... be marketers think they have found a killer product and write a sales letter to match, only to find out later (to their cost) that there is no market for that product. But, what I really want to discuss today is� Do You Breathe The Same Air As Your Prospect? I mean do you really know...

... of success with your sales letter as you will if you're trying to dry flowers at the bottom of the ocean - absolutely nil. Put yourself in my shoes and walk through the preparation for a sales letter for a Moto Guzzi Le Mans motor bike and you�ll see how to discover the correct...

... the costly effort of retyping, mastering, printing, binding and distributing. In the digital era you can get an ebook, crack or OCR it if protected, and copy-pasting it. The main client for ebook-stealing tools are webmasters, in particular those with an interest for decent search engine...

... they find researching for the topic and writing down original materials will be too taxing on them. You need to have your creative juices flowing and simply downloading an article would be plagiarism or tantamount to stealing, not exactly. Have you ever heard about public domain? These...

... sources of communication you don’t have to be that paranoid about your message-except you are writing an advertisement. When writing a classified ad for example, every word must count in the small space allowed and so word choice becomes very important. But word choice is not only about...

... ask yourself how successful your clients would be if their lists were compiled in such an unscientific manner? When you consider that the single most important element of a direct mail campaign is the list (followed closely by the offer, and THEN the copy), it becomes painfully apparent...

... from students working towards their marketing or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and...

... – I’ve seen it all (almost). For the most part, all of our requests for unique website content are for website articles to help the webmaster fill up his pages with useful, unique writing. We don’t believe in scraping material together nor stealing others works. Instead, I have many different...

... two things: 1. It must sell the prospect on reading the sales message all the way through 2. It must lead the prospect to the most desired action, whether it’s to make a purchase or subscribe to your newsletter. If the copywriter fails at Step 1, then Step 2 becomes an impossibility....

... a winner. Here are 9 types of reader and the kind of copy that will trigger off those desires. 1. The Perfectionist. The Perfectionist is someone who is always on the look-out for solutions to their problems. He or she wants their world to be right. They are motivated by answers, quick...

... different than an uncertified resume writer? Simply put, a certified resume writer is someone who has passed all the requirements of one of the three certifying agencies, the Professional Association of Resume Writers and Career Coaches (PARW/CC), the Professional Resume Writing and Research...

... who… What specific problems do you handle? And who needs what you know? Everyone? (Never true) Businesses selling to seniors? (A precisely defined niche) Success depends on how clearly you can define yourself and what you offer. How easily can potential clients understand it?  You provide...

... business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all — it's your business, you know it best, and your image is critical. However, you're wrapped up in your business every day. A good copywritercan see your business in a new...

... you have groundsfor legal action.BUT -- before making yourself look foolish and creatingenemies, have your facts straight. A reasonableunderstanding of Internet technology can prevent youfrom ending up with egg on your face.Take this situation. I've changed names to protect theguilty.A...

... you must "apply" for it. This is just not so. In thefollowing few paragraphs, I'll give you some simple facts about copyrights thatmay help you in your quest to get published. First, it is important to understand that you cannot"copyright" an idea; you can only copyright what you havewritten....

... themselves entangled in the Web.Writers believe they‘ve sold one-time rights to articles, which then areleft indefinitely onWebsites or in archives - trapped without their permission, often times evenwithout theircreator's knowledge. In all but a few cases, writers have not beencompensated...

... your intellectual property and website contentis not as difficult as most people think. I imagine youput a lot of blood, sweat and tears into your website'splanning, concept, and creation. Correct? Why not take an extra couple of hours to protect it from all the Internet slime that's...

... me"? One way to help you write for yourreaders, is to write just as if you were saying it to their face. Addressthe reader as "you" in your copy. Just like a one on one conversation.Sometime take a closer look at some of the advertising around you. How manytimes do you see them using "you"?...

... copyrightlaw you should contact the appropriate legal resources.People work hard to develop graphics, write stories and articles, design websites and build software, among other things. They are sometimes paid fortheir efforts, sometimes not. In any event, in the United States (and inmost of the...

... will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, benefits do. However, exactly what is a benefit and how do you turn features into them?Let's get some definitions set forth first. A feature is an attribute of a product or service. Web site...

... results in a better website is worth reading and absorbing.However, before you learn to walk, you need to learn to crawl. Before youbegin focusing on the technical aspects of copywriting, it's a good idea toget a handle on the basics.With that in mind, here are a few things to keep in mind...

... allowed to copy substantial amounts of another writer's work without their express permission. * But then what is meant by the word "substantial"? It is widely open to interpretation and opens up a literary and legal "minefield" (that's a metaphor, by the way!).There are no hard and fast...

... for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your message.Keep the following points in your mind while writing the copy for a non-English-speaking audience:==> SHORTER SENTENCES Keep your sentences...

... can make your reader eat out of your hand, it can incite a Jihad against you, and it can be simply dry.The Internet is a great leveler. Although the current spate of pay-per-click search engines has made the battle ground a bit uneven, it is still favorable to small, but innovative businesses.It...

... if it does not sell, it is worthless.Whenever you sit down to work on a new copy or edit an old one, just keep one thing in mind: how you can deliver “the message” in minimum words. Remember that literature written for the sake of promoting a product or a service needs to be succinct and direct,...