Before user is willing to perform call to action, he would like to know why he should perform it? What will be his benefit by performing the call to action.
So, before you ask them to react on your call to action, identify the userâ€™s problem and let them know that how your product can solve it. You need to give them a reason to react on your call to action.
Let me give you an example of strong call to action. In Facebook, getting the signup form filled by new users is Call To Action. The advantage of joining Facebook is you can join the huge community and stay connected to people for free.
2. Design the website with userâ€™s perspective
By userâ€™s perspective, I mean you should consider the user friendliness of your website. Before designing the website, you should think about all the phases from which the user will go. For example, for an Ecommerce website, a customer will search for a specific product. So, product should be easily searchable and available.
Will your customer want to compare the features of some products? Then this option should also be available easily to the users in your website.
3. Offer something extra
Itâ€™s human tendency that we like the thing which comes free. So, sometimes you need to make the deal more sweet to compel your users to complete the CTA.
You can offer something free which can act as a branding factor for your business and tantalize your customers as well. Like a T-shirt printed with your companyâ€™s logo or anything like this.
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Article Source: http://www.bharatbhasha.com
Article Url: http://www.bharatbhasha.com/ebusiness.php/492275
Article Added on Saturday, February 11, 2017
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