Writing Emails With A Purpose
Copyright 2005 Stephen Wright
How many times have you seen it? You open your inbox just to see another long, seemingly endless list of emails. You cautiously open each one, giving some of them 10-20 seconds of a quick scan. If something captures your interest, you read on. If not, its a quick click (delete key) and you move on. If this is your pattern, you are not alone. This scenario is repeated by thousands, if not millions of internet users each and every day.
Knowing this pattern makes the job of internet marketers even more difficult. Our ability to cultivate and retain any significant numbers in a downline is directly determined by our ability to maximize these precious few seconds of reading time. Have you got what it takes to write an email and get the replies flying in?
Most of us send out emails almost every day. We do it all too often with out carefully thinking about it. As a result these emails are often written and sent out less than perfect and fail to produce the desired result.
The purpose of sending out mass email is usually intended to attract visitors to view a website rather than make a sale, therefore it is important to take your time and define your aim precisely before writing the email.
Keep it simple and brief; avoid using long or technical words as some people may not understand them. Do not use three words where one will suffice. If the email is long and full of waffle boredom will set in and without a doubt it is likely to be deleted before reaching the end of it.
The opening paragraph is vital. If it does not click with the reader right away you have wasted your time sending it. It's true that even the best writers spend time editing and rewriting their articles and emails.
Start with an eye catching headline. It might be a question or statement. You must grab their attention right away. Make sure to look at it from your readers point of view, is it forceful enough or exciting to make you want to read on and discover the end result?
Headlines hook prospects and lead them to the next line. There you start to build their interest to ensure they read the next sentence... and each subsequent one. You might even find it is worth offering a free gift or a monthly newsletter that would help their business. There are plenty of free e-books on the web that you can give away.
If the intention of your email is to make a sale then offer a guarantee or a full refund this should dispel any fears they may have.
A cheeky way to test out your email is to send it to a couple of friends who are interested in business, add a message at the end of it and ask them to email you. If you don't receive a reply, take it as a sign that perhaps your email was discarded before they made it far enough down the message, to get your message. When this happens it is a good idea to edit your email and remove any unneeded text before sending back out to your master list.
The exact techniques and methods you use will vary depending on personal preferences, product differences, market circumstances, etc. However, the basic approach is to make sure you give it some advance preparation and work, before sending them out. You will be pleasantly amazed at the difference it makes.
Article Source: http://www.BharatBhasha.com
Article Url: http://www.bharatbhasha.com/email.php/33952
Article Added on Monday, December 19, 2005
| Other Articles related to "Writing Emails With A Purpose" by Stephen Wright | |
Building Traffic for Your Home Business Opportunity
Copyright (c) 2007 Stephen Wright
Many newcomers to running a home based business rush to get their website set up. You've got that perfect domain name, the hosting company is all set up and working, you've put up your first few picture perfect web pages. Then all anxious and ready you wait, and wait, and wait
..no traffic. While it might seem to be a minor thing at first, no matter how great your website looks, unless you get visitors to your web pages, brother, you are not in business!
How...
Finding a Niche with Domain Expirations
As internet marketers, we are continually looking for was to maximize traffic to our respective websites. The methods we use vary from paid advertising, pay-per-click opportunities, writing articles, banner and classified ads, etc. Additionally, we follow as closely as possible the methods to improve our overall search engine optimization criteria. But is that enough? Often times, no it is not is the sad but simple answer. What other ways then are there? We have a great looking website, doing...
Off Line Marketing Secrets to Getting More Customers
It's an on going saga. How can business owners locate potential customers who are willing to spend their hard earned dollar to buy your programs and products? What are the techniques that work effectively in making this happen? How to attract more customers willing spend more money and bring more profits and revenues in?
A perfectly reasonable question unless you are in business only to give away your programs, products, or services. As a general rule, most business owners are not in...
Finding A Home Business Thatd s Right For You
Making a bazillion dollars on the internet. ItοΏ½s as easy as doing a few Google searches, getting your own website and you are up and running. The only real issue is how to find the time in your leisure activities to make it to the bank to cash all the checks! Yeah, right. Stop dreaming, it just doesnοΏ½t happen that way. In fact according to statistics, more internet marketers end up οΏ½in the holeοΏ½ after investing significant resources (time and money) only to give up in dismay and...
|
| Articles In LimeLight | Some Disadvantages Of Invisalign
By The Intern Added on Thursday, May 1, 2008
Great Toy Gift Ideas For Kids
By Andrew Ashworth Added on Monday, April 28, 2008
Hydrangea Planting Guide
By Lee Dobbins Added on Wednesday, April 30, 2008
Buying Commercial Real Estate - Points To Consider
By Kim Lee Added on Wednesday, April 30, 2008
The Significance Of The Balanced Scorecard Template
By Sam Miller Added on Tuesday, April 29, 2008
Do It Yourself Four Seasons Sunrooms
By Adam Peters Added on Thursday, May 1, 2008
A Uk Used Audi Is Not Hard To Find
By Louis Rix Added on Thursday, May 1, 2008
Auto Loan After Bankruptcy - Beware Of Shady Lenders
By Carrie Reeder Added on Thursday, May 1, 2008
Raising Siblings
By Andrew Ashworth Added on Tuesday, April 29, 2008
A Short History of Pin-Up Art & Glamour Photography
By Irene Forde Added on Wednesday, April 30, 2008
Online Data Entry Jobs
By Greg Heslin Added on Wednesday, April 30, 2008
Superstars Sing With Emotion, Passion And Feel. Do You?
By Chris Chew Added on Wednesday, April 30, 2008
Buy Or Sell Cyprus Property, Take A Look
By Adrian Jones Added on Tuesday, April 29, 2008
Age New Spirituality - Inspirational Stories ( Part 57 )
By Vish Writer / Swami Vivekananda Added on Thursday, May 1, 2008
7 Steps To Make Money In Real Estate Investing
By Larry Haines Added on Wednesday, April 30, 2008
Getting Compensated After Motorcycle Accident In Florida
By Markus Skupeika Added on Friday, April 18, 2008
Secured Auto Loans Made Simple
By Mark Robinson Added on Thursday, May 1, 2008
Is "Organize Scrapbooking Room" At The Top Of Your List?
By Jerbob Johnson Added on Thursday, May 1, 2008
Network Marketing Industry Acquires Own Identity
By Dustin Heath Cannon Added on Thursday, May 1, 2008
How Can Email Marketing Be A Business?
By Zachary Thompson Added on Wednesday, April 30, 2008
|
| |
| About Author Stephen Wright : |
|
Stephen Wright is President & CEO of InternetMarketing.com Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html
| |
|
