Are You Fishing in the Wrong Pond?
Subscribers to my e-zine Marketing Edge will no doubt recall my article in January 2008 Networking That Produces ResultsHow to Work That Room! (http://www.zee2a.com/marketingedge/ ezine080101.html, also published on iSnare.com).
Today I'm not going to focus on working the room, but on working the entire concept. I'll be discussing three essential elements that absolutely have to be at the forefront of any networking that you do. I am taking it as a 'given' that you are in the professional...
Networking That Produces Results--How to Work That Room!
Are you one of those people who shudder at the thought of attending networking events? As if your daily schedule and life itself wasnt stressful enough, you are also now expected to shine as you network and gather all those business cards and leads from complete strangers.
What if you feel really introverted and awkward in those environments? What if youve attended networking events before and just werent very effective? There is light at the end of the tunnel and it doesnt come from the...
Ready to Explode - Top Tips to Avoid Communication Overload
I frequently hear clients and prospects lamenting that they don't have enough hours in the day to do everything, never mind marketing too! (Of course, that's before we start working together), and that their work-life balance is out of whack. On closer analysis, we often get to some root causes and the two I'm going to discuss in this article are common culprits.
Recently I came across some interesting research (see http://www.gmeurope.info/socialmedianewsroom/...
Right vs Wrong: How to Build an Email List
Email newsletters (aka E-zines) can be regarded as one of the best business communication tools invented for a long time.
They are low cost - even no cost in comparison to paying for paper, printing, envelopes, and postage.
They are instantly deliverable directly to the desired recipient.
They are created with ease and minimal fuss.
They are environmentally friendly - no paper or transport to distant subscribers.
They allow you to stay on the radar of qualified prospects and existing...
The Seven Deadly Sins of Networking
Regular subscribers to my e-zine The Marketing Edge will recall my previous articles about how to network (Networking That Produces Results (See http://www.zee2a.com/MarketingEdge/ eZine080101.html#TOC2, also published on iSnare.com) and where to network (Are You Fishing in the Wrong Pond? (See http://www.zee2a.com/MarketingEdge/ eZine080415.html#TOC2, also published on iSnare.com). This third article in the series uncovers the mistakes to be avoided if our networking is to produce outstanding...
Three Ways to Ruin Your Business Reputation
Funny how the minute I use the word 'reputation' ears prick up. We all know the power of a good reputation, and the damage a bad one can do. Businesses are concerned over matters like their environmental impact; Fair-trade policies; adherence to health and safety standards; etc because those issues impact on their reputation. A good reputation drives good publicity and ultimately longevity of a business. A bad reputation leads to bad publicity (whether via the media or simply the power of...
Why is the Queue Out the Door?
I was in town around lunch time the other day, after a business meeting, and on the stroll back to my car walked past the Post Office and a variety of different banks. I couldn't help but notice what they all had in common: Queues out the door!
It got me thinking. What are these people doing? Why are they wasting so much of their precious time standing in queues? Why, in the 21st Century are so many folks still fighting the crowds and rushing around paying bills during their lunch hour?...
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