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Survey Finds That a Professional Copywriter Is Important To Property Marketing





Its officially true: a photographer is an important part of property marketing. But a recent survey by national property photography company Top Snap, also found that the services of a professional copywriter is also important: copywriting was highly rated by real estate agents for successful property marketing.

The real estate agents, who were based in NSW, Qld, NT, SA, WA and Vic, said that copywriting (65 per cent) wasan important element of any property marketing initiative.The Top Snap survey also indicated that brochures and agency websites were the top preferred property-marketing channel for real estate agents. Copywriting and these preferred marketing channels go hand-in-hand as a professional copywriter creates copy for such property marketing channels as brochures as well as electronic newsletters and printed or online property listings. Professional copywriters and seo copywriters are also involved in web copywriting– they build real estate agency websites that showcase properties and aim to increase buyer interest by increasing web traffic.

Buyer Interest Stimulated With Copy from Professional Copywriter

Even in a slow property market, a powerful property marketing campaign that utilises the skills of a professional copywriter or seo copywriter remains important. Differentiating properties via images is not enough. Vendorsand buyers alike demand more from a real estate agent, expecting a professional marketing campaign that stimulates buyer interest and drives buyer competition. Tony Blamey, general manager, real estate at Fairfax Marketplaces, owner of Domain, told Real Estate Business, a real estate industry news and intelligence agency that the more information agents gave with their listings, the better.

SEO Copywriting and Web Copywriting Increases Ranking Of Agency Websites

A professional copywriter gets the information out to the buyers– they can create copy that presentsthe property features accurately, clearly focusing the buyer on the benefits and not the negatives of the property in a manner designed to get results. A Professional copywriter gives every property the best chance with potential buyers. An seo copywriter who also has skills in web copywriting increases the chances of a property being seen by as many potential buyers as possible by increasing the ranking of an agency’s website. A skilled seo copywriter may also turn their hand to property copywriting. With effective keyword usage, the individual property listing may rank higher than properties not benefitting from this service.

The Best Property Marketing Campaign Combines Professional Copywriter and Photographer

A professionally presented campaign that mixes the services of a photographer with a professional copywriter and an seo copywriter, as well as other property marketing tools and experts, has a better chance of increasing buyer interest, reducing the number of days on market and achieving the best sales price.

Impressions count, if you are ready to sell your home, you need your property to stand out from the crowd. A professional copywritergives each property the advertising focus it deserves so it sells and the best chance with potential buyers. If you take the right steps now, you can take advantage of the services of a professional copywriter and get a great sales result on your home.
About Author James Allen :

James Allen is the author of this article. To know more about property copywriting, please visit http://www.bewrite.com.au


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Article Added on Tuesday, April 23, 2013
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