7 SECRETS TO WRITING A SUCCESSFUL AD
7 SECRETS TO WRITING A SUCCESSFUL AD by Shery Ma Belle ArrietaWhether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product:YOUR HEADLINE OR TITLE PROMISES SOMETHING TOYOUR CONSUMER. Yep, you gotta grab their attention at theoutset -- that is, by way of your headline. Tell me, would youbuy a product after reading this headline: "New Hair GrowthShampoo Now In The Market!" I don't know about you, butif it was...
7 WAYS YOU CAN PROFIT FROM A FREE E-MAIL WORKSHOP
7 WAYS YOU CAN PROFIT FROM A FREE E-MAIL WORKSHOP by Shery Ma Belle ArrietaTip # 1: Target Site Owners & E-zine Publishers Create your free e-mail workshop that promotes your business, products, services, or affiliate links and then offer it to site owners and e-zine publishers that complement your e-mail workshop's topic. Explain to them how your e-mail workshop can add to their site's or e-zine's perceived value. If the products you're promoting in your e-mail workshop allow you to offer...
BLOCKED, STUMPED AND STUCK: 12 PROMPTS TO GET YOU WRITING!
BLOCKED, STUMPED AND STUCK: 12 PROMPTS TO GET YOU WRITING! by Shery Ma Belle ArrietaBeginning writers often wonder how to start writing. It's theworry they get themselves into right away that mostly hindersthem from getting anything written down. Experienced writers often get stuck in the middle of their novels,stories or articles. They sometimes agonize and worry about whatto write next and that's how they are delayed.Beginning and experienced writers and the writers in between cansometimes...
Don't Fall Into the Query Letter Quandary
Don't Fall Into the Query Letter Quandary by Shery Ma Belle ArrietaHe wrote the book on how to write killer query letters. In thisinterview, author John Wood shares his knowledge based on 17 years of working as an editor. More than 30,000 query letters have landed on his desk. Wood lets us in on the things that make or break query letters, and how you, the writer, can get past the editor's desk and be published.A Query Letter That Stands Out------------------------------Because most queries...
HOLD THAT ARTICLE! (OR 5 TECHNIQUES TO EFFECTIVE RE-WRITING)
HOLD THAT ARTICLE! (OR 5 TECHNIQUES TO EFFECTIVE RE-WRITING) by Shery Ma Belle ArrietaHold it! Don't send that article! Not just yet!You may think you're through writing your article and that it'snow ready for publication. But after the writing, you're not really done.You might not know it, but you can prune down that 750-wordarticle you've just finished into one that's only 500 words or less. And guess what?I bet the short version would still be as effective as your original article, if not...
HOW ARE YOU TALKING TO ME?
HOW ARE YOU TALKING TO ME? by Shery Ma Belle ArrietaOn the Internet, we all assume double roles -- you're aseller and a buyer; I'm an e-zine publisher and a subscriber;we're web site owners and surfers. And we're all after one thing -- to get a piece of cyber pieand make money online. Millions go online every day and sometimes it's difficult tobe personal in dealing with people who we either want to sell to, subscribe to our e-zine, or just plain drag toour latest web site.In a place where...
HOW I MADE A SALE WITHOUT SELLING!
HOW I MADE A SALE WITHOUT SELLING! by Shery Ma Belle ArrietaThree weeks after I announced a free and customizable e-mailworkshop I created, I received a rather bewildered anddistressed e-mail from someone who signed up to take it.In her e-mail, she wanted to know in what way was the freee-mail workshop relevant to her business. She wanted to knowwhat good creating an e-mail workshop would do for her andher business. And I could tell from her e-mail she wasgenuinely lost and confused, and...
How to Pick a Topic for Your E-mail Workshop or E-course
How to Pick a Topic for Your E-mail Workshop or E-course by Shery Ma Belle ArrietaThe most frequently asked question I receive from people who want to create and develop their own e-mail workshops, e-courses or tutorials is how to pick the most suitable topic to develop.Julie D. Raque is a business and personal coach who runs MatrixCoaching Services (http://www.matrixcoachingservices.com) and she once asked:"...In day 1 of creating a workshop, you instruct us to pick a topic and then develop...
HOW TO TURN YOUR OLD ARTICLES INTO A PROFITABLE E-MAIL WORKSHOP!
HOW TO TURN YOUR OLD ARTICLES INTO A PROFITABLE E-MAIL WORKSHOP! by Shery Ma Belle ArrietaIf you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.You can re-use your old articles by transforming them into another form of promotional tool. And one way to re-use them is by turning them into an e-mailworkshop. By doing so, you'll be able to offer a new productthat will help you establish your credibility as a businessowner, e-zine...
I DON'T NEED NO STINKIN' DOUBLE NEGATIVES!
I DON'T NEED NO STINKIN' DOUBLE NEGATIVES! by Shery Ma Belle ArrietaA couple of years ago, a teen flick came out -- Can't Hardly Wait -- that starred Jennifer Love Hewitt and Ethan Embry. While the film was amusing, pulled all the right strings and made teeny-boppers cheer on, its title is a case of bad grammar. Yup, saying, "I can't hardly wait" is bad grammar. Why? Because it's a double negative. Consider this sentence: "I don't want no sympathy from you." Now, let's assume that the person...
SUCCESS: WEAR IT LIKE A SECOND SKIN
SUCCESS: WEAR IT LIKE A SECOND SKIN by Shery Ma Belle Arrieta10, 20 or 30 e-zine subscription requests in one day.500 unique visits to your web site last week.12 fulfilled orders in two days.8 people signed up under you in an affiliate program youadvertised in an e-zine.A $39 check this month from one of the affiliate program you joined two months ago.Your article published in an e-zine with over 5,000 readers.What do these examples have in common? The answer -- they're all the faces of...
THINGS YOU CAN WRITE ABOUT AND PUBLISH!
THINGS YOU CAN WRITE ABOUT AND PUBLISH! by Shery Ma Belle ArrietaThe stories and articles you can write about are only limited by your imagination, ingenuity and persistence. And your ability to dig deep into and write well about a potentially good story or article can make you a published writer. You can write about many things and here are a fewof them:YOUR LIFE! No two people on earth have had the exact experiences. Each of us goes through life and experience things which are unique only...
Time Management And Organization For Online Marketers
Time Management And Organization For Online Marketers
by: Shery Ma Belle Arrieta
TIME DEMON. For online marketers, time is one of their most important assets -- time spent marketing and selling their products. But often, organizing information (i.e. ad copies, sales letters and contact addresses) and managing this information eat up much of online marketer's time. Precious time that could have otherwise been spent selling products and earning money.
LOSING MONEY. Every marketer's primary...
WHY YOU'RE BETTER OFF CREATING A FREE E-MAIL WORKSHOP THAN A FREE E-BOOK
WHY YOU'RE BETTER OFF CREATING A FREE E-MAIL WORKSHOP THAN A FREE E-BOOK by Shery Ma Belle ArrietaToday, free e-books are a dime a dozen.Too many people are creating free e-books that tell you thesame thing. Worse, most of them are trying to sell yousomething or are just trying to make you click on theiraffiliate links so they can make money off you.Most free e-books contain articles you've seen dozens oftimes on other web sites or on popular article announcementlists.And unless an e-book...
Work Your Autoresponder: Opinions & Product Reviews on Autoresponse
Work Your Autoresponder: Opinions & Product Reviews on Autoresponse by Shery Ma Belle ArrietaPeople are interested to hear about someone's opinion on aproduct or service.When I scout for a web host, the first thing I look for aretestimonials from those who are already with the web host.If their testimonials include their Web site or e-mailaddress, I visit their site or e-mail them for reaffirmation.When I buy books on Amazon, I read the readers' reviewsfirst because they help me in my...
WRITE THAT FIRST DRAFT FIRST...THEN GET PUBLISHED!
WRITE THAT FIRST DRAFT FIRST...THEN GET PUBLISHED! by Shery Ma Belle ArrietaAnne Lamott wasn't so subtle about what she thought of first drafts in her book, Bird by Bird. In fact, she started off by writing, "Now, practically even better news than that of short assignments is the idea of shitty first drafts. All good writers write them. This is how they end up with good second drafts and terrific third drafts." I agree with her. First drafts are the roughest, and well, ugliest drafts. It's a...
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