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Enthusiasm of Adidas





The first China Adidas outdoor specialty store was opened in Harbin. The world famous sports brand Adidas in the past few days declared that China's first Adidas outdoor specialty store was formally opened in Harbin Hong Bo Century Square on September 9th. On the opening celebration ceremony, many domestic and international outdoor masters of Adidas and TERREX amazingly posed on stage and presented a marvelous outdoor sports show for the audience. More than 50% products in Harbin Adidas outdoor specialty store belongs to exclusive sales. Fortunately consumers of Harbin could buy local peculiar Adidas outdoor products.
Being one of the best brands in ourdoor sports world, Adidas has devoted itself to offer best products and outfits for outdoor sportsman and amateurs all over the world and to aid them through faster lighter and swifter performance to challenge outdoor ultimate sports. People who share the same enthusiasm have been encouraged by Adidas' totally devoted sports spirit, which get them completely into exercise they love and continually challenge to surpass themselves.
Being the initial station of Adidas TER-REX outdoor vanguard's tour in China, five internationally renowned outdoor masters were particularly invited to present in Harbin to celebrate the opening of the first outdoor specialty store in China. During the unveiling ceremony, Beat, Barbara, Bernd and Alex Luger, these four outdoor masters from Austria climbed together on the Adidas rock climbing wall and took the ribbon with beautiful and agile actions. On the very moment of cutting the ribbon, a giant picture dropped from the sky, representing the official opening of the first Adidas outdoor exclusive shop in China. Then Lukas from Germany and local Chinese Chen these two slack line masters showed spot slack line performance.
Harbin outdoor exclusive shop comprises the whole series of Adidas outdoor sports equipments, including the latest products of 2011 autumn and winter, that is, TERREX series products. This series both offer overall protection to outdoor athletes, and attach importance to wearing comfort and warmth, in the mean time also take the design of weight and details into consideration. Adidas collected powerful development team, and applied the advantage of sports development to outdoor products' design. For example, famous athletes were involved in the development and design process of TERREX SOLO outdoor shoes which belong to the main products and adapt to each kind of outdoor sports. Being suited for a variety of hiking and mountain-climbing sports, outsole designs have diverse divisions, and ADI PRENE buffering technique cushions the movement of each step. TERRREX GORE-TEX Active Shell jacket adopted highly innovative GORE-TEX Active Shell composite fabrics, weigh losing, ventilating extremely, waterproof as hard shell, and ventilating as soft shell. This kind of jacket also adopted new technique, For motion, three-dimensional cutting technology to make movement freer.
About Author li ying :

http://www.jswingspanda.com


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Article Added on Wednesday, March 14, 2012
LD
Other Articles by li ying

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Adidas recently opened its flagship store - the Adidas Shanghai Brand Center - in Shanghai, which symbolized another milestone in sports goods market in China. Three years after opening a flagship store in Beijing, China has become the first country in the world to simultaneously be home to two Adidas brand centers. Then customers can buy all kinds of Adidas products in the flagship store. The Adidas Shanghai Brand Center is located in Shanghai shopping street Huaihai road. It covers an area...

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