CD and DVD Packaging: How to Reduce the Carbon Footprint of Your Media Packaging
In the past few years, going green has become very important for almost every type of business. The CD and DVD packaging industry have been no different. In fact, promoting environmentally friendly products has become a major marketing focus. So what are your options if you want to package your media and reduce your carbon footprint at the same time?
Your first option is to limit the amount of plastic in the packaging that you use for your CD or DVD. Packaging has always focussed on the use...
Direct Mail: Heres How You Increase Your Response Rate And Income By Using CDs And DVDs
Almost every business has used direct mail to send sales messages to their prospects. In every campaign, one of the main objectives is getting your prospect to open the package instead of throwing it into the bin. How can you increase the open rate and the success rate of any campaign? Use CDs or DVDs!
For the past two or three years, the consensus is that the Internet is making physical media such as CDs and DVDs obsolete. Yes, internet download speeds are increasing and yes, there has been a...
Getting Paid On Time - 7 Tips For Every Small Business
So you have completed the job. After many changes and communication breakdowns, you delivered on time and exactly to specification. Now you sit and wait to be paid. Thirty days later, youre still waiting. Sixty days later, youre almost begging. Ninety days later, you are biting off your fingernails and tearing your hair out. This has happened to every small business that offers credit to their clients. How can you get paid on time and maybe even early? Here are my top seven tips for getting...
Magazine Advertising: Are You About to Throw Your Money Away?
One of the first marketing mistakes I made was buying print ad space in about three magazines and signing up for a large number of insertions. Can I recall one sale that I achieved through those ads? Not one. I dont think that I am the first or last person to make this mistake. In general, magazine advertising does not work for a small business. Here are a few dos and donts to consider before you decide whether to jump in.
Dont decide to advertise because of your competitors You think you...
Small Business Owners: Listen to Harry Nilsson and Keep Your Business Alive
One is the loneliest number that youll ever do, Harry Nilsson wrote and he was right. If youre in business, especially if youre a small business, one of anything is a sign of trouble.
You should never have one product, one supplier, one main client or one marketing method. If you have one product, how do you think it will be before the demand for that product starts to wane? How long before a competitor finds a way to offer this product at a lower price and starts taking away your business?...
What Is Blu-Ray And Why Should You Buy It?
In February 2008, Toshiba decided to pull the plug on the HD-DVD format. This ended the format war that was predicted to last much longer. Now manufacturers have the unenviable task of educating the consumer about Blu-ray and convincing them that it is a worthwhile purchase. When DVD hit the market in 1997, it was exciting. Here was a disc the size of a CD which you didnt have to rewind like VHS, had superior video quality and could hold extras. But with that came the additional cost. DVD...
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