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Opt In Email Marketing and Types of Buyers

Learning about human psychology is a big part of marketing, email marketing included. How can you offer the readers of your email newsletter content that appeals to them if you don't know what their interests are? How can you craft compelling calls to action, deliver informative and interesting articles and inspire them to take action without connecting, on some level, with what they identify with? The long story short is: you can't. The good news is that you don't have to get to know each and every one of these people by name and understand where they are coming from if you have a strong grasp of the different personality types that are likely to be at play. Knowing a person's personality type, business-wise, is to know their interaction and their buying style. When you know that, you can create your opt-in email marketing campaign such that you offer content that would appeal to these buying styles.

First, think about your own buying style. What are you like as a consumer? Are you looking to get as much information as possible about all of your options before you purchase or do you want to simply narrow down your choices and move quickly? Which of the following is more compelling to you: quantitative information, qualitative information, or comparative information? How much does the social element affect your buying experience? Are you one to be highly brand loyal or do you shop for the best option for you regardless of brand? As you answer these questions for yourself you might begin to see your own pattern emerging, and how the way other people answer these questions could affect which marketing approaches will work best on them.

Let't look at some of the basic types of buyer:

1. The quick and effective purchaser is one who wants to be in and out quickly. They value their ability to be decisive and will probably use quantitative information to make their decisions. Don't try to woo them with stories, simply invite them to purchase and show them the numbers that prove they are making the right choice.

2. The thoughtful researcher is the kind of buyer who wants to know all the facts before making a purchase. You can definitely woo this reader with facts and information. Give comparative information and remember to educate first and invite them to buy second.

3. Your shopper with a social conscience is one who wants to know who you are so that they can feel good about being in a business relationship with you. Appear personable or available and use qualitative information as they will resonate more with this type of information.
About Author Melanie Rivers :

MyNewsletterBuilder offers everything you need for an opt-in email marketing campaign, from templates for your email newsletter to the white-listed sending power necessary for delivering your email marketing missives safely to your subscribers' inboxes.

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Article Added on Wednesday, August 31, 2011
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