A common question today is: "Why arent I making any money from my web site?" The main reason for this lack of success is that there are too many hobby sites rather than real business sites on the internet.
Your web site is a hobby business when:
+ Your web page is full of sophisticated animation and graphics taking forever to load;
+ You do not have your own product - instead you have links to many affiliate or network marketing programs, you have never bought the products or services and have no knowledge of their quality or suitability;
+ You respond to email enquiries as and when you feel like it rather than promptly;
+ You dont provide sufficient contact details on your page so that people can contact you easily;
+ You have a hit counter that keeps on being inflated by you visiting your own site to see how many hits you have generated;
+ Youre advertising and promotion is non-existent or is inconsistent and poorly focused;
+ Your web site does not lead your customer through a sales process; and,
+ You expect that having a web site is all you need to do to make money on the net.
Business success on the internet demands a "real business" approach that is professional and focused on the customer or client. To have a real business requires that you have your own "sales funnel" that will usually involve having your own product or service.
In simple terms, a sales funnel is an approach to the sales process that works very successful for those who implement it properly. At the top of the funnel are your prospects. You qualify your prospects through offering something for free that is directly related to your product or service. In many cases this is a free newsletter or ezine that will allow you to demonstrate your expertise and stay in front of your prospects so that you can eventually convert them into customers.
As prospects move through the funnel, they are offered a product or service at a low price point. For example, an electronic book for $30 could be sold to your prospects. Once they buy this product they have become one of your customers. You have qualified their interest in or need for the products and services that you offer.
Moving into the lower part of the funnel, you offer your customers your higher priced products or services. As these people have already bought from you, trust and credibility have been established and they will buy the higher priced items more readily than if you offered them to your prospects directly. This is usually the area where you will make most of your profits.
While the above is a rough example of the sales funnel concept, I think it illustrates a sales approach that is characteristic of a real business. Additional products and services, including affiliate programs that you recommend, can be offered to your customers with greater potential for profit.
Real businesses know the profile of their likely customers and have a marketing plan for how to reach them in the most cost-effective manner. They are consistent in their advertising and promotion activities. They track the results of all activities so that they know what is working and what isnt. Decisions can be made on facts rather than guesses.
Full contact details are provided on a real businesses web site so that customers and potential customers can easily contact them. They are customer service oriented and answer e-mails promptly. They also provide a full guarantee that they honour without question.
As they know their potential customers, they ensure their web site is easy to navigate, quick loading, and provides the information their potential customer needs to decide to make the purchase.
A real business is conducted in a professional manner. Real businesses will make real money on the internet today! Dont operate your web site with a hobby mentality be professional and follow business success principles and you will be able to build the business of your dreams.
Article Source: http://www.BharatBhasha.com
Article Url: http://www.bharatbhasha.com/ebusiness.php/41447
Article Added on Monday, April 17, 2006
| Other Articles related to "Is Your Online Business A Hobby Or A Real Business" by Kevin Sinclair | |
Do You Have A Vision For Your Online Business
A characteristic of many successful businesses (both online and off-line) is that they have a vision for their business. They know what they are working towards, and they are creating a business that will be like their vision of the future. It is always a good idea to stop every so often and reconsider what your vision is for your business.
So how do you create a vision for your online business? The first step is to ask yourself what you really want to create with your business. Imagine the...
How To Avoid Key Online Business Mistakes
Do you have an online business that is not performing as well as you would like it to? If so, you could be making one or more of the following online business mistakes. Lets look at each one and ways they can be avoided or rectified.
+ Being too caught up in the hype and excitement of getting rich quickly.
This can be a very discouraging mistake. The lure of easy money and instant riches leads to hasty actions and poorly thought out strategies for success. When success is not instant,...
Building Credibility Your Key To Online Business Success
Credibility is one of the most critical factors that will affect your online business success. Being credible is simply the perception of being trustworthy and believable. Why do people buy brand name goods and services on the Internet and in the off-line world? One of the key reasons is that the brand represents a level of quality that they know and trust.
So how can you build credibility on the Internet for your business? A key factor is being consistent. People are more likely to trust a...
Be Smart Learn From Your Business Mistakes
We all make mistakes in business. The important issue is that we learn from them and apply the lessons in both our online and off-line business activities. One of my most costly mistakes happened about twelve years ago in the off-line business world. However, the lessons I learnt are just as applicable online as they are off-line.
Having established a small mail order business part-time, I decided to expand the business using direct mail techniques. I had read all the books and attended a...
How To Be A Business Success
Through observing business people who have been successful, and how they achieved their success, I have concluded that there are a number of factors that must be present for business success to occur. As I like to keep things simple, these success factors can be condensed into a formula. It is:
Success = Startup Business Person + Product/Service + Market
Let us look at this formula in a little more detail. Firstly, what is success? The definition of success depends on what you want to get...
Going The Extra Mile to Business Success
You cannot fail when you give more than 100 percent. In whatever endeavour you are doing, always give more than one hundred percent. You will find that whenever you do this, your rewards will always be far greater than the extra effort you expended. Some people refer to this success concept as going the extra mile. What it means is that you need to give people more than they expect.
If you are working in your business and want to see it grow, the surest way to achieve it is by giving more....
Unlocking the Value of Your Customers
One of the greatest thrills in business is acquiring a new customer. Many businesses are too caught up in the excitement of acquiring new customers that they do not spend enough time or money on unlocking the value of their existing customer base. It surprises me how often business fail to regard their existing customers as one of their most valued assets.
There may not be the same excitement in getting orders from existing customers, BUT this is where the real profits are made. It is...
Choosing an Affiliate Program
What should you consider when choosing an affiliate program? You need to think about two key things: what business are you in and what can the affiliate program provide to your customers.
No matter what business you are in, the largest investment you make will be customer acquisition. If you have your own product, and have acquired a base of satisfied customers, then single product affiliate programs could work very well for you.
However, if your business is acquiring customers for...
Get The Fundamentals Right
To succeed in business on the Internet, or in the off-line world, requires an understanding of the fundamentals of business and using them to your advantage. In this article, I will outline what I consider the fundamentals of business success are.
Believe in Your Product or Service
First, you need to believe in your product or service. If you don't believe in it, you will have a great deal of difficulty selling your product or service to other people. You also need to have confidence in...
|
| Articles In LimeLight | The Embarrassing Truth About Mold
By Markus Skupeika Added on Sunday, April 20, 2008
Cushman Truckster: Small Engine Replacement Is Easy
By Ben Anton Added on Saturday, April 19, 2008
Tennis Court Lighting
By Kimberly Quang Added on Friday, April 18, 2008
The Five Cs In Credit Evaluation?
By Sam Miller Added on Saturday, April 19, 2008
Tennis Court Lighting Equipment Supplies
By Kimberly Quang Added on Friday, April 18, 2008
Buy MLM Leads? Heres How To Generate Your Own MLM Leads For Free.?
By Jason Paul Added on Saturday, April 19, 2008
Debt Negotiation Vs. Debt Management
By Carrie Reeder Added on Saturday, April 19, 2008
Plan Your Cheap Holiday To Europe
By Michael Peterson Added on Friday, April 18, 2008
We Create Our Own Reality
By CD Mohatta Added on Sunday, April 20, 2008
Understanding Credit Risk Management
By Sam Miller Added on Saturday, April 19, 2008
The Importance Of Credit Risk Management For Banking
By Sam Miller Added on Saturday, April 19, 2008
The Ins And Outs Of Ciara Harris' Relationships
By Shlomo Tommer Added on Saturday, April 19, 2008
Understanding The Nature And Benefits Of Training Scorecard
By Sam Miller Added on Friday, April 18, 2008
Automatic Or Manual Transmission For Your Vehicle
By Mark Robinson Added on Sunday, April 20, 2008
Leeds And Newcastle Great Destinations In A Car Hire
By Lakshmi Reddy Added on Friday, April 18, 2008
Time Management: 10 Top Tips For Managing Your Time Effectively
By Genevieve Dawid Added on Saturday, April 19, 2008
The Ins And Outs Of Enrique Iglesias' Relationships
By Shlomo Tommer Added on Sunday, April 20, 2008
Surface Mount Step Lights
By Kimberly Quang Added on Friday, April 18, 2008
Why Use Saddlebags Supports When Using Leather Saddlebags Or Just Get Hard Motorcycle Bags
By Dominik Hussl Added on Sunday, April 20, 2008
Making Shelves And Larger Projects For Woodworking
By Tony Scorch Added on Friday, April 18, 2008
|
| |
| About Author Kevin Sinclair : |
|
Kevin is the owner of guitar.ksinclair.com, a site that provide information and articles on how to play guitar for beginners to advanced players.
| |
|