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Turn Your Competitors into Sales Generating Partners!
Turn Your Competitors into Sales Generating Partners!   by Toby Wolf Why is it that we sometimes have the "rugged individualist" mentality when we are trying to run an online business? We tend to see others as competitors instead of possible potential allies. Of course we all have competition - if you are running a smaller web hosting company or just running a website that is targeting a specific 'market segment', but realistically we have more potential allies than we do competitors.I will...

Make Your Link Exchanges Sticky Content for Visitors
Make Your Link Exchanges Sticky Content for Visitors   by Toby WolfThere are a lot of webmasters who spend a substantial amount of time "working" their link exchange program. But very few who realize that a good link exchange program can not only increase your back links and your search engine visibility, it can also be used as a feature to attract and retain visitors. (And the visitors I am talking about are NOT just other webmasters who are looking to exchange links!)It may take a little...

SimpleMachines - FINALLY a Community Software to Get Excited About!
SimpleMachines - FINALLY a Community Software to Get Excited About!   by Toby WolfIts been a long time since I have gotten excited about a new CMS or forum software to hit the scene. Granted, Mambo was enough to perk my ears up, but the jury is still out on that one.Last week I downloaded SimpleMachines and installed it for a test drive. Four hours later I had replaced 2 PhpBB Forums and 2 InvisionBoard ones with Simple Machines. Within 24 hours I had also set up 2 NEW SimpleMachines sites...

Cut Your Support Costs AND Increase Customer Satisfaction
Cut Your Support Costs AND Increase Customer Satisfaction   by Toby WolfOne of the biggest frustrations for both newbie webmasters and web host tech support staff is the learning curve new webmasters go through. Many of them come to us wanting to create a website, but having no comprehension of how it all works. I can't tell you how many times we have users create a trouble ticket because they don't understand what FTP is, how it works, or why they need it. And that is just one example.We...

Reaching the Unchurched in Your Town
Reaching the Unchurched in Your Town   by Toby WolfWebs 4 Christ has been providing Church web hosting, Church web design and Church Internet Marketing Campaigns to Churches for over 4 years. During that time we have discovered some sure fire techniques for not only getting your Church excellent placement in search engine results pages for people who are actually 'church shopping' on the Internet, (SERPs), but in helping you reach the unchurched in your community. Those people who are not...

1 Simple Step Towards Improved Customer Satisfaction for Web Hosts
1 Simple Step Towards Improved Customer Satisfaction for Web Hosts   by Toby Wolf Most of your customers are not unreasonable sort of people. They understand that problems crop up and mistakes do happen. I don't know about you, but I know that I am a MUCH more reasonable customer when the company I am purchasing services or products from promptly communicates any problems that arise.The web is all about communication, so you would assume that any company that makes web hosting its primary...

Expand Your Church's Search Engine Reach!
Expand Your Church's Search Engine Reach!   by Toby WolfOne of the main goals of a Church web site is usually to attract the attention and interest of people who are "church shopping". There are many ways to do that, (which we will cover at a later date), but one of the problems many churches in urban areas run in to is the geographical scope of the visitors they want to attract.If you are in a suburban area, you don't really want to only have your site pop up in search engines for your town,...

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