•3 Money-Making Reasons to Display Your Newsletter on Your Website
3 Money-Making Reasons to Display Your Newsletter on Your Website
by: Roger C. Parker
Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they’re unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each month.
- Growing your opt-in email list is one of your most important goals. Your success depends on...
•4 Questions to Answer Before Contacting a Book Agent
4 Questions to Answer Before Contacting a Book Agent
by: Roger C. Parker
Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts.
But, before approaching an agent to represent you, you should finalize the presentation of your book.
Agents don’t have time to waste dealing with publishing ‘wannabees’ who don’t have, and may never have, a concrete project to represent. To busy agents, dreams don’t make...
•5 Ways to Educate Your Prospects for More Sales
5 Ways to Educate Your Prospects for More Sales
by: Roger C. Parker
5 Ways to Educate Your Prospects for More Sales
It’s impossible to sell a product or service without demand – no matter how low the price or how big the discount.
Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and how to best use it after they buy.
Education-Based Marketing creates a ‘halo’ surrounding everything you...
•5 Ways to Mine Gold From Your Testimonials
5 Ways to Mine Gold From Your Testimonials
by: Roger C. Parker
One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate these powerful marketing weapons into additional sales.
Testimonials work because customer comments are more credible than your words. When you say something about your business, your words are viewed as claims. But when your customer...
•7 Ways to Become an Obvious Expert in Your Field
7 Ways to Become an Obvious Expert in Your Field
by: Roger C. Parker
Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a...
•7 Ways to Use Website Audio in Your Marketing Arsenal
7 Ways to Use Website Audio in Your Marketing Arsenal
by: Roger C. Parker
Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.
In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors.
Audio’s power comes from its ability to...
•Convert Your Newsletters into Immediate Cash
Convert Your Newsletters into Immediate Cash
by: Roger C. Parker
Use your newsletters to keep in touch, educate your market, and trigger instant sales.
One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue can also generate immediate sales!
Simply combine the educational content of your newsletter with a monthly promotion described in the covering e-mail or on the page of your...
•Covering All The Bases: How to Make Sure Your Newsletters Get Opened and Read
Covering All The Bases: How to Make Sure Your Newsletters Get Opened and Read
by: Roger C. Parker
It’s not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and read! Covering letters provide reasons for recipients to open, download and read your newsletter each month.
Covering letters are ‘advertisements’ for each issue of your newsletter. In today’s time-starved...
•How to Avoid the 11 Biggest Mistakes of First Time Authors
How to Avoid the 11 Biggest Mistakes of First Time Authors
by: Roger C. Parker
“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But writing a book can also be tremendously frustrating and unrewarding.
Following are the 11 biggest reasons most first-time authors fail to receive the rewards they are due.
1. Unrealistic expectations. Don’t expect to get rich off your book, even if it’s a success by publishing standards. The vast majority of books...
•How to Convert Telephone Calls into Powerful Presentations
How to Convert Telephone Calls into Powerful Presentations
by: Roger C. Parker
You can multiply your ability to persuade by 400%, whether your audience is 1 or 100. Web-based presentations add a visual element to teleconferences. Instead of just talking to prospects, you can simultaneously show them and tell them. According to a Wharton Business School study, this dual mode communication makes your message up to four times more effective than using just your voice.
Present from your...
•How to Use Humor to Increase Sales
How to Use Humor to Increase Sales
by: Roger C. Parker
Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools.
Humor puts your readers at ease. Readers appreciate a touch of humor in an otherwise overly serious world.
Humor operates on an emotional level, driving home your message in a far more memorable way than words alone. Humor makes sensitive topics more...
•Permission Marketing With Tip Sheets
Permission Marketing With Tip Sheets by Roger C. ParkerPermission Marketing with Tip SheetsUse tip sheets to encourage clients and prospects to sign up for your e-mail Newsletter. Permission Marketing, a marketing concept popularized by Seth Godin, is based on obtaining your client’s, prospect’s, and web site visitor’s permission to communicate with them via e-mail.Often, the hardest part of a Permission Marketing program is developing an incentive to persuade clients, prospects, and web...
•Proofreading for Profits
Proofreading for Profits by Roger C. ParkerProofreading for profitsHow to avoid mistakes that undermine your credibility You’re probably already familiar with the spell checker built into your software. Some work automatically as you type, others only run when you activate them. Spell checking is just the start of your proofreading tasks. Don’t let simple grammatical errors, or text omissions, sabotage your message. Here are some things to check for that go beyond the capabilities of your...
•Save Time and Boost Profits with Free Content
Save Time and Boost Profits with Free Content
by: Roger C. Parker
Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.
Public domain refers to information free from copyright protection. The two most important sources of public domain content are:
1. Books with expired copyrights. Copyright protection for many books written early during the...
•Send Postcards To Save Money and Cut Through E-mail Clutter
Send Postcards To Save Money and Cut Through E-mail Clutter by Roger C. ParkerUse your computer to send personalized color postcards in quantities of 1 to 1,000. Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect’s morning mail!Postal mail is growing in importance as the volume of e-mail steadily increases. A four-color postcard in the morning mail will attract far more...
•Seven Easy Steps to Boost Your Professional Image With Adobe
Seven Easy Steps to Boost Your Professional Image With Adobe
by: Roger C. Parker
Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today’s most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free.
Unfortunately, however, few take full advantage of Acrobat’s capabilities. As a result, their documents are not as effective as they could be.
Here are seven easy ways to...
•Six Steps to Creating Online Presentations for Telephone Selling
Six Steps to Creating Online Presentations for Telephone Selling
by: Roger C. Parker
How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them.
Clients and prospects are visually oriented. They process and retain 75% of the information they see, compared to about 15% of the information they hear.
There...
•The 10 Commandments of Guerrilla Marketing Design
The 10 Commandments of Guerrilla Marketing Design
by: Roger C. Parker
Guerrilla Marketing Design is more an attitude than a system of do’s and don’ts. It’s an attitude that emphasizes the efficient and memorable delivery of information.
-First Commandment: Purposeful
Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Guerrillas avoid unnecessary decoration. Every mark on the page must serve a purpose....
•The 12 Most Common Newsletter Design Mistakes
The 12 Most Common Newsletter Design Mistakes
by: Roger C. Parker
Your newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership – no matter how good the ideas contained inside.
Before they begin to read your newsletter, your clients and prospects will be judging the value of your ideas by your newsletter’s design. Effective design pre-sells your...
•The 8 Biggest Newsletter Marketing Mistakes
The 8 Biggest Newsletter Marketing Mistakes
by: Roger C. Parker
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services.
However, for many, newsletter marketing has been more a source of frustration than sales. This is due to eight closely inter-related newsletter-marketing mistakes. By examining what hasn’t worked in the past, we can come up with a...
•Writing a Book’s Marketing Plan for Maximum Profit
Writing a Book’s Marketing Plan for Maximum Profit
by: Roger C. Parker
Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!
What happens after your book is published has a great deal to do with whether you become published and profitable… or just published.
A book proposal is a direct-marketing document intended to persuade publishers to edit, print and distribute your book. It’s a sales piece intended to communicate the...
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