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How to Use Your Content in Different Ways to Improve Content Marketing

Professional digital marketing services in Long Island could help businesses generate new content or repurpose an existing content into a new one.

Quality content plays a significant role in improving ranking and traffic. Google ranks good content to provide the best answers to the userâs queries and this helps the website to grow organically. Today, there are several types of content available online that people enjoy on a daily basis. However, people are less receptive to basic content and they are in search of new and unique content that has a different perspective. This is one of the major reasons why businesses are in search of innovative content that can attract more users. Generating new content every day may be difficult. Using a single content that is informative and valuable in multiple ways is one of the best ways to improve your brand awareness. Professional digital marketing services in Long Island could help businesses generate new content or repurpose an existing content into a new one.

Why Use the Same Content in Different Formats?

Using a single content in multiple ways is an effective way to generate new content to attract target audience. It means modifying and recycling the content and updating it to reach out to a new audience. Here are some of the reasons to repurpose your content:

Quick way to create new content: Generating a new content form requires brainstorming that can take too much time, but using a single content in different ways helps to save time.

Get more links: Converting a video content into a written content that resonates with the audience helps to earn more backlinks and social shares.

Get more audience on different platforms: Using a piece of content in different formats provides more exposure and helps to reach out to a new audience.

Educate your audience with different learning styles: All users may not enjoy a written content, they may prefer a different learning style. An existing content can be converted into different types of format like videos or infographics so that a greater number of users can enjoy your content.

Use Your Videos to Generate Different Types of Content

Videos are an excellent way of conveying any information. An excellent video helps to push your marketing campaign and attract more potential buyers to your website. According to a study, a video on your landing page can increase the conversion rate by 86 percent.

Developing any content requires extensive research, writing the first draft, editing the draft etc. Repurposing existing content is the easier way to make content unique. Let us consider the following step-by-step process to convert a video content into an article or blog.

Use an attention-grabbing topic: For developing any content, conducting a keyword research is essential. Understanding the userâs searches and creating content based on the keyword research helps to drive more traffic. The right set of keywords helps to rank well in search engines, drive more traffic, promote your products and service, and improve your marketing effectiveness. Knowing the keywords helps to pick the right topic that interests the target readers.

Write an outline for the article or blog: To develop written content like blogs or articles from the transcription of video, create an outline for the blog with relevant questions. This will help you to make the video and it will be easier to transcribe the video.

Decide on a distribution strategy: Before beginning with your video, decide where you want to distribute your content. The way you are planning to distribute your content can influence the way you record your video. For example, making a video for business consultancy is different from making a video for e-commerce brand. If you are planning to segment your video into different parts then take appropriate intervals for quicker editing. Planning ahead helps you to know what content has to be made and this helps with making your videos quickly.

Record the video: Once you have your topic ready and have a clear outline about what has to be narrated in the video, the next step is to start recording with recoding software like Zoom or Loom. Zoom allows you to record the video as you speak and provides the transcript when you hang up the call. Loom allows you to use the chrome extension that enables you to record your video while sharing your screen. Loom is the ideal tool to use, if you want to generate other types of content like PowerPoint presentation.

Transcribe your video: Professional transcribers can quickly convert your video into text format. If you are writing content from scratch, it can take several hours to finish the written content but transcriptions are much quicker and shortens the process of developing content.

Use the transcripts to create a new blog: If you are using transcription tools like Rev or TranscribeMe, you will receive the transcripts via email. These transcripts can be edited and copied and pasted as blog after adding relevant images, keywords and links.

Divide your content into small parts: Once you have transcribed your video into a blog, you can use the video for social media posts. The videos can be shortened into several parts and posted on different social media platforms. A ten-minute long video can give you a 2500-words blog and the video can be segmented to make:

Ten 30-second videos to post across different social media platforms

A five-minute video to post on YouTube and your blog

Twenty 100-word posts on LinkedIn

Thirty 50 to 60-word posts on Twitter

Converting Blogs into SlideShare Presentation, Infographics and Mini graphics

SlideShare: This is not as popular as other social media platforms like Twitter or Facebook. But it has about 70 million users and the site also has good domain authority. Remember that SlideShare presentations show up on the first page of search results in many search engines. So take out the key points from your blog and convert into slides and make your content more dynamic, engaging but not too text heavy.

Infographic: This is an excellent tool for breaking down very complex content with statistics and figures into easy, understandable but intelligible visual presentations. It plays a significant role in todayâs content marketing strategy. This is because 65 percent of the population are visual learners. Infographics not only help with increasing reach, they work for SEO also, and can earn relevant backlinks also.

Mini-graphics: Just like infographics, mini graphics are miniature graphics of infographics. Mini graphics are popular on social media platforms and these help in improving engagement level. Although mini graphics cannot earn backlinks, you can include them on social media channels to improve share count.

Using a single piece of content in several other formats helps to increase traffic, improve ranking and customer engagement. This is the most effective way to enhance your content marketing strategy.
About Author Rajeev Rajagopal :

So, if you wish to use your content in many different ways, approach a reliable provider of digital marketing services in Long Island. For more details visit

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Article Added on Saturday, November 7, 2020
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