One needs to realize that the major advantage of having a website is that the internet has penetrated the offices and residences that are not normally open to the sales personnel. The website can work 24/7all through the year without any holiday or a lunch break. Getting this sort of sales person in the real world is impossible. These advantages along with the high return on investments have driven the business crazy. Every business now wants to make its presence felt on the internet.
When the website is being designed for commercial purpose it is called ecommerce. The primary purpose of any ecommerce website is to market the product or the services and generate revenue. Whether it is the traditional market or the internet world, it is finally the buyer who runs the business. This insinuates that the ecommerce website needs to be user friendly as well as search engine friendly.
The first and most important feature that any ecommerce website should posses is the compatibility with the browsers like Internet Explorer and Mozilla Firefox. If the website is not compatible with the browser it will not surface on the monitor of the perspective buyer.
The technology used for ecommerce website design should be such that the website can be downloaded in a jiffy. A slight delay in downloading can put off the visitor.
Some of the websites depend heavily on the images for converting the visitor into buyer. This does not mean that images should be inserted even where they are not needed. So the selection of the images should be done after accessing its necessity. The services of the professional ecommerce website development company are very necessary for embedding the images with the help of appropriate technology. If the technology used is not proper then this exercise can make the site attractive but drastically reduce the speed of downloading.
The layout of the ecommerce website should be simple so the navigation is easy. This makes it easy for the visitor to find what he/she is searching for. If the layout is messed up it is possible that despite the product or service being offered through the website, it may not be visible to the visitor. If the visitor does not see it, expecting a sale is just foolishness.
Incoming links and outgoing links have a positive effect on the indexing done by the search engine list. If the outgoing links from the home page do not work then the visitor may feel that he/she is being taken for a ride.
The website should be marketing oriented and not sales oriented. The visitor should not feel that the website is just trying to get rid of the products in the warehouse of the business.
The “add to cart” software should work perfectly in the real time.
When the buyer has added the products or services to the “add to cart”, the buyer should get the total bill instantaneously. The buyer should be able to delete the products or services from the list if not affordable.
Once the buyer places the order, the business should send an email for confirmation of the order along with the bill. This bill should include the logistics expenses as well as any taxes if applicable.
The buyer should be able to pay the money through a secured way of transferring money.
Only a professionally expert ecommerce website development service provider can make a web design successful.
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Article Source: http://www.bharatbhasha.com
Article Url: http://www.bharatbhasha.com/ecommerce.php/279525
Article Added on Wednesday, January 26, 2011
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