 16, 2006 |
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