Simple RSS Tricks

•Blogging For Business Great Reasons For Every Business To Start A Weblog
 by: John Jantsch If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace. A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is...

•Triple Your Business In Three Ways
 by: John Jantsch There really are only 3 marketing functions...once you master them, the rest of the game is pretty simple. Every small business owner wants more business. So what do they do. They focus all of their marketing attention one thing - advertising, lead generation, making the phone ring. Oh sure, without a steady flow of new leads most businesses are sunk. But, it does no good to have a bunch of leads unless you can turn them into clients. And, you are absolutely missing the...

•The Single Most Powerful Small Business Marketing Tool On The Planet
 by: John Jantsch Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up. When I talk about a marketing plan I am not referring to those academic exercises found in college marketing books, or the templated mumbo jumbo found in business planning software. I will not be asking you to determine your share of the market today. Give me a break, share...

•80 of All Advertising Is Wasted Due To This Common Mistake
 by: John Jantsch You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline. It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any...

•7 Steps to Local Search Dominance
Right now, in every community in America, increasing numbers of people of all ages are turning to the world wide web to find products and services right there at home. This trend, known generically as local search, presents a huge opportunity for small businesses who focus on winning in this arena. Below are 7 steps every local business should explore today in order to gain a competitive advantage in their local markets. (Someone in your market and industry will do this, why not you?) 1)...

•Desperately Seeking the Truth
 by: John Jantsch People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication. Small business owners should resist the temptation to copy what passes for advertising today and focus on telling the truth. I don’t really mean to imply that companies are lying about what their product or service can do, I just mean that they aren’t giving us any reason to believe in or...

•What s On Your Refrigerator
? Copyright 2005 John Jantsch A very well accepted practice in marketing goes something like this: Find out as much as you can about your very best clients, narrow your marketing focus and find more of the same. I often start out the creation of a marketing plan for my clients with a thorough analysis of their current and past clients, with an eye out for common characteristics among their best clients. The thought is, if you can really identify traits that seem to show up in your best...

•Google AdWords and AdSense A Dynamic Small Business Marketing Duo
 by: John Jantsch Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google. These two ingenious programs have all but revolutionized the way advertising is done on the web. Warning: If you are...

•Marketing Is a System Not an Event
 by: John Jantsch Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it’s precisely this view of marketing that holds most small businesses back. They fall prey to the “marketing idea of the week” and never fully explore what it takes to create and build a completely functioning, consistently performing, marketing system. In this article I am going to outline the basic steps that any...