•6 Blogging Myths That Are Holding You Back
By the hammer of Thor there's a lot of blogging myths out there; myths that keep you from generating more online leads and building lasting relationships with clients.
The problem with these myths is that if they're not challenged they turn into conventional wisdom. If you've been looking to drive more traffic to your Web site and improve communications with customers, you owe it to yourself to give a business blog a try.
Below are some of the hurdles--exaggerated or imagined--I've heard...
•Lead Generation Online: How To Generate Leads From Your Web Site Visitors
One thing your site visitors enjoy is their anonymity. They can learn about your company, find directions to your office, get prices on your products, view examples of your work, all without sharing one iota of personal information! Great for them, lousy for you.
Many of your visitors will gather information and move on...never to think about you again. This is a missed opportunity! You may have the perfect solution to their need...if not now, later. How, then, to keep the lines of...
•Your 2006 Web Marketing Plan
With the New Year right around the corner, we often resolve to improve our behavior, health, or personal relationships. Let me tell you, you're wasting your time. I'm OK, you're OK. It's our Web marketing that's a mess.
We've got out-of-shape Web sites, directionless Web marketing, and we're lost at the search engines. It's time to stop worrying about self-improvement and start worrying about Web marketing-improvement!
While every business has different goals and needs, please consider...
•Your 2008 Web Marketing Plan
Below you'll find twelve ideas to drive qualified leads to your Web site over the next year. Even if you don't follow this exact order, it might make sense to start with January and February's tasks because they lay the foundation for the rest of the year.
January: Set Up Google Analytics. The reason why this is first on your month-by-month plan is because you should have a benchmark to compare to your year-end results. The reason I suggest Google Analytics over any other traffic report...
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