A Search Engine Optimizer's New Year's Resolutions
A Search Engine Optimizer's New Year's Resolutions by Shawn Campbell With the ringing in of the New Year, I resolve to become a better search engine optimizer (SEO). Below is a list of resolutions that I have made in order to make my clients' web sites the absolute best on the web. I will not use flash as text. Even though many search engines can now read some of the text embedded in flash, flash sites do not perform as well in search engine results as non-flash sites. Flash should...
King + Queen = Royal Success
King + Queen = Royal Success
by: Shawn Campbell
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does
And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Quite simply, I am going to give you the key to unlocking...
Linking is Queen
Linking is Queen
by: Shawn Campbell
If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site. Today's search engines look very carefully and critically at who is linking to you, and what it is that they are saying about you. A link from a leader in your industry carries a lot of weight and means that your site is...
Motivational Art Prints
There is no reason why your home office should only be characterized by books, papers and gadgets. Taking the time to personalize your work space can have immense benefits for your state of mind. In particular, surrounding yourself with motivational art can fuel productivity and inspire you to achieve more. Decorating your home office walls with the beauty of art may transform your mood, and printed words of inspiration may transform your business!
You may not be aware of it, but there is an...
The Road to Better Results
The Road to Better Results
by: Shawn Campbell
A lot has changed in the way sites are optimized for search engines since last year. For one thing, Google is not the only search engine worth looking into anymore; Yahoo has definitely managed to take away some of Googles oomph over the past twelve months. Another important change is that the intelligence of the search engine spiders and algorithms has increased dramatically. So without further ado, I will present you with a standard search...
What is Site Match?
What is Site Match?
by: Shawn Campbell
While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably don't know is what this program is really all about. Site Match is a program created to get your site into the Yahoo database (formerly the Inktomi database) and it can be expensive. It is based on a yearly fee and an additional cost for every click you get from a Yahoo based search engine.
Demystifying the...
Yahoo's Back!
Yahoo's Back!
by: Shawn Campbell
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability;...
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