Direct Email Marketing Made Easy
Forget direct email marketing for a second, and tell me if this has ever happened to you. You go outside and open your mailbox. You get the usual: bills, bank statements, maybe a phoney million-dollar offer. But then, in the middle of it all, you see an envelope from your favourite restaurant. Thanks for being a loyal customer, it says. Next time you come by, let us treat you to a free dessert.
Now Im not exactly the coupon-clipping kind of guy, but when I run into an offer thats so...
Diversify Your Traffic Web Directories & Niche Sites
Dont put all your eggs in one basket. Its the age old saying that encourages you to mitigate your risk by spreading yourself out instead of relying on one thing only. Ask any stock broker and theyll tell you putting all your money in one company is very risky and is rarely the right move. When you only rely on one source, if something bad should happen you have nothing else to fall back on. At the end of the day, most people would agree this is basic common sense.
Enter the Google era,...
How To Harness The Power Of Web Directories: The Missing Link In Your SEO Strategy
So you want exposure on the Internet? Of course you do. You want to drive people to your site, because thats the only way your online business can succeed. And the more eyes you can get to your page, the better off you are. Its common sense.
Youve probably already thought of Google, and rightfully so. Its the top search engine, so you want to make sure youre a part of it. You may have also done some search engine optimization, and tweaked your site in certain ways so that Google will...
How To Hire Like The Fortune 500's: A Guide For Small Businesses
A recent iLogos Research study revealed 94% of Fortune 500 companies now hire employees online, a stark contrast from 1998, when only 29% of them were doing the same. If you own or manage a small business, that means the vast majority of your fiercest competitors are now spending less time and less effort on recruitment. And that leaves them with more time to, simply put, get a leg up on you.
Sure, it sounds like a threat. But isnt lack of technology an inevitable drawback for most small...
How To Use Web Directories To Boost Traffic To Your Site
You just got your website online. Everything is setup and you're ready to go. Excitement is high and the time has come to open your virtual doors to the millions and millions of Internet users around the globe. You put out the cyber welcome mat and declare your site ready for action. But, instead of sitting and watching the users trample over one another to get to your site, you see little to no traffic.
Don't worry! This is something every webmaster goes through and is to be expected. (Well,...
Permission Email Marketing Tips For Offline Small Business Owners
Unless your small business is situated under a rock, you've probably heard something about email marketing by now, and you may have even wondered if it's time for your small business to get into it.
In its simplest terms, email marketing means communicating with consumers through email. But there's a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, "Yes, I'd love to hear from...
The 5 Cardinal Sins Of Email Marketing
One of the most frequent questions my customers ask me is "What should I do to make sure my email marketing campaign is a success?" My answer is always different, depending on the client's industry, campaign goal, and many other factors. But in today's e-marketing landscape, there are a few pointers that stand true for any client, a few things that can really make or break an email campaign.
You could overlook these, and you'll still have an email campaign. But if you're stuck wondering why...
Top 5 Tips For Effective Email Marketing
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail....
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