•5 Easy Ways to Market Client Reviews
Your law firm's best marketing tool is your client base. "Reality-based" marketing is taking the lead over campaigns that once dedicated millions to hiring paid celebrities to promote your services. Why? Clients are "real" people who can tell "real" stories about how your business helped them, inspired them or offers the most desirable services.
Adopt a system for ongoing interviews with past and present clients that will help you shape your marketing message, personalize it and win your firm...
•Law Firm Marketing — How to Create a Publicity Platform
Law Firm Marketing How to Create a Publicity Platform Creating a publicity platform does not have to mean hiring a high-priced public relations firm or new in-house staff to help get the word out about your law firm.
But it is an essential part of marketing the value of your firm and its services that involves a step-by-step comprehensive plan to build a platform for publicity that will promote your firm's services and achievements year after year. Here's how:
Seven Steps to Create a...
•Negative or Unproductive Co-Workers Have Nothing To Do With You
Don't let negative or unproductive co-workers hold you back from achieving your workplace and career success.
Ceridian LifeWorks, a provider of employee assistance programs, recently reported dozens of examples of co-workers who spread tension among other staff members, increasing workplace stress.
Negative co-workers can abandon their workloads to you, right before an important deadline. Their hostility can wreck the personality of a workplace and negatively impact your productivity.
Bad...
•Online Video Marketing, How-To Style
Smart companies with an online presence already know that providing consumers and clients useful information, whether it directly relates to their products or services or not, is what captures attention. This is the key to internet marketing.
E-newsletters have become more generalized in the scope of their information and often include how-to information. For example consumers can learn how to look for the right lawyer (from a law firm), how to stave off stress (from a productivity...
•Price-Packaging Strategies
The first instinct in a recession is to slash prices to keep customers coming, but that's no remedy if it threatens to destroy your bottom line. Instead of thinking discounts, consider "price packaging" strategies that will show consumers you offer the best value.
The marketplace can't tell you what to do. The signals definitely are mixed when it comes to how the marketplace sets prices. Discounters are doing well, and so are those who offer highest-priced goods and services.
First-quarter...
•Recessionary Incentives
Offering incentives is a powerful tool to survive a recession by keeping existing customers with you. Plus, incentives will allow you to reach new clients who will grow your business even in a down-economic cycle.
What businesses, especially small businesses, want to avoid is discounting the cost of their products or services to the point that it hurts the bottom line.
However, if your incentives are designed to attract customers to your business because they want what you have to offer,...
•Six Ways to De-Stress & Boost Your Happiness Curve
Researchers in the United States and Western Europe have discovered a "Happiness U-Curve," in which the happiness we enjoy in the early and later decades of our life plummets (to the bottom of the curve) in our mid-40s. But we don't have to suffer through this statistical low point if we take control of our time, stress levels and life/work balance.
Analyzing data on two million people in 80 countries, economists at the University of Warwick in England and Dartmouth College in the United...
•Your Knee-Jerk Reaction Can Cause Stress
Don't live your life in De-Stress Default. "De-Stress Default" is our normal, knee-jerk reaction when things go wrong. When a child spills milk, our knee-jerk reaction is to become angry. When the boss yells at us, our knee-jerk reaction is to respond negatively or think negatively. When something stressful happens, we tend to become more stressed. Stress is contagious.
With our already hectic lifestyles, there are simple ways to avoid the de-stress default trap. We don't have to allow our...
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