5 Reasons Why Accessibility Is Good For SEO
1) Validation of HTML
When creating an accessible website it is essential that you use valid HTML to allow all web browsing software the best chance to correctly read and display/output your website pages.
The SEO advantage of this is that the same rules apply to search engine robots that visit and spider your website as part of the process of adding your site to their listings. If the robot is unable to correctly read the HTML then this may result in it hitting a dead end and will prevent it...
How To Link Bait
Interesting News Articles
The first step to generate links to your website is to create a useful resource that people trust and rely on. There is no easier way to do this than by providing up to date news and information targeted towards a particular industry. If people see your website as an authority within your industry (or at least a useful resource) because of the news and information you provide then you will begin to generate incoming links, not only from forums and blogs, but from...
How To Optimise Title Tags
HTML title tags () are currently the most important on-page factor when optimising your webpages for search engine results. For the majority of search engines the title tag is the first point of call to summarise the theme of a webpage and to help rank that webpage accordingly within their listings. Obviously there are many other factors that generate the overall ranking but optimising your title tags right will generally provide results for your targeted search terms.
Target Individual...
Internal Linking Website Optimisation
Linking with Search Terms Rather than 'Click Here'
It has been a common mistake since the Internet began for websites to use 'click here' or 'read more' links to take the visitor to internal webpages. Not only is this bad for accessibility, as it does not say where the link is taking the visitor, but it will also provide no benefit in the optimization of your website in the search engines. By adding search terms into the anchor text of the link you will help describe to both users and search...
Keyword Research Guide For SEO
Before you begin your websites on-page optimization and link building, it is important to first research which keywords and search phrases will attract relevant visitors. To do this there are a few tools and techniques which will help you make a decision on which keywords to target.
Keyword Research Tools
Probably the most popular keyword research tool on the Internet is the SEO Book Keyword Suggestion Tool created by Aaron Wall. This tool currently exports data from Wordtracker which...
Search Engine Optimisation On A Tight Budget
Improving your website rankings within search engine listings doesn't need to cost you an arm and a leg. With a few simple changes and a bit of extra work you can dramatically change the fortunes of your un-optimized website.
Website and On-Page Optimization
Firstly, focus on the structure of your website. Your website should allow search engine bots to easily read and index all your content. Offer sitemaps (both HTML and XML), create a structured navigation which provides a clear path from...
Search Engine Optimising For Long Tail Search Results
What are Long Tail Search Terms?
The ultimate goal when search engine optimizing a website within a competitive market is to reach position 1 in the rankings for the most relevant popular search term. Whilst nothing is impossible, sometimes this goal may be unachievable with the given resources or may be more realistic as a long term goal. This is where long tail search terms become a useful way to provide a quick return and generate traffic to your website.
Let us take a website that sells...
Unique Selling Points And Call-To-Action
When creating a website that provides a service or sells products it is essential to put a lot of thought into how to highlight the unique selling points (USP) that will make you stand out from the competition and how to clearly display your websites call-to-action (CTA), whether it be a contact button, phone number, web form or similar.
Highlight Your Unique Selling Points
What makes your website stand out from the crowd? If you are creating a business website, do you offer very competitive...
Website Optimisation Techniques
As well as link building and on-page optimisation, there are some other very important SEO factors which can help your website index and rank in search engine listings. The following techniques are grouped into the category named 'website optimisation' and should not be overlooked when preparing an SEO campaign.
Domain Age and Expiration Date
Google and other search engines include many factors within their ranking system. One of these factors is trust rank. Owning a domain that has history...
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