•Casting The Role Of An American President -- 'all Business Is Show Business!
So, I'm channel surfing in my New York City hotel room, organizing the junk I lugged from a conference to my hotel room floor, junk I'm about to pay an exorbitant surcharge to lug over the border and then throw out once I get home. No point in channel surfing,'cause there's only one thing on, presidential hopefuls strutting their stuff.
Even with the volume turned off it didn't take me long to size 'em up.
Disclaimer. I have no business writing an article about American politics. I know...
•Color Yourself In!
It's noisy out there!
And every business wants to get noticed. We're living in an "overcommunicated" society. Consumers are on information overload. That's what marketing gurus, Al Ries and Jack Trout, told us 25 years ago. And that was before the Internet and Blackberries and Podcasts. So how can you grab the attention of your audience?
Ever wonder why the telephone companies use frogs and dimes and monkeys and beavers and geckos in their ads? Why? Because you can't SEE phone service.
We...
•Don't Cut To The Chase! -- An Entrepreneur's Guide To Getting Noticed In A Noisy Marketplace!
You're walking down the street, minding your own beeswax, thinking about how you can get your own reality TV series, when, all of a sudden, out of the blue, someone starts chasing you!
What do you do?
You run! Of course you run. But, let's say he catches you by the arm. What do you do now? You struggle! You try to get away! Natural instinct, right?
Too many entrepreneurs are chasers! They chase their potential customers with cold calls, and emails and faxes. And what do their prospects do?...
•The 30 Second Business Infomercial -- An Entrepreneur's Guide To Getting Noticed In A Noisy Marketplace!
Infomercials, elevator pitches, commercials, whatever you call `em, you gotta have one, a little show, ready at all times. You never know when you're going to be called onto the stage.
My Credentials
Before I begin to spout out about business networking infomercials, (and there will be spouting out), let's briefly, review my credentials on this subject. I've watched more than my share of TV commercials, I've been in them, as an actress, both on TV and on the big screen cinema, and I've...
•The Ugly Brown Liquid--You Gotta Know What You're Selling!
Ask a shoe salesman what he's selling and he'll probably tell ya "shoes". He might be able to squeak by for a while if that's all he's selling, but if a couple of other shoe stores open up next door, the guy better find a better answer!
I read somewhere that a guy asked the Chairman of Rolex, Andre Heiniger, "So, how's the watch business?" Heiniger said "I have no idea". The guy said "What are you talkin' about? You're the chairman of Rolex." Heiniger responded: "Rolex is not in the watch...
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