bharatbhasha.com
Free Articles  >>  Email >>  Page 11  >> 

The Importance of Email Part 1





The Importance of Email - Part 1   by Kenneth Carr


The Importance of Email (Part 1)

Email. How do you use it? In our six-part series we will discuss the following:

-The importance of keeping in contact.
-When a “Dear John” letter is a good thing!
-Subject Lines.
-What is your goal?
-Keep it simple.
-Make it easy to reply.

The Importance of Keeping in Contact.
While this may seem to be stating the obvious, you may be amazed by how many marketers either don’t know how to stay in touch, or just don’t care. While I can’t imagine any decent person responsible for marketing to not care, I’ll deal with only the first item – not knowing how.

In talking with others involved in marketing, I get these types of questions. Will my prospects and customers want to hear from me via email? If they do, how often should I contact them? When I do contact them, what should I say? Let’s address each of these questions in light of staying in contact via email.

1 – Will my prospects and customers want to hear from me via email? The answer is an absolute YES, if you have something worthwhile to tell them! If a customer has just made a purchase, then a simple and sincere thank you is very appropriate. Customers do like to know that they are appreciated, especially when they open their wallets.

2 - How often should I contact them? What should I say? A great time to send an email is about one to two weeks after a product purchase. Ask your customer if they are satisfied with your product or service, and offer them any additional support they may need. This is an opportunity for your customer service department to out-shine your competitors.

When you send emails, you also want to consider back-end sales. That is, presenting another sales opportunity for a different product. As we both know, it is easier to sell to an existing customer than trying to get a new one. Since you have already paid the price to acquire this customer, make them offers for other products that they can’t refuse. Be sure not to overdo it though. Time your emails and offers properly and you can get up to a 50% response rate from your existing customers.

So keep in contact with your customers and prospects. Use auto responders (go to http://www.aweber.com/?101433 for more info) to manage your email replies in a timely manner, and to ensure follow-up is completed. This way you can send one set of emails to customers and another to prospects.

In our next issue we will talk about why you want to send out “Dear John” letters!

*******************************************************
About the Author

Kenneth Carr is the author of “Marketing Today – Results Tomorrow”
He has over 19 years of marketing and IT experience & has helped
both small businesses and Fortune 1000 businesses with their web presence.
Visit his site at http://www.internetmarketingamerica.com or email him at
mailto:ken@internetmarketingamerica.com to see how he can assist you.
*******************************************************


About Author Kenneth Carr :

Kenneth Carr is the author of “Marketing Today – Results Tomorrow” He has over 19 years of marketing and IT experience & has helpedboth small businesses and Fortune 1000 businesses with their web presence.Visit his site at http://www.internetmarketingamerica.com or email him atmailto:ken@internetmarketingamerica.com to see how he can assist you.


Article Source: http://www.bharatbhasha.com
Article Url: http://www.bharatbhasha.com/email.php/17968

Mmabatho commented ->

why should people use the e-mail. And what is its advantages and its disadvantages. REPLY to this Comment
- >Aqisa replies
e-mail is an easy way to communicate to your colleges, staff of the organization adn other important people. you can reach to many people within less time by e-mail.with e-mail you can sent pictures , videos and other information.you can always keep in touch with your friends even in online and when you are offline friends can sent you mails
Innocent commented ->

I want to know the importancts of E-mail to a secretary REPLY to this Comment
LD
Publishers / Webmasters
Article ID: 17968
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


123 Users Online!!
Related Articles:
Latest Articles:
 
Email >> Top 50 Articles on Email
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.com and/or its owners.


Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

India Hosting Services Provided By AwareIndia







Company IDS