12 Thoughts for Marketing: The Condensed Version
12 Thoughts for Marketing: The Condensed Version by Wild Bill Montgomery1. The Power of Words.. One and Two Word Headlines are real Attention Grabbers! Remember that your HEADLINE is the most important part of your ad. Use Power Words - For a reference list of the Best Power Words check http://www.MakingProfit.com/powerwords.html> What, Where, Why, Who or How - One of the quickest ways to grab attention, is to pose a question to your readers they can't help but answering. Use Facts -...
7 Tips For Killer Headlines!
7 Tips For Killer Headlines! by /"Wild Bill/" MontgomeryAs with good ad copy, all successful headlines are written by following andusing specific formulas. Where do you get these formulas you ask? I'll getto that in a moment. First you must have the information you need to applyto these formulas. This knowledge base is the result of passing informationcompiled and researched from past advertising campaigns, and correctlyapplying this information to the following formulas in future...
Be A Friend!
Be A Friend! by /"Wild Bill/"Every sales interaction, whether in person or virtuallyfrom your web page, should begin and end on a personalnote. The customer and the sales or marketing personshould begin and end their relationship as two "humanbeings" building towards a goal that is mutuallybeneficial, not as buyer and seller. This is called"building a professional relationship". Your customeris not, and can never be just another sale. Take theextra time to build your "Professional...
Copywriting: Techniques for a Great Body!
Copywriting: Techniques for a Great Body! by Wild Bill Montgomery1) Think about your Readers When writing ad copy be sure that the average reader can easilyunderstand and relate to it. Put yourself in their place. Would youunderstand? Would you say, "That's me"? One way to help you write for yourreaders, is to write just as if you were saying it to their face. Addressthe reader as "you" in your copy. Just like a one on one conversation.Sometime take a closer look at some of the advertising...
From an Ad to a Web Site Sale
From an Ad to a Web Site Sale by /"Wild Bill/"The great aim of education is not knowledge but action. -- Herbert SpencerContrary to the belief of millions of web site owners,copywriting is not just a bunch of "hype" words pushedtogether to make a sale. Your advertising approach mustcreate a lasting impression or a memory, if you will.Successful copywriting is the technique of implanting athought or idea that will invoke a response from thereader. Although a very popular approach,...
Getting Response
Getting Response by Wild Bill MontgomeryThe key to a building a great Marketing Strategy is knowing how to find andfilter your prospects to finely selected customers and clients. This is notto say you can't and won't accept customers that come by any other means,but your business won't survive by relying on walk-in customers.You want to ask yourself, "Where do I find prospects"? You find them wherethey normally go. I know, what a lame answer. But, it happens to be theright answer. Many...
Gimme a Break!
Gimme a Break! by /"Wild Bill/" MontgomeryRemember, when you write your sales copy, that you are not a lecturer andyour potential customer is not the audience.The three required building blocks of great sales copy are Introducing theproduct, Arguing why it is the best value or quality, and Proving yoursubstantiations. This is a fact that will greatly increase the sellingefficiency of any marketer who is clever enough to see the force of it.Everybody wants to know what they're buying, and...
Ground Zero Targeting!
Ground Zero Targeting! by /"Wild Bill/" MontgomeryEvery business has a "Ground Zero Target", meaning the ideal customer groupthat you should be targeting in your marketing efforts.I have met small business owners who actually have never taken the time toknow who their customers are, what they want or where they could be found.They just take anybody who comes their way and are grateful for thebusiness. Their marketing strategies, if they have any, fails for the mostpart, because they don't...
Hardcore Sales Vs. The Relationship Part II: Building A Relationship With Your Prospect!
Hardcore Sales Vs. The Relationship Part II: Building A Relationship With Your Prospect! by Wild Bill MontgomeryI would like to discuss some of the positives andnegatives of sales and how they relate to relationshipbuilding. I would also like explain how you can goabout starting to build a solid vendor-clientrelationship, and what pitfalls to avoid in theprocess.DON'T ever give your prospective client the feeling of"This person is just here to sell me something" orconveying even the smallest...
Hardcore Sales Vs. The Relationship Part III: Tips and Techniques For Relationship Selling!
Hardcore Sales Vs. The Relationship Part III: Tips and Techniques For Relationship Selling! by Wild Bill MontgomeryHere we are, at the final chapter so to speak. Today,lets talk more on how you go about utilizing thepotential for "Relationship Selling".You know I've done this myself more times than I cancount. When people point out the obvious to me, alittle alarm goes off in the back of my head saying"You knew that"! Sometimes it's the most obvious thingsyou overlook. So, when that little...
Have You Got Style?
Have You Got Style? by Wild Bill MontgomeryWriting Ad Copy with Style takes practice, patience andpreparation.I can't give you the practice or the patience, but Ican help you to prepare!Product Vocabulary List:Start by building a "Product Vocabulary List". You maybe asking yourself, "What the heck is a ProductVocabulary List?" Well, a Product Vocabulary, areactually the building blocks of your ad copy. When youare preparing to write new advertising copy, begin bycreating a list, actually 4...
Is Your Offer a Bargain? Present the Facts!
Is Your Offer a Bargain? Present the Facts! by /"Wild Bill/" MontgomeryListing specific facts will aid you in backing up your claims. Listing themis not enough; you must also know how to present the facts. You can't justspew them out at your prospect like an erupting volcano. They must flow likea steady slow moving stream. Here are some pointers to help you in provingyour offer is the one for them:1) Dramatize Your Facts: Example: John Doe invested the last $50.00 of his savings in ourprogram...
Marketing Your Articles and Newsletters!
Marketing Your Articles and Newsletters! by /"Wild Bill/" MontgomeryIn the last year I have learned more about marketing, than I did in 2 yearsof classes. I'm not sure if they have started yet, but our higher learninginstitutions should have specialized courses just for marketing on theinternet, if not ezine publishing alone. Ezines 101, 102, 103..... There isso much to learn and once started, so little time to learn it. I know frommy own experiences, that it is a constant struggle to keep up...
Newsletters: Your Readers and You
Newsletters: Your Readers and You by /"Wild Bill/" MontgomeryOne of the Hottest Commodities on or off the Internet is "Information". Inthis age of technology people more than ever want to know and they want tolearn. I imagine you yourself are reading this in hopes of clicking awaywith more than you started with. My job as a writer, publisher and editor isto see that you do.Newsletters provide you with an outlet to a specific group of people, whosubscribe and read your publication because they...
Part I: Sales, How Revolting! Part I: Sales, How Revolting!
Part I: Sales, How Revolting! Part I: Sales, How Revolting! by Wild Bill MontgomeryFrom the time I was old enough to grasp the concept ofsales I knew I wanted to be involved. My dad was insales, I wanted to be in sales. At the tender age of17, I was still under the false impression that salesand marketing were the same thing. Eventually I went toschool for a specialized degree in business/marketing,while working part-time selling home fire safetysystems and found out a very distressing fact....
Positive Creativity
Positive Creativity by Wild Bill MontgomeryI wrote this article after a conversation with a collegue who had all butgiven up. As I listened to this lost soul pour his heart out with onenegative thought after another, I thought to myself, it's no wonder he'sfailing. If I had an attitude like that towards life and business I wouldhave quit trying to succeed on the internet a year ago, or even today. Itried to instill the power of positive thought in this person and Isincerely hope that he's...
Quick, Helpful Tips for Direct Mail
Quick, Helpful Tips for Direct Mail by Wild Bill MontgomeryMake Your Offer Irresistible - All good copywriterswill tell you, the secret to great copy is to make itimpossible to say "No"!Find the Good in Everything - Rather than try to hidenegative sides to your product, try making them knownwith a positive twist.Stay Focused - Product or Audience. Keep youradvertising focused. The wider your scope, the easierit gets to lose your reader.What, Where, Why, Who or How - One of the quickest...
Stop Branding Your Products and Start Branding Yourself!
Stop Branding Your Products and Start Branding Yourself! by Wild Bill MontgomeryBranding has power. Real power. A power that you canmeasure. But for those of us who have the dream ofcreating our own Internet Empire from our home cubicleor kitchen table, the Real Branding Power comes notfrom branding your business or product, but fromBranding Yourself! Branding "You" (a phrase borrowedfrom Rick Beneteau) is a power that you can't affordnot to understand and use."Branding Yourself" is the...
The 5 Step Marketing Check List
The 5 Step Marketing Check List by /"Wild Bill/" MontgomeryMarketing is sometimes referred to as the "refined art of persuasion". Butactually, true marketing begins from the moment you decide to start yourbusiness. Marketing is the whole of everything you and your businesscommunicate to your customers; past, present and future. Below is myversion of a quick reference check to marketing your business.1) Your Business a) Name should be descriptive, brief and easy to remember. b) Logo should...
The 7 Sins of MarketingDuring my years in marketing and sales, I have studied the pros and cons of
The 7 Sins of MarketingDuring my years in marketing and sales, I have studied the pros and cons of by /"Wild Bill/" MontgomeryDuring my years in marketing and sales, I have studied the pros and cons ofmany-a-marketing program.What I would like to do today is give you a check list of the 7 most commonsins in marketing.What about you? How many of the following sins in marketing apply to you?#1 No, I didn't test the product market before I picked my product.This is by far the biggest mistake I...
The Ad Writers Tip List
The Ad Writers Tip List by /"Wild Bill/" MontgomeryWhether you are a seasoned copywriter or writing your first ad, you mustunderstand and relate to "How People Think, Feel and Respond".You must also know the common sense tips and tricks that will help youcreate killer ad copy.Following is a list of key elements of writing successful ads:- Appeal to the reader's emotions and instincts.- Must convince even the most hardened skeptics.- Overcome any objections the buyer may have.- Use power words...
The Life and Times of a Grizzly Ad!
The Life and Times of a Grizzly Ad! by William /"Wild Bill/" MontgomeryThe first point would have to be the most desired but most often missed. Howdo you perceive your own work? Your ad just isn't a bunch of words pushedtogether to make that sale. It is an actual memory you are trying toimplant. Don't necessarily write your ad to leap out at the reader,sometimes it's better to have the reader dive in. It's something that thereader walks away with, whether knowingly or unknowingly.You have 3...
The Top 10 Signs of a Sure Loser!.....or How to weed out your worst enemies within!
The Top 10 Signs of a Sure Loser!.....or How to weed out your worst enemies within! by Wild Bill MontgomeryThis article is actually a part of what I call my "Hot Sheet". Let me Explain. Whenever I am doing a consulting contract offline you will "always" (and I do mean always) find me with a clipboard in my hand when I am on-site. I am forever taking notes about every little thing. When I sit down at night, I recompile my notes into a viable and legible outline. As I am taking my notes I...
The Top 7 Rules of Power Copywriting!
The Top 7 Rules of Power Copywriting! by Wild Bill MontgomeryHere are the top techniques and tricks that today's best copywriters use.Learn them well, remember them always and use them often!1) Research, Research, Research. The biggest difference between good copywriters and great copywritersis research. Before you start writing your copy, do the work. Research theproduct or service. Research your (or your clients) product or service. Moreimportantly though, research and study as many of the...
Top 7 (or so) Questions to Ask Yourself When Building Your Marketing Plan!
Top 7 (or so) Questions to Ask Yourself When Building Your Marketing Plan! by Wild Bill MontgomeryBuilding a proper marketing plan will provide youwith the foundation you need to succeed in yourbusiness. To build a successful marketing plan,you must ask and answer the right questions. Iwrote this article to invoke thought,consideration and reasoning. Instead of supplyingyou with information, I am going to ask you tooffer it up for yourself!1) What is your product or service? This may sound...
Top 7 Brick 'n Mortar Newsletter Rules
Top 7 Brick 'n Mortar Newsletter Rules by Wild Bill Montgomery1) YOU'RE IN IT FOR THE MONEY. Keep your newsletter aligned with yourbusiness. Always work products into the articles and information discreetly,but distinctly. Don't push it to the point of useless sales-packedinformation. Remember that most of your subscribers are with you for theinformation, not the product.2) KEEP YOUR ARTICLES FOCUSED on the readers' interests and the informationyou give them useful. People are interested in...
Top 7 e-Publishing Tips
Top 7 e-Publishing Tips by Wild Bill MontgomeryI write these tips as a reminder to myself, as well as trying to give you alittle insight into the wonderful world of newsletter publishing. Each ofthese tips below are items that I have already learned the hard way andsometimes still forget. Nobody's Perfect!1) Write What You Know:Do the world a favor, don't write about auto mechanics, if you're an artdesigner. Your newsletter topic should be something you have knowledgeabout. You may be able...
Top 7 Rules Broken by Newsletter Advertisers
Top 7 Rules Broken by Newsletter Advertisers by Wild Bill MontgomeryI write a lot of articles about copywriting and marketing on the Internet. Ihave always believed you're best at what you love to do, if you spend yourtime doing what you love. Here are what many may believe are obvious rules,but these are the 7 rules I have most often seen broken. Since I'm far..very, very far from perfect, many of these rules I have repeatedly brokenmyself as well.Knowing the rules does not necessarily mean...
Understanding the Nature of the Beast!
Understanding the Nature of the Beast! by /"Wild Bill/" MontgomeryThough they "usually" are not beasts' understanding the human nature of theCustomer is an essential part of marketing your product. If you want to besuccessful in marketing, whether online or off, you have to know what peoplewant and why people buy.By following this simple rule, you can develop a whole new sales strategyand increase your sales. In some cases this can actually save you from thedeep dark pit of the failed...
Wake up Webbie! WAP is Here!
Wake up Webbie! WAP is Here! by Wild Bill MontgomeryWAP technology now enables the world "on-the-run"access to such services as mobile-real-time productpurchases, stock quotes, news, calendars, banking,voice mail, and email via mobile wirelesscommunication devices.WAP (Wirelesss Application Protocol) is the new globalstandard for communication between a mobilecommunication devices and the Internet, as designed anddefined by the WAP forum (http://www.wapforum.org),where by the way you will...
What are Your Thoughts on Marketing Re$earch?
What are Your Thoughts on Marketing Re$earch? by Wild Bill MontgomeryI have always been a firm believer that there is neverone correct answer to a question. Some call thatargumentative, I call it Independent and CreativeThought. I have also come to the conclusion over theyears that by feeding answers to a student, they willultimately starve. On the other hand by posing aquestion, you teach them to think and in turn feedtheir own thought and energies.You will never get the right answers...
Wild Bill's Top 30 Copy Writing Principles!
Wild Bill's Top 30 Copy Writing Principles! by /"Wild Bill/"1. The Right Product for the Right Target Group: Make sure that you are promoting a product that is useful and/or desirable to the audience you are targeting.2. Use Attention Getting Headlines: You web site will have or should have much useful information embedded within. Just like direct advertising, you must be sure that you have a great headline to get your reader's attention.3. Expand Headline with Lead Paragraph: Follow up the...
Writing Copy For Online Catalogs
Writing Copy For Online Catalogs by Wild Bill MontgomeryWhat's one of the things that most of your ad copy has in common?You write your copy for one primary product or service.Since most of the ad copy is done in this manner, you may find that writing"Great" Catalog Copy is a little different. Online catalogs are a verypopular medium on the Internet, but unfortunately there are only a handfulof web site owners who give their catalog copy any justice. Even though wehave grouped this copy...
You Have A Great Idea, Now How Do You Sell It?
You Have A Great Idea, Now How Do You Sell It? by Wild Bill MontgomeryHow well you sell your ideas is just as important as how good those ideas are.So, let's get started. How do you sell your ideas? 1. Strategic Positioning 2. Savvy Psychology 3. Slick Presentation 4. Structural Persuasion 5. Solving the ProblemOf course I can't give you a complete course in thisarticle, but I can supply you with enough knowledge tobecome a dangerous adversary in your battle to beheard.1. Strategic...
Your Niche In The World
Your Niche In The World by Wild Bill MontgomeryThe lifecycle of the Niche as seen through the Eyes of Wild Bill: 1. Creation - For everyone there is a place. You must find your Niche. Your special place in the marketing world. 2. Development - Once created, you must finely tune your Niche as you would a musical instrument. 3. Exercise - Like muscle tissue, you must exercise your Niche with State of the Art Marketing & Advertising. 4. ReCycle - Occasionally you must recycle all or part of...
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