•A New Paradigm - Network Marketing Is No Longer On Trial
Network marketing, or MLM, has survived as a formal business model for more than half a century, and the underlying concepts that drive this industry have been around since the dawn of marketing. And while once there was great skepticism surrounding this form of home business, the majority of educated entrepreneurs now accept network marketing as a valid and lucrative option.
I first tried my hand at MLM several years prior to this writing, and I fell flat on my face. It's important to pint...
•Basics Of PPC Advertising – Part 2
PPC, or pay per click, advertising is the most reliable way to purchase guaranteed traffic. You can get a large number of perfectly targeted visitors very quickly using this method of promotion.
PPC ads can be found in the listings of the major search engines, usually in the right margin and labeled "sponsor listings". Also PPC ads can be delivered from standard Web page content if the Website owner participates in some sort of contextual ad network like Google Adsense.
Setting up a PPC...
•Bells And Whistles - Does Your Site Really Need Them?
Current graphics technology is awesome, and I love a good video game. But market testing has proven websites that go overboard with graphic design and special effects actually convert far fewer sales than sites with clean, attractive layouts that do not interfere with the most important element – the content!
I hate it when I come to a site looking for a product or service and I can’t get past the streaming video intro. I also hate it when a fat audio file loads on every page I navigate, or...
•Brand Awareness Basics
Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per day. I’m not talking about the average Internet user seeing banner impressions… I’m talking about the typical citizen seeing billboards, TV commercials, email promos, branded coffee mugs, etc.
And most of the ad impressions we see on a daily basis are not direct response promotions. A billboard on the highway is not necessarily placed to make us stop right then and there and purchase a new...
•Branding Essentials – Three Impressions Every Seven Days
The average citizen is exposed to thousands of ad impressions every day (statement based on U.S. studies). Most of us have learned to gloss over or look past the advertisements we are bombarded with as we go about our daily routines, so how can you be sure the money you spend advertising your business is “sinking in”?
It’s easy to blow money on ad space, promotional broadcasts, etc. and see absolutely no results. Society is inundated with so much advertising that we as small business owners...
•Building An Audience For Your Internet Marketing Business
I’m willing to bet many of the things you have purchased or signed-up for are products and services that have been endorsed by people you know, admire, and trust. And a majority of these endorsements have probably come through email communication.
But you don’t follow the recommendations of just anyone who sends you an email, do you? Of course you don’t.
You are probably in the habit of deleting several emails each day from people you have never met who want to sell you prescription drugs,...
•Circular Logic – Compensation Plans That Make Your Head Spin
At the time of this writing, Multi-Level Marketing is more than 50 years old. It’s truly amazing that such a ludicrous business model has survived, and even experienced incredible growth, over such a great length of time.
On the surface, this type of business has a lot of appeal. Many people are attracted to the idea of selling quality products and sharing a lucrative opportunity with their friends and neighbors.
But once you take a good hard look at the nuts and bolts of how 99% of these...
•Enter The Matrix – Pie In The Sky Or Digital Sweat Shop?
One of the most commonly used buzz terms in the home business niche is ‘matrix plan’. It has a nice ring to it I’ll admit.
Promoters often use this phrase to suggest a stable, well formulated income stream. But in reality this type of opportunity scam is anything but lucrative for the majority of participants.
Before I continue, I want to point out that almost all matrix programs fall under the FTC’s classification of pyramid schemes and ponzi scams. They’re illegal systems that allow a few...
•Flash Or Bang - Which Would You Prefer?
If you had to choose, would you want a site that looks pretty, or one that makes you lots of money?
Of course you want a nice looking website, but isn’t money the real motivator here? I mean you are running a business, right?
Flashy graphics and top-notch sound effects make for an awesome video game, but frankly aren’t very effective as marketing tools. In fact, too much of these elements will greatly decrease your site’s ability to convey it’s message.
Look at sites like Amazon.com and...
•Forgiveness Clears The Blockage From The Past
Holding grudges, both consciously and beneath the surface, will seriously erode your energy and prevent you from being able to fully focus on manifesting your desires. Fortunately once you acknowledge the need to forgive, the rest is easy.
Most people resist the idea of forgiveness because they want to hold on to blaming others for their problems. However, even when others do play a hand in the “negative” events of our life, we can never fully move pat such events without mindfully forgiving...
•Harv Eker Secrets of the Millionaire Mind
Those who aren’t involved in self-development might look at this title and shrug the book off as just another get-rich-quick fairy tale. However, Hark Eker’s Secrets of the Millionaire Mind is not only based on the author’s actual experiences, it delivers an exceedingly realistic formula for personal wealth creation.
The premise of the book is to explore the thinking habits of wealthy and successful people, and to compare this with the mindset and thinking of the poor. Eker risks offending the...
•Harv Eker: Your Wealth Blueprint
Harv Eker first coined the term “wealth blueprint” in his best-selling book Secrets of the Millionaire Mind. This is a revolutionary concept in the self-development and wealth creation world, while at the same time being based on long-standing psychological principles.
The premise of the wealth blueprint, also called the financial blueprint, is that each of us has a specific way of thinking and feeling towards money and success that is buried within our subconscious minds. These thoughts and...
•Internet Marketing: The End of the Gold Rush Part 1
If you were online around the start of this decade, i.e. the turn of the century, you probably heard a lot about the “Internet gold rush” and how “regular” people all around the world were seizing the opportunity to make their fortune through Internet marketing of various forms. If you weren’t online back then you may still have heard the term gold rush.
The general idea was that new opportunities in cyberspace were so big, and so many people were charging online to stake their claim, the only...
•It's Evolution Baby
There are those people who come to the web with a solid business plan, a large amount of investment capitol, and a precise strategy for how they are going to leverage the internet and exploit the incredible revenue potential of the cyber-age. Then there are the rest of us.
Millions of people have arrived on the www. with the notion of making their fortunes, and millions more will arrive in the next two years. These hopeful masses hail from the full spectrum of financial status, from six...
•Know The Value Of Basic Market Research
Many new Internet entrepreneurs make the mistake of skipping the market research phase when building their first venture. In fact, the research phase is the most crucial, and skipping it can result in huge losses.
Why spend the time and energy doing any of this basic research? Because the last thing you want to do is put time and money into an online business presence that nobody cares about.
In fact the worst thing you can do as an online entrepreneur is build a site or product and then go...
•Managing Your Mailing List
I subscribe to quite a few different email lists. I receive newsletters, links to ezine sites, special sales bulletins, articles on self improvement, and even regular updates on the progress of my favorite science fiction pictures. I'm a big fan of information, and thanks to electronic mail, I can receive loads of it on a daily basis.
It's great to open my inbox and find an insightful article that helps me put a current dilemma into balanced perspective. It's also pretty nice to find that...
•Niche vs. Market: An End to the Misnomer
In terms of identifying a group of consumers who buy related products and services and share a common overall interest there are markets and there are niches. Actually if this were a college text book you’d find it gets a lot more complex but you don’t even need to worry with that unless you just want to impress your friends.
A market is a broad, generally larger group of consumers that a company might target. For example video gamers represents a market of over 100 million consumers in the...
•Pay As You Go Wireless Simplified
It’s 2008 and about time the wireless phone industry grew up. Consumers of wireless service are not idiots and more people are moving away from abusive contracts.
In many cases hefty bills sent to monthly plan rate customers are not caused by overages, but simply unreasonable and steadily increasing base rates. After spending years with major wireless providers and getting the wind kicked out of them month after month by outrageous bills, many consumers are now looking into prepaid...
•Private Label Vitamins – Why Pay Top Dollar For Generic Supplements?
Today’s vitamin supplement industry is one of fierce competition between distributors and retailers. Numerous companies promise to bring consumers the best supplements money can buy, and often make claims of superior product components and exclusive raw material sources.
And yet the majority of vitamin supplement providers are buying their products wholesale from the same manufacturers.
It’s true. Major retailers like GNC and Vitamin World rely almost exclusively on private label production...
•Successful Website Promotion Is An Organized And Ongoing Process
Website promotion should be viewed as a steady, ongoing process. Most systems that promise hordes of instant visitors are gimmicks, and continual passive traffic generally occurs only after substantial groundwork has been laid.
So the ideal approach to generating adequate traffic for your Web presence is a sustained, well-balanced effort. It is ideal to set aside a specific amount of time per week, and/or a predetermined advertising budget per month, to apply toward your promotions.
Before...
•The Chakra System – Raw Power Within Your Reach
The human chakra system was discovered thousands of years ago, and has been confirmed by numerous proven studies like acupuncture, yoga, and reiki. This amazing aspect of human health represents the raw energy of the human being.
I like to think of the chakra system as the fifth level of human being. Allow me to put this into perspective:
We are all aware of the physical body, psychological awareness, and emotional mind where the mental and physical actually meet in the form of peptides. Many...
•The Value Of Associations
This past week I ran into a friend of mine who I hadn't seen in quite some time. It was good to see him again, at least for a few minutes.
Then I remembered why I stopped associating with him in the first place.
The guy has a big heart, and you can't help but love him. Unfortunately, he is also an incessant whiner.
He is always going on about how he doesn't make enough money with his job, and how things never seem to go right for him in life. No matter what you say to him there is no...
•There’s No “Trick” To A Search Engine Friendly Website
Having worked online as a Web marketer since 2005, I’ve seen just about every trick and gimmick imaginable for improving a page’s standing in the search engines. Naturally most of these suggested tactics are unethical, and therefore end up contributing to the creation of new strictures within the search algorithms.
The ironic thing is, you really don’t need any trickery to get the search engines to like you. All this black hat nonsense is just a big waste of time and it ends up causing more...
•Three Fast Steps to a Search Engine Friendly Website
Everyone wants a search engine friendly Website, but many people don’t understand how to go about getting one. The truth is it’s simple, and this article will prove it.
Nearly 80% of all transactions begin with a search engine query. Having a search engine friendly Website is an absolute must in today’s competitive marketplace. In fact author and professional blogger Dave Taylor says if your customers can’t find you in Google your business is already dead.
The truth is there are plenty of...
•Vitamins And Smoking Cessation
If you have recently quit smoking, or if you are getting ready to embark on a smoking cessation program – congratulations! You have taken the first steps to improved health and a longer, happier life.
Years of smoking can take quite a toll on your physiology and appearance. Among other things, excessive smoking causes the production of harmful free radicals in the body.
But it is possible to reverse some of this damage, and vitamins play a big part in the healing process. Antioxidants found...
•Ways to Make Money From Home: The Short Version
There are loads of different ways to make money online. To get started you just need to understand your options and find something that is a good fit for you.
This short article will cover a few of the quickest fields you can explore for making money online. Read this and then get to work finding more info about the filed you choose.
If you like the challenge of finding good products and matching them up with the right bidder, you might do well with an online auction program like Ebay. This...
•What Blogging Can Do For Your Business
There is certainly nothing new about the concept of blogging, and yet many business owners and Internet entrepreneurs don’t seem to grasp the power of this simple strategy. This is evidenced by the fact that many business websites do not include a blog.
If you run a business site, but do not currently have a blog, there is a great chance that you are leaving money on the table. Regardless of what kind of business you are in, a dynamic and interactive web log will improve customer response and...
•Your Moment Of Power Is Now
Ancient wisdom from many cultures, and cutting-edge scientific experiments performed in modern labs both point to the incredible power of observing the present moment. Tapping into this simple practice can set you free from all obstacles and empower you to manifest everything you desire.
Most people spend their time living in a past that is forever gone and a future that hasn’t even been realized yet. For some reason we seem intent on avoiding the present moment with all manner of daydreams...
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