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Focus on The Adidas





In the world of sports goods, Adidas is represented as a special status symbol, which is called Winning Three Parallel Bars. Since its establishment in 1948, Adidas saw enormous sportsmen's achievements and successes. So, Adidas is respected as the best model which wins countless people's trust.
Benefiting from emerging markets' large demand for sports commodity and the expansion of highly profitable brand stores, Adidas improves its sales expected value in 2011.
Adidas Group says its sale turnover grow rate will be approximately 12%, which is 2% higher than previous prediction (The outcome is the result without currency fluctuation). What is the reason of the growth is the rapid expansion of emerging markets and the further stronger of retail business. All result in the sustainable growth of sales. Nowadays, Adidas has developed into the world's second largest sportswear manufacturer, while the number one is Nike. This is the forth time for Adidas to increase its sale prediction this year. Because the demand for main brand products is on the rise quickly, particularly the popular training shoes and fashion products in the United States and China.
Sports brand Adidas recently announced its third quarter sale report. The report indicated that the previous three quarters of this year Adidas Group sales income is 10.081 billion euros, a growth of 14 percent over the same period last year 9.59 billion euros. Among them, Adidas Greater China Region sale is up to 900 million euros, which had expanded by 28 percent the previous year (721 million euros). The rate of increase ranks first place among six Adidas markets. All statistics except currency exchange factors.
Relevant analysts pointed out that Adidas had clear away its 2009 stock goods, now Adidas is able to sell higher profit commodities. Furthermore, Adidas has restored in Chinese market in the first half year of 2010 through extended channel numbers and sweeping into second-third cities. Adidas has realized sales income raise 41 percent the previous year of the second quarter. By the end of June, 2011, Adidas Group chain stores in China are 6000, and the number is 5600 by the end of 2010. In Adidas channel system, the number of sales stores with obviously lower price than Adidas NEO series is 900 in Chinese market. The products catering to second-third city consumers and Adidas higher price products integrated a price collocation product combination. Adidas makes full use of this advantage to creep its products into second-third Chinese cities.
Adidas management predicts Adidas Group 2011 annual sales revenue will grow to 12 percent. And the statistic has removed the fluctuation in exchange rate. Compared with the previous year, wholesale business income growth is expected to nearly double-digit, and the Adidas Greater China Area would be the dominant power.
The achievements of 2011 indicate that Adidas Greater China Area development trend has irrevocably turn to healthy, sustainable and powerful. We believe that Adidas will obtain greater achievements in China, meanwhile we will do our utmost to achieve Adidas goal of high quality service. Said Gao Jiali, managing director of Adidas Group in Greater China Area.
About Author li yan` :

http://www.adidasjeremyscott2.com


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