First Time Small Business Owner: Three Things You Must Know Before Marketing to Your Niche
There is a tremendous excitement in the air about niche marketing. Why? It's the best way to get the most bang for your buck. And more than ever, marketing your product or service to a specific group of people is what funnels prospects to your website.
However, when you are a small business owner just starting out, niche marketing may seem counter-intuitive. After all, marketing to a larger group of people will net more sales, right?
As a small business start up consultant, getting my...
Freelancer, Consultant, or Entrepreneur: Whats the Difference?
? Remember the poor little bird in P. D. Eastman's much beloved children's book Are You My Mother? The one who hatches from his egg while his mother is out scratching around for food and can't figure out who he is? By the middle of the story, this confused hatchling is in the midst of a full-blown identity crisis, wandering around asking everyone, "Are you my mother?"
That's how it is in the business world. We bandy around the words freelancer, consultant, and entrepreneur as if they are...
From Woman with a Good Idea to Woman with a Thriving Home-Based Business
According to the Center for Women's Business Research, "There are 10.4 million women running successful businesses in the U.S. Of those 10.4 million, 85% of them are running businesses out of their home."
Women starting up a business from home run the gamut from moms wanting to work while staying at home with their children, to women jumping the corporate ship, to midlife entrepreneurs investing in their future.
Behind every woman starting up a business from home, there is a good idea just...
Grow Your Home Business: Is Virtual Office Space Right for You?
? One of the biggest obstacles keeping home-based business owners from expanding into the marketplace is the cost factor:
- Renting office space - Hiring administrative staff - Purchasing equipment
This doesn't even include the cost of expanding products and services. It's enough to make any home-based business owner shy away from expansion and, instead, stay small.
I'm here to tell you it doesn't have to be this way. Previously, you've had very few choices when it comes to expansion. Now...
No Agony of Defeat for Hillary Clinton
On June 7, 2008, Senator Hillary Clinton made history. I knew it as I watched her deliver her exit speech before 2,000 supporters at Washington's National Building Museum. She wasn't just endorsing presumptive Democratic presidential nominee Senator Barack Obama; she was leading by example.
In her speech, she exemplified how to be gracious in the face of defeat. She did not take "no" for failure. She remained ambitious, confident, and strong. There is much the entrepreneurial woman can learn...
Spiritual Entrepreneurs: Their Three Most Catastrophic Thoughts and How to Turn Them Around
I have been working with spiritual entrepreneurs for many years. And I am always amazed at just how many of them buy into the concept of poverty consciousness. By believing that they can't be both spiritual and financially prosperous, they end up hindering their spiritual growth and leaving the world without benefit of their contribution.
When it comes to creating wealth, spiritual entrepreneurs who think money and spirituality don't mix are headed for business disaster. And I'm here to tell...
Starting up a Home-Based Business: The First 10 Steps
So you've made the decision to start up a home-based business. Congratulations! Now come all the inevitable questions:
- How do I get started? - What should be my first step? - Where do I begin?
These are powerful questions every Accidental Entrepreneur asks when starting up a business for the first time. The good news is that you can save months of frustration, lots of dead ends and thousands of dollars simply by following these 10 crucial starter steps:
First 10 Steps to Starting Up a...
The U.S. Olympic Women's Gymnastics Team Inspiring Women Entrepreneurs Around the World
On August 15, 2008, much of the world cheered as Nastia Liukin and Shawn Johnson of the United States won the gold and silver medals in gymnastics at the 2008 Olympic Games. Watching their victory unfold from the unsettling start both women had at the beginning of the Games was awe-inspiring.
The drama began at the qualification round five days earlier when team-favorite Samantha Peszek, injured her foot minutes before the competition began. The team was thrown-off by Peszek's injury...
Using Online PR Distribution Services to Your Advantage
You have something fabulous to announce to the world! So, what online press release distribution service do you use?
With so many to choose from, it's hard to know where to start. If you do a search for newswire services it's easy to become overwhelmed by the possibilities. You might either give up or go overboard, spending lots of unnecessary money and duplicating your efforts.
Before you do either, first consider what you want your press release to do for you. Do you want it to be...
What Olympic Moms are Teaching Mom Entrepreneurs
One of the best things about the Olympics is that it draws a large female viewership. Fifty percent of the people watching the Olympics this year are women. No doubt, women are getting far more out of the Games than just the fun of watching a sporting event.
Because of this, advertisers are marketing directly to women by spotlighting female special interest groups. One such group is mom Olympic athletes.
While the exact number of "mommy" athletes at the Games is unknown, the U.S. team has...
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