Free Articles  >>  Business And Finance >> 

How to safeguard your site from Google Penalties in 2021

2021 is fast approaching, and as we step into the New Year, webmasters and business owners know that ranking high in Google is more important than ever. Google rankings have now become absolutely crucial to the success of a business. A penalty from Google can decrease your search engine ranking and also significantly reduce your organic traffic, consequently affecting your branding and business.

Keep in mind, Google doesnât show favouritism to anybody. No matter how well-established, successful, or extensive your company is, if you donât play well with Google, you will end up with penalties that will greatly impact your search rankings. For instance, Google even penalised Bing once. It removed those pages on the whole from being found in Google Search results.

The consequence was a huge loss of site traffic from Googleâs search results. Donât put your hard-earned money in your rivalsâ pocket by getting penalised and losing search traffic. Just follow the simple guidelines below from the experts at SEO Sydney Solutions and protect your site from Google penalty.

Donât Buy Links:

Links that pass SEO value to your website should look natural. Buying backlinks will almost always harvest you a penalty from the search engine. Donât expect any mercy from Google if you get caught. It is no doubt that companies that sell link might have an attractive sales pitch, but donât trust it. If you pay and buy links, chances are you will get caught sooner or later. Furthermore, never believe when they tell you their links are undetectable.

Keyword Stuffing:

If you talk to experts in SEO company Sydney Australia, they will tell you that stuffing keywords is one of, if not the biggest no-no you can make in recent times. Google is aggressively against and penalising websites that stuff keywords for more than a decade. One of Googleâs algorithm update, BERT has proved that this search engine giant can now understand contents as well. The update was focused on understanding natural language. Hence, the search engine understands when content doesnât flow or doesnât pass the smell test for being naturally written. To avoid being penalised by Google, make sure your contents are written naturally, similar to how you would talk in real life. Also, limit the keyword usage around 2-3% as the standard rule of thumb.

Copyright Infringing or Non-Unique Content:

Google calls these contents as âduplicate contentâ and takes it very seriously. These include two separate things. Firstly, it keeps webpages that contain matching content on multiple pages from being indexed altogether; that means they will not even show up. Secondly, you can be penalised for posting your own contents in various places such as a guest blog with content simply copied and pasted from your site.

Remember, Google hands out thousands of penalties each month. Among which many are avoidable. Yes, Google penalties are avoidable. It is as easy as having a basic understanding of the rules that lead to penalty and avoiding them. If you are not an expert at handling Google penalty, talk to professionals at best SEO services Sydney.

About Author Harry Sazos :

The author is a blogger. With a team of dedicated SEO specialist, he helps his clients by delivering excellent results, which in turn will generate new business for them. For the best" target="_blank">SEO Sydney Solutions, visit" target="_blank"> for details.

Article Source:
Article Url:

Article Added on Sunday, November 22, 2020
Other Articles by Harry Sazos

Best ways to protect your Website against Google Penalties
Google aims to provide quality, highly relevant services to its users. This has lead to penalising sites that do not fit to Google’s guidelines and white hat SEO. If you have been hit by a Google penalty already, you know that it is one the scariest nightmares to face on the internet. From reputable sites to small businesses, any website can be penalised. A Google penalty can be disturbing to any site as it ruins its organic traffic, ranking, brand, and much more. In this article, we have...

2020 SEO Trends That You Can t Ignore
Since new business spring up every day, it is important to stay on the top to attract and retain your customers. Google constantly changes to its search algorithms. While the fundamental principles of SEO Sydney remain the same, the tactics involved are far different than they were in a couple of years ago. Here are the SEO trends from the best SEO consultants in Sydney:- Mobile and voice search Consumers spend about three and a half hours a day on their mobile devices, and more...

Does GMB attract more customers to your Business
By now, you should know that if you show up high in the Google search result page, your company’s online visibility will improve greatly. However, you might be overlooking this free tool that gives you even more exposure while also improving your customer experience. Google My Business is a free online tool for organisations and businesses to manage their online presence across Google. If yours is an established company, you may already have a GMB listing that was generated automatically...

How to Increase Your Sales through Google Adwords
Do you want to improve your traffic and boost your revenue? While SEO can take several months to achieve it, Google Adwords could bring you quick results. Google Adwords is an advertising system designed to help merchants achieve immediate results in terms of ROI. At a cost of a few thousand dollars per month, you’ll be seeing the results even before you really know whether your SEO strategy is working as planned or not. Why use PPC Sydney? As per your SEO strategy plan, you are...

How to optimise your Website for Google s Featured Snippets
Recently, are you noticing that it is getting harder and harder to build referral traffic from Google? Obtaining traffic from one of the most popular search engines like Google means that you have to keep up with all the features of Google. Google keeps changing their features constantly. For successful SEO ranking, you must know how these features work so you can rank for them. In this article, you will receive tactical advice on how to optimise your website for one of Google’s most...

Simple ways to earn more Backlinks to Your Website
Building backlinks in 2020 is still considered as one the most effective ways to boost SEO rankings and site traffic. Backlinks refer to websites that link to yours. It is a top-ranking factor for most search engines, and so is for gaining more organic traffic. Since traffic is related to the quality and quantity of the links your site has, the more authoritative websites that link to yours, the better traffic and rankings your site gets. When crawling through web pages for a search query,...

Powerful Benefits of Using PPC Advertising
PPC in Sydney is one of the most common Internet marketing strategies in the world. It is a great tool for reaching your target audience at the right moment and when they are ready to convert. Paid advertising is a fast yet effective way to bring relevant traffic to your website. A successful PPC campaign will generate profit faster than any other online marketing method and can help a business grow. In fact, it is a cost-effective way to drive traffic to your website. There are a number of...

On Page SEO Optimisation of Visible Page Elements That Effect Rankings
A lot has changed in the world of search engine optimisation. However, certain fundamental principles remain unchanged. That is the keyword! Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. This becomes one of the most essential ranking factors that you can’t ignore. So, you should devote your time and energy to on-page SEO in Sydney, and optimise the visible page with keywords. Here are some of the optimisation of visible page elements...

The Best SEO Practices That Help Boost Your E Commerce Sales
How to promote a product when there are hundreds of competitors out there? The survival of every business depends on sales. Today, increasing sales requires a strong online presence. The world of E-commerce is highly competitive. So, learning and implementing the right SEO techniques can help you get noticed online, convert the audience into customers, and boost sales. However, SEO is constantly evolving, and the best practices keep changing over time. So, it could be difficult to increase...

SEO Strategies To Dominate Search Engine Rankings in 2020
As new websites are being launched, the online competition continues to increase, and it’s time to rethink about investing in SEO. Like any other year, 2020 has also started with new trends and strategies. If you want to stay ahead of the game, it is not enough to stay in par with the trends. You should foresee them! While search engines are looking to improve their services, you must know the upcoming SEO trends to stay prepared for the awaited changes that are expected to come. Here are...

Click here to see More Articles by Harry Sazos
Publishers / Webmasters
Article ID: 495505
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

126 Users Online !
Related Articles:
Latest Articles:
Business And Finance >> Top 50 Articles on Business And Finance
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Business eMail Hosting Provided By AwareIndia

Company IDS