• Autoresponder Courses: The Automated Marketing Tool
Autoresponder Courses: The Automated Marketing Tool by Shelley LoweryAutoresponders, also known as mailbots, automatic email and email on demand were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response. Autoresponder programs vary from software set up to run with your desktop email program and automatically answer your incoming email to a script that runs on your server. The script may run a...
•10 Marketing Tips For Success
10 Marketing Tips For Success by Shelley Lowery1. FREE... I got your attention, didn't I. Offer a free report, e-book or "how to" course. Information is the top selling product online. You can use this to your benefit by offering free information.- As a sample of your information product (teaser)- To identify a problem and promote your products or services by providing a solution- To bring traffic to your siteProviding free information is a great way to build a targeted list of contacts....
•10 Website Essentials to Increase Your Sales
10 Website Essentials to Increase Your Sales by Shelley LoweryIf you are a serious Internet Entrepreneur, your top priority must be your website. Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell. 1) You must have a professional looking website....
•35 Deadly Website Sins That will Kill Your Business!
35 Deadly Website Sins That will Kill Your Business! by Shelley LoweryAfter reviewing thousands of web sites over the past coupleof years for my Exceptional Sites Award, I have come to the conclusion that many business web sites are missing the boat. For example; I've been working on some offline promotions and was searching for a simple targeted mailing list. I searched through about twenty sites and not one of those sites were, what I would consider, professional. Theirstandard blue links...
•Accepting Payment Through Your Website
Accepting Payment Through Your Website by Shelley LoweryIf you're doing business on the Internet, accepting paymentthrough your website is an absolute must. If you're notprocessing orders online, you're losing a great deal ofmoney in lost sales. Studies have shown, you can increaseyour online sales up to 400% simply by accepting creditcards. With today's advanced technology, processing ordersonline can be as simple as pasting a code within your webpage HTML.Preparing your website to process...
•Creating Keyword Specific Doorway Pages - A Step By Step Guide
Creating Keyword Specific Doorway Pages - A Step By Step Guide by Shelley Lowery If you're doing business on the Internet then you know the importance of ranking high in the Search Engines. The competition is fierce, but it can be done. What I am about to reveal to you will increase your traffic immensely, but it must be done correctly. The goal is to create powerful doorway pages that not only rank high in the Search Engines, but are Search Engine friendly and provide some valuable content...
•Designing Your Ebook Sales Page
Designing Your Ebook Sales Page by Shelley Lowery Writing and designing a great ebook is an essential part of your success. However, it is only a small part of your overall strategy. In order to be successful, you must develop and implement a strategic plan that includes all of the following: - A great ebook - A web site specifically designed to sell - Persuasive ad copy written with passion, excitement and benefit - An easy ordering process - A powerful marketing strategy Each step will...
•Developing Your Marketing Strategy
Developing Your Marketing Strategy by Shelley LoweryDeveloping a marketing plan is an essential part of your ebook's success.You must develop and implement a strategic plan that includes bothshort-term and long-term strategies in order to succeed. Short-term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon. Short-term...
•Ebook Design (HTML)
Ebook Design (HTML) by Shelley LoweryWhen designing an HTML compiled ebook, you must create an HTML document (web page) for each page within your ebook. These pages should include all of the following:Introduction - You can create an image that compliments the theme of your ebook, add your company logo and ebook title or whatever you'd like. You should begin typing your introduction on this page explaining what your ebook is all about. Foreword - You can include information in regard to...
•Ebook Design (PDF)
Ebook Design (PDF) by Shelley Lowery Once you have decided upon the best format for your ebook, your next step will be the design process. No matter which format you choose, one of the most important factors in determining your ebook's overall success is your presentation. Your ebook should not only look professional in design, but should also be well organized and easily navigated. In addition, your ebook should include images that will enhance its appearance and compliment your...
•Ebook Formats (HTML)
Ebook Formats (HTML) by Shelley Lowery Hypertext Markup Language (HTML) formatted ebooks are simply a group of web pages compressed into one .exe file for distribution. HTML ebooks are completely interactive with the Internet and can be as simple or dynamic as you'd like. Your HTML files can contain live links, graphics, forms, JavaScript, embedded video, and more. You can easily create a dynamic presentation utilizing the latest technology.Ebooks formatted in HTML are basically designed...
•Ebook Formats (PDF)
Ebook Formats (PDF) by Shelley LoweryThe most popular ebook formats used on the Internet are the Portable Document Format, better known as PDF, and the Hypertext Markup Language, better known as HTML.Although both formats are highly popular, you must look at the entire picture prior to making your decision, as there are pros and cons associated with each format.Portable Document Format (PDF)Adobe® Portable Document Format (PDF) is a universal format that will preserve all of your original...
•Ezine, Discussion and Announcement List Etiquette
Ezine, Discussion and Announcement List Etiquette by Shelley LoweryThe information super highway; countless intertwining roads of information all merging into one massive freeway. That's the Internet. Just about any form of information you could ever want, right at your fingertips. The Internet is far more than just websites. Information is delivered via email, downloads, newsgroups and forums just to name a few. In addition, there are literally thousands of ezines, discussion groups and...
•How To Create An E-book & Drive Massive Traffic To Your Site By Giving It Away...
How To Create An E-book & Drive Massive Traffic To Your Site By Giving It Away... by Shelley LoweryE-books or Electronic books are self-contained "executable" files of HTML. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self install on your clients desktop. E-books are completely interactive with the Internet and can contain live links, graphics, forms, JavaScript,...
•Increase Your Sales with a Highly Targeted Advertising Campaign
Increase Your Sales with a Highly Targeted Advertising Campaign by Shelley LoweryIf you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results....
•Internet Marketing Strategies -- Customer Follow Up
Internet Marketing Strategies -- Customer Follow Up by Shelley LoweryFollowing up with your customer, once you've made a sale, isan important part of providing good customer service. Notonly is it an important part of developing a goodrelationship with your customer, but it will also enable youto introduce your new products.Although sending out a personal message to each of yourcustomers may not be possible, you can provide them with theillusion that your message was personally sent. By...
•Internet Marketing Strategies -- Paying For Traffic
Internet Marketing Strategies -- Paying For Traffic by Shelley LoweryIf you've been struggling with your website traffic and yoursales aren't what you had hoped, then maybe it's time tostart paying for traffic.Pay-per-click Search Engines provide an extremely effectivemeans of obtaining highly targeted traffic to your website.The concept is simple. You bid on targeted keywords for aslittle as .001 per click and receive targeted traffic toyour website. Overture http://www.overture.comThe...
•Internet Marketing Strategies -- Setting Up Your Affiliate Program
Internet Marketing Strategies -- Setting Up Your Affiliate Program by Shelley LoweryIf you're marketing your own product on the Internet, youcan dramatically increase your sales with an affiliateprogram.An Affiliate program will enable you to recruit an unlimitednumber of individuals to sell your products. The key toobtaining affiliates is to offer a nice commission for eachsale. The higher the commissions, the more affiliates you'llrecruit.There are thousands of affiliate programs on the...
•Internet Marketing Tools - FTP Basics
Internet Marketing Tools - FTP Basics by Shelley LoweryFile Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server. In order to use FTP, you'll need to download and install a software program on your computer. The most widely used FTP program is WS FTP Pro. You can find it here:http://www.wsftp.comWhen you first launch the FTP program, a startup screen will appear. This screen will enable you to add your website information and...
•Internet Marketing Tools - Zip/Unzip Basics
Internet Marketing Tools - Zip/Unzip Basics by Shelley LoweryIf you're doing business on the Internet, sooner or lateryou will encounter a Zip file. A Zip file is simply an"archive" of one or more files compressed into one file foreasy distribution.Zip files are used to compress and transport file archivesover the Internet. It is the preferred method used forelectronic file distribution, as rather than downloadingseveral different files, you can simply download one Zipfile. In addition, the...
•Is Your Domain Name A Trademark Infringement?
Is Your Domain Name A Trademark Infringement? by Shelley LoweryI recently received an email from a concerned, fellow Internetbusiness owner, asking for my opinion on an issue that could literally destroy his Internet business and the business of several other domains involved.He had received legal notice from a prominent company, stating that he needed to relinquish his use and rights to his web site domain name because it contained three letters thatinfringed upon their trademark and their...
•Mini-Sites -- Highly Targeted Sales Generators
Mini-Sites -- Highly Targeted Sales Generators by Shelley LoweryIf you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very inexpensive and easy to create.The concept is simple. Create a one or two page website that completely focuses on one specific topic. Everything within this page should have one purpose -- getting...
•Protecting and Registering Your Ebook
Protecting and Registering Your Ebook by Shelley LoweryOnce you've created your ebook, you'll want to take the necessary steps to protect your work. Although many ebook compilers will enable you to password protect your ebook, none can offer complete security. Copyrighting Your Ebook The moment you create your ebook, the US copyright laws protect you. However, if you should need to file an infringement lawsuit, you must register. Although registration is generally voluntary, it is...
•Secret Formulas for Writing Headlines That Sell
Secret Formulas for Writing Headlines That Sell by Shelley LoweryWe all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.Before writing your headline, you must first learn...
•Secrets to Building Massive Opt-in Lists
Secrets to Building Massive Opt-in Lists by Shelley LoweryAn opt-in list is the absolute most effective marketing toolavailable on the Internet. Not only do they provide you witha direct line of communication with your target market, butthey also enable you to develop a trusting relationship withyour subscribers.The key to using an opt-in list effectively is to develop alarge subscriber base. Not just a large subscriber base, buta list of targeted potential customers.Although a large opt-in...
•Setting Up an Ebook Affiliate Program
Setting Up an Ebook Affiliate Program by Shelley Lowery When you begin marketing your ebook on the Internet, you can dramatically increase your sales with an affiliate program. An affiliate program will enable you to recruit an entire sales force to market your ebook for you. The great thing about having an affiliate program is that your affiliates work for you on a commission basis. They are paid a specified percentage for each sale they make. If they don't make any sales, they won't get...
•Syndicate Your Headlines Using RSS
Syndicate Your Headlines Using RSS by Shelley LoweryRSS is quickly becoming the standard choice for delivering syndicated web content. Have you ever wondered how some of the large content sites deliver their headlines? Or, have you ever wanted to display news headlines, but didn't want to display the standard "Content Provided By..." info? Or, have you ever wanted to syndicate your own content? RSS may be the answer you've been looking for.RSS stands for Rich Site Summary. It is a XML...
•The Art of Writing Effective Web Site Sales Copy
The Art of Writing Effective Web Site Sales Copy by Shelley Lowery If you're selling a product or service on the Internet, your words are the most important factor in determining your success. High-tech web sites with fancy images won't make sales however, many Internet entrepreneurs spend much more time designing a professional looking web site than writing effective sales copy. A professional looking web site is a very important part of making sales, but without effective sales...
•Web Source Web Design Tips - Creating A Customized Marquee
Web Source Web Design Tips - Creating A Customized Marquee by Shelley LoweryThe MARQUEE tag is used to scroll text across a web pageand is only supported by Microsoft Internet Explorer.You can change the background color, width, the number of times your message will scroll and the speed that your text scrolls, by adding the following attributes within your MARQUEE tag.BGCOLOR="#CCCCCC" - background colorLOOP - Determines how many times the text will scroll. -1 is indefinite and will...
•Web Source Web Design Tips - Resizing Your Images
Web Source Web Design Tips - Resizing Your Images by Shelley LoweryThe IMAGE tag is used to display images on your web page.You can resize your image within your HTML by changingthe HEIGHT and WIDTH values. To retain your images originalcharacteristics, make sure you adjust the height and thewidth equally. In other words, if your original graphic dimensions are height 50 and width 100, to reduce yourimage to one half the size, you would change the heightto 25 and the width to 50. This...
•Writing A Successful Ebook
Writing A Successful Ebook by Shelley LoweryWith today's advanced technology, it has never been any easier for anyone to self-publish their own ebook. What's more, you can create and market your own ebook (electronic book) for an unbelievably low price. Once you purchase an ebook compiler and create your ebook, you'll automatically have an entire stock of inventory on hand continuously. In addition, when you begin selling your ebook, you'll pocket nearly 100% of your profits for each...
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