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Reality of Breaking News of Television and Internet





In current times, almost everyone must be aware about the term âBreaking Newsâ. Such powerful is this term, that whenever we hear it, we assume that something unusually bad has happened at anywhere. This is the reason; we start paying more attention, and try to check each and every available details with utmost sincerity and interest.

Leading television channels operators, understand the behavior of their audience. They know how their audience will react on hearing the term âbreaking newsâ. This is the reason; they never hesitate to use it. They unhesitatingly use it to attract the attention of their viewers.

Currently there are many channels in this country. However, it is the news from India offering channels who resort to their maximum use. It is also these news channels, which regularly try to change the way they deliver these news to their viewers. In most of the cases, stories appear on a scroll, when a news or any other program is coming up in the channel.

There are many different ways, in which exciting news are delivered to the viewers. Some channels, deliver these news in a very moderate and mild manner. However, there are many channels, who like to exaggerate the news content and try to make it as attractive looking as possible. Many a times, they do not have anything special to offer their viewers. In those times, they offer general events and stories, by categorizing them as breaking or special news. However, many a times, their strategy works and helps them attract their viewers. But, in recent times, it has been witnessed that these strategy is repeating. It is also due to this reason, even the viewers are losing enthusiasm.

It is not only the news channels that adhere to such strategy to boost their viewership. There are many websites too, which try to target this aspect, to improve the number of visitors. Apart from that, there are also many websites, which go to the extent of hugely manipulating the usual news items, to make it look interesting. However, such kind of trick is employed by recently introduced websites. Reputed websites never try such thing. These websites are very concerned about their reputation. They try their level best to stay clear of such manipulative news. It is due to such efforts, even viewers trust the news present in their website.

This strategy of luring viewers, is not going to stop in the near future. The reason, is the benefits associated with it. News channels and websites know that using this strategy they can boost their viewers and visitors. The only thing required is a little change, in the manner, in which this strategy is being used right now. With the required change, the strategy will be again available for use. This way, these news channels and websites, would be offering the same old vine in a new attractive package. The cycle will again start and will end only when a significant number of viewers and visitors will understand that they are being fooled.
About Author Herman Willson :

Author is an expert with many years of corporate experience. He has written many articles for online publication, now he is providing information on the availability of breaking news and news from India online.


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Article Added on Wednesday, May 22, 2013
LD
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