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•Coaching Keys To Bringing Out The Best In Others
The most common obstacle to building and projecting your authority in coaching others is the idea that coaching is about talking, that somehow talking takes priority over listening to understand. Iunderstand how this happens. In fast paced environments, it’s a natural tendency to put the pedal to the metal, to try harder, move faster, do more. The problem is that you wind up talking at your people instead of with them and to them. And the obstacle this lack of understanding creates is that...

•Do Opposites Attract?
? I'm no fan of the so-called 'Law of Attraction promoted in the heavily hyped self fulfilling marketing vehicle that is 'The Secret.' But if like doesn't attract like when it comes to genies delivering bicycles, do opposites attract instead? No, not when it comes to people, at least according to some research I've seen. But then, it depends on what you mean by opposite. Back in 2005, Psychologist Eva C. Klohnen, Ph.D., along with graduate student Shanhong Luo, M.A., of the University of...

•Is Persuasion Bad For Society?
? The question before us: Is persuasion bad for society? It's an important question, because our world is witnessing an unprecedented onslaught of persuasive communication at every turn. Much of it is the creation of professional propagandists and marketing geniuses whose ethic is play for pay, and whose only boundary is 'whatever the market will bear.' Some months ago, I read an article titled “Art and Propaganda” in the online edition of The Nation, and found it to be insightful,...

•Leveraging the Power of Persuasion In Motivating Your Team
Persuasion is the deliberate attempt to influence another person’s map of reality in order to get a change in their thoughts and actions. So how can you leverage the power of persuasion to increase the motivation and performance of your people? Give them your attention, listen well and learn about what motivates them. You can do this by using any motivational model that appeals to you. You can use the Kirschner Motivational Model or McClelland’s Model or even Maslow’s Heirarchy of Needs to...

•On The Morality of Persuasive Communication
What is the moral basis of persuasive communication? To understand this, consider the writing of David Weinberger, an innovative thinker, former internet consultant to the Howard Dean campaign, and currently a Fellow at the prestigious Harvard Berkman Center for Internet & Society, when discussing the morality of the Internet and its myriad links. He offers three fundamental cognitions that give rise to the possibility of morality: That our actions have consequences in the lives of...

•That's Funny! The Use of Humor In Persuasion Part One
I am about to tell you why humor is such a great tool in the art of persuasion, and I'm laughing about it! Why? It just seems so obvious. After all, humor speaks in universal truths about human existence, and invites people to laugh at themselves and even laugh with others at themselves. Or laugh at others in blissful ignorance that the joke is really about themselves. Everyone loves quotes. And all speakers use them. What is so funny about quotes? How about quoting myself? Because, as I...

•That's Funny! The Use of Humor In Persuasion Part Three
Pain is funny. Comedians understand that pain, whether physical or emotional, is what's so funny about humor. Not all pain. Just the kind you survive. And pain is funnier when it is happening to someone else. Not so much when it happens to you. Except, that is, for the people who watch it happening to you. They may be quite amused. They're thinking that it's better you than them. They are laughing at your expense. Nice of you to give them such a treat. Which gives us a new twist on an old...

•That's Funny! The Use of Humor In Persuasion Part Two
So just how do we use our wits to keep our wits about us? How do we use humor in our communications in order to foster goodwill, camaraderie and common ground? How do we persuade with humor? For starters, be non-verbal! No, no, I don't mean don't say anything! Although there are people who, without saying a word, can make people laugh, and even change people's minds, because they're funny to watch. Just as there are people who provoke laughter in others by acting funny, looking funny, and...

•Why The Customer is Always Right' is Right, Even When It's Wrong
You are, no doubt, familiar with the saying, ‘The customer is always right!’ Well, there are all kinds of reasons to believe that ‘the customer is always right’ is wrong. And I have to agree with people who say that it’s wrong. But here’s the rub. If your interest is bringing about positive change between employees and customers, it’s still right! Let me explain. In 1909, American business man Gordon Selfridge opened his Selfridge Department Store in London with the idea that shopping...

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