Can Knowing The Basics of HTML Boost Your Email Advertising Campaign Response

Thousands of Internet marketers are using email as a major part of their advertising campaign. This is not the most effective form of advertisement due to the fact that there are lots of websites that offer online email software that allows promoters to reach thousands to millions of prospects using their safelist programs. Due to overwhelming response from promoters to use their lists we now face the issue of Spamming (emailing in bulk or by single mailing, about a product/service to anyone who has not specifically requested the information directly from you or flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it).
But no need to fear their is a proper way to reach lots of interested buyers and co-afiliates without becoming black listed as a spammer. You need to deal with companies that will sell you fresh email lists that haven't been sold to hundreds or thousands of people.
Email list websites
http://www.email-lists.biz/
http://www.thetrafficstream.com/?source=k
Now stands the battle between Text vs HTML email formatting tactics for the fall 2004. Tests have been conducted and Ross-Simons' Internet Marketing Director Anne Driscoll said "We tested HTML when years ago just like everybody else, and it was four-times as effective as text. However now we're testing to see if text can convey an urgency that's not necessarily there in HTML."
Turns out it's "as effective or even more effective than standard HTML" for an urgent reminder that a sale is about to end. "It's less to do with deliverability and more to do with the way a customer interprets a message," notes Anne.1
What's the difference?
When you see colored text, graphics, words that are underlined (besides hyperlinks), bold text, etc., in an email, you are looking at an HTML email message. HTML allows you a variety of ways to format your message text, graphics and color.
A plain text message looks like something written in a basic text editor. Notepad, which comes loaded with your PC’s operating system, is a great editor for sending text messages. Most professionals who send text messages use Notepad to edit their copy.
"Both formats can work very well in email marketing. A well-written text message without any graphics can perform very well and deliver results. Text messages are easy to create and closely follow the format of a professional sales letter which many marketers are already familiar with. HTML campaigns can capture their audience with a few well-placed visual focus points."
"Well-written copy sells better than weaker copy with fancy graphics. If you’re new to online marketing, my suggestion is to start with text. If you really want to use HTML, you need a good designer. Collect some examples of HTML email advertisements you have responded to and model your campaign after them."2

Where to learn the basics of HTML websites:
http://www.htmlbasix/. com/
http://www.geocities.com/Athens/4204/html.htm
You also need to have a few sales letters ready to get the ball rolling.
Sample letters
Sample #1
[Date]
[Mr./Mrs./Ms./Dr.] [Customer's Full Name]
[Title]
[Company Name]
[Address] [City], [State] [Zip/Postal Code]
Dear [Mr./Mrs./Ms./Dr.] [Customer's Last Name]:
Don't lose this letter, or you'll lose your free gift!
[Name of Your Store] is having our [Name of the Sale] Sale, and we want you to be there, for outstanding savings on everything in the store.
And a FREE gift everyone will love.
Beginning [First Day of the Sale, Including Month, Day and Year] and Ending [Customer's Last Day of the Sale, Including Month, Day and Year], [Name of Your Store] will have huge discounts, up to [Highest Percentage Customer Can Save During Sale]% on items like these:
[Highest Percentage Customer Can Save During Sale]% off all [First Type of Product On Sale at the Highest Discount]. or [Highest Percentage Customer Can Save During Sale]% off all [Second Type of Product On Sale at the Highest Discount]. or [Highest Percentage Customer Can Save During Sale]% off all [Third Type of Product On Sale at the Highest Discount].
And not only will you save, but if you bring in this letter during the [Name of the Sale] Sale, we'll also give you a [Name of the Free Gift], absolutely free.
Mark your calendar now for the [Name of the Sale] Sale: [First Day of the Sale, Including Month, Day and Year] - [Customer's Last Day of the Sale, Including Month, Day and Year]. Come to the sale early, and don't forget to bring this letter, because our [Name of the Free Gift] supplies are limited.
And there's no telling when we'll run out.
Sincerely,
[Your Name]
[Your Title]
[Your Company Name]
P.S. Tape this letter to your door--mail it to yourself--put it in the glove compartment of your car--just don't lose it or you won't get [Name of the Free Gift] for free.
Sample #2
[Date]
[Mr./Mrs./Ms./Dr.] [Customer's Full Name]
[Title]
[Company Name]
[Address] [City], [State] [Zip/Postal Code]
Dear [Mr./Mrs./Ms./Dr.] [Customer's Last Name]:
NEW! We've just received a shipment of thousands of new [Name of the Product] and we need to get them moving!
So we've knocked off the price about [Percentage Customer Can Save By Ordering the Product from You]%--you can get your [Name of the Product] right now for just $[Price of Product].
We've never offered [Name of the Product] before, and we don't know exactly how you will respond to them. That's why we're offering them at such a low price.
We'll keep this low price for as long as we can, but if the demand is high, we'll be forced to raise our prices.
Sorry, but those are the laws of supply and demand.
So order yours now, while we're still offering this incredible introductory price--just $[Price of Product]. Call [Phone Number Customers Call to Place Orders, Preferably a Toll-free or 800 Number] right now, and give our brand new [Name of the Product] a try.
Sincerely,
[Your Name]
[Your Title]
[Your Company Name]
P.S. Don't forget about our return policy. Return any product to us within [Number of Days the Guarantee Lasts] days, and we'll refund your purchase price.3
Finally you need to decide which method works best for you.
Getting The Big Picture?

reference
1. Anne Holland http://www.marketingsherpa.com/sample.cfm?contentID=2848
2. Jason Lexell http://www.businessemaillists.com/articles/text-vs-html.asp
3. Sandi Stevens http://www.bizine.com/salesltr.htm

Copyright © 2004




Article Source: http://www.BharatBhasha.com
Article Url: http://www.bharatbhasha.com/ecommerce.php/17529

Other Articles related to "Can Knowing The Basics of HTML Boost Your Email Advertising Campaign Response" by Treci Cauthen

•Getting The Big Picture Series Part 1 Love What You Do  by: Treci Cauthen Is Internet Marketing your passion? Do you spend hours of your week brainstorming to come up with ideas enhance your Home Internet Business? If not I advise you to do a little soul searching and figure out just what makes you tick. You need to become a little more motivated if you're going to make it in this business. Something has drawn you to try to create a bright future for yourself or you would not be reading this article. Whatever you do, don't give up, keep... •Getting The Big Picture Series Part 4 Enter The Web  by: Treci Cauthen Does the thought of managing your own website seem too complicated? What's holding you back? A web page is simply a document with a .htm or .html extension ex. article.htm or article.html It is important to have your own website when conducting business over the Internet. When you sign up for affiliate programs they give you a duplicate of the company website but the duplicate is not formated to be found by the search engines. You cannot include keywords and meta tags... •Getting The Big Picture Series Part 7 The Free Way 3 by Treci Cauthen Are you using Viral Marketing Strategy? Do you know the benefits of promoting your website by writing Free Articles? Start today, writing your own helpful How-To articles which can be one of the biggest pay off of your home Internet business. By writing your own articles and listing them with Free Content websites you can really give your business a boost and get your name noticed. Free Content Websites... •Getting The Big Picture Series Part 6 The Free Way 2 by Treci Cauthen Is your business suffering? Can't seem to get noticed by the search engines? You might want to work on your Link Popularity. If you've ever taken the time out to analyze other top ranking pages you would have noticed that they tend to have lots of important content and also links to other related content rich websites. Which means when a person visits your site they will be able to find what they are looking for either from you or the sites that you exchange links with. Some... •Getting The Big Picture Series Part 5 The Free Way 1 by Treci Cauthen Will the search engine's take notice of you? Search engine placement is the most important aspect of internet marketing promotion. What is a search engine?The search engines function is to search the entire Internet, site or database under your defined term. It will retrieve any data that fits under the criteria of your search. Examples of search engine's include Alta Vista, Excite, and Google which enable users to search for documents on the World Wide Web.1And best of all...

Articles In LimeLight

Spirituality - Inspirational Stories ( Part 71 ) By Vish Writer / Swami Vivekananda Added on Friday, April 18, 2008 Bankruptcy vs. Credit Card Debt Counseling By Ted Batron Added on Thursday, April 17, 2008 Cheap Car Loans Are Available By Louis Rix Added on Sunday, April 20, 2008 How Much Sleep Is Enough? By Gary M. Miller Added on Monday, April 21, 2008 Spirituality - Inspirational Stories ( Part 70 ) By Vish Writer / Swami Vivekananda Added on Saturday, April 19, 2008 Curing Athletes Foot By Low Jeremy Added on Sunday, April 20, 2008 A Home Garden Design Can Be A Challenge By Ann Marier Added on Monday, April 21, 2008 Problems With Hybrid Cars By James Gunaseelan Added on Wednesday, April 16, 2008 How Do You Keep A Steel Building Cool In The Hot Summer Months By Amy Nutt Added on Sunday, April 20, 2008 Compensation Claims And Your Personal Injury Accident By Carolyn Clayton Added on Sunday, April 20, 2008 My Most Talked About Possession By Kathy Austin Added on Monday, April 21, 2008 Credit Secrets Bible Review - Good Or Bad? By Mark T. Davis Added on Monday, April 21, 2008 How To Write An Effective Email Newsletter By James Copper Added on Saturday, April 19, 2008 Making The Perfect Ice Sculpture Mold: It’s Easier Than You Think!? By IPRWire Staff Writer Added on Wednesday, April 16, 2008 Term Life Insurance And Small Business By Sharon Taylor Added on Monday, April 21, 2008 The Ins And Outs Of Bob Marley's Relationships By Shlomo Tommer Added on Monday, April 21, 2008 Turning Your Hobby Into An Ebay Business By Tony Scorch Added on Sunday, April 20, 2008 How Does Someone Make So Many Sales When Others Say It Is Saturated? By George Collins Added on Sunday, April 20, 2008 Job Interview Tips When Applying For A Legal Assistant Position By Amy Nutt Added on Sunday, April 20, 2008 The Never-Ending Fascination With Grandfather Clocks By Andrei Myers Added on Monday, April 21, 2008