Free Articles  >>  Ecommerce >>  Page 50  >> 

Old Meets New in the Web Store Business Plan

Old Meets New in the Web Store Business Plan   by David Johnson

E-commerce may be revolutionizing the way the world does
business, but it shouldn’t change your approach to writing a
business plan. Whether you’re starting a Web store from scratch
or taking an existing outfit online, the basic elements of your
business plan will be no different from a traditional
small-business plan.

Those basic elements, according to the Small Business
Administration, are a description of the business, a marketing
plan, a management plan and a financial plan. Consider each
element in the context of a Web store and you’ll develop a
business plan that can’t lose. Here are some tips to get you started:

Business Description
Define the products and services you’ll be selling online and
evaluate your strengths against online and offline competition.
Describe your Web store content — the information on your site
that merchandises your product or service. Exactly what kind of
content do you expect to provide, and how will it relate to your
product or service?

Marketing Plan
Clearly define your target customers, and define the advertising
and sales plans required to reach them. As you formulate your
marketing strategy, consider the online surfing and shopping
habits — as well as the general usability concerns — of your
customer base. For example, what Internet technologies (browser
brands and versions, connection speeds, etc.) do your customers
probably use? Do they want community features, such as message
boards and live chat? Are they open to “push” marketing, such as
e-mail promotions and newsletters? (Find out more by visiting

Management Plan
Identify the key players who will plan, build and maintain your
online operation. Don’t forget to include personnel in charge of
your back-end systems, such as customer service (check out, order fulfillment, warehousing, and
shipping. Determine what tasks will go to existing staff and what
tasks you will outsource to consultants, so your business plan
clearly states where these responsibilities will lie.

Financial Plan
Decide what technical functions are necessary to your Web site
and research the costs of delivering those functions. You can use
a turnkey solution to get your site up on the Internet (such as
AOL or Yahoo! Store), or you can pay for technical expertise and
bring these functions in-house. (Try

Once you’ve determined your technical requirements, calculate how far your
existing capital will go and then decide whether to seek additional capital
investment. If you’ve been thorough in developing the rest of your plan, you
’ll be able to project income versus expense based on estimated site traffic
and visitor-to-order ratios (the number of visitors compared to the number
of buyers on a site). Your investors will require this type of forecasting.

Remember the old saying, "The more things change, the more they stay the
same." E-commerce strategy combined with a traditional small-business format
is the winning formula for your Web store business plan.

About Author David Johnson :

David Johnson is the founder, president and director of He is a lifelong entrepreneur, small-business expert, and Internet pioneer. He decided to create a trusted resource of objective how-to information to help other small businesses. Because of David's experiences, continues to provide answers and solutions to the overwhelming issues and challenges facing small businesses on the Web.

Article Source:
Article Url:

Other Articles by David Johnson

WebWhacked Three Ways to Avoid Being Overwhelmed by the Internet
WebWhacked? Three Ways to Avoid Being Overwhelmed by the Internet   by David Johnson There’s no reason to feel intimidated by the Web. There is so much hypesurrounding this new medium that it’s easy to believe that you’re fallingbehind. It’s just not true… yet.The truth is:· You’re not that far behind· You’ve already got what it takes· You can’t do any worse than you’re doing right now.Here are three ways you can avoid getting paralyzed into inactivity by thehype:1. The Web is not all...

XELR8 Exterminates MLM How to Protect Yourself
XELR8 states on January 19, 2010, that it was axing its mult-level marketing compensation plan and was moving to a more direct sales compensation plan. Unfortunately, if you are in this industry for a longtime, this may happen to you. You must be prepared just in case this happens to you. Working in mult-level marking we are independent contractors, and we need an asset. This is crucial. If you have this, it gives you more power, and you are not as dependent on your company. If your company...

Ideas From A Top Business Motivational Speaker
Here are a number of self-help ideas taught to me by a motivational speaker that you can incorporate into your life to achieve greater fulfillment, beginning right now. Figure Out Motivational Objectives: Do you occasionally dream of authoring a book? How about losing some weight or learning a new skill? Every single one of these aims begins with the practice of goal setting. Bottom line, without meaningful ambitions, you can feel utterly purposeless. Firstly you need to consider the...

Make Your MissionStatement in Business
Ever had anyone ask you what you do? What did you say? Did you tell them about your internet marketing business and how it works? 4 weeks ago if you asked me what do you do, I couldn't answer that question , even if you gave me half an hour. I'd doubtless reply with my job, an ESL Teacher. If you have seen me online and asked what do I do online, I'd say I am in internet promotion then I'd talk for roughly 15 minutes confusing and making you uninterested as I talk about you sign up this...

Why You Should Do Business on the Internet
by David JohnsonWith a little money and a good idea, you can reach anyone who uses theInternet. According to the latest statistics, that’s 158.5 million people.You can use the World Wide Web to open new sales channels, extend yourcurrent business into a different product line, enhance customer service, orshape the first impression your company makes on its target market. You canreduce your marketing costs (printing, mailing, and travel) by pointingprospective customers to your Web site for...

Review of Magnetic Sponsoring
Many marketers have recommended that Magnetic Sponsoring is the number 1 course to understand in order to succeed in Multi-Level Marketing. However, does it merit the $40 or is it just a useless e-book that many network marketers sell on websites for money? Mike Dillard wrote Magnetic Sponsoring that he would give to his team (those joined his business) as a blueprint to help them be successful. Mike Dillard went from waiting tables to a millionaire in 18 months after years of laboring...

Getting The Classic French Style In Your Home
Are you looking to get the classic French style in your home, well don’t worry you don’t have to speak French to get the style. It’s not hard to get the style, just take a look at the following directions. Used, worn, imperfect but beautifully architectural elements and accessories are what French country style is about. They don’t have to have sleek lines, fine china or grey, white, and black colors. They have chunky wood tables, flowers, brightly patterned couches, curtains and pillows...

How To Reach Your MLM Goals
If you have been around network marketing, you may be aware of or even be the owner of Think and Grow Rich. But, if you are not aware of this book, it was written by Napoleon Hill, and it was available in the 1930's. He is known for saying, Whatever, friend, you can conceive and believe, you can achieve. In Chapter one of Think and Grow Rich, Napoleon Hill writes about 6 steps you can take to turn a desire into reality. The desire mentioned here is not just wishing or wanting, as almost...

The 5 Elements of a MLM Marketing System
In network marketing the failure rate is very high; there are a number of reasons for this. However, it is better to analyze those who are succeeding in nework marketing and learn and implement what they are doing. After this you will discover that the people who are succeeding in marketing have five elements that a marketing system must have to be successful in network marketing. The first is you need to have capture pages and a website (capture pages are sometimes called squeeze pages)...

Virtual Experience of Education with Distance Learning MBA
The perception of education in the present times has faced a tremendous conversion. The traditional mode of education in the guise of regular courses continue to exist however the monarchy it enjoyed has been shaken up by that of the online or distance learning mode of education. The reason why distance learning course has gained the same platform as that of the regular course is that the former also follows the same curriculum of the latter and along with that it facilitates the career...

Click here to see More Articles by David Johnson
Publishers / Webmasters
Article ID: 17135
DELINK URL from Authors Bio
REMOVE Article
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:

153 Users Online!!
Related Articles:
Latest Articles:
Ecommerce >> Top 50 Articles on Ecommerce
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts

Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of and/or its owners.

Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Web Hosting Provided By AwareIndia

Company IDS