Comparing Paid Placement Programs
Comparing Paid Placement Programs by Ric ShrevesIf youve ever struggled to get your website to appear on page one of the search engine results, then you know the effort can be expensive and time consuming. Pay for performance programs are a way for you to make an end run on the search engine placement game. If you are willing pay a fee every time someone clicks on the link to your site, then you can push your sites listing right up to the top of page one. This week well compare the two...
Online Advertising Primer
Online Advertising Primer by Ric ShrevesI sat down with a client recently and went through the steps involved in setting up an online advertising campaign. The first meeting was a bit slow as we spent the entire time going over the terminology associated with online ad campaigns. Heres a sampling of what we had to cover before we could begin to work on the terms of the deal.What types of ads are there? Everyone has heard of banners, and often that term is used for any online ad, but theres...
Selecting a Content Management System
Selecting a Content Management System by Ric Shreves There's recently been a lot of discussion and considerable interest in content management systems. Buyers are starting to ask for these solutions from vendors with greater regularity and the buyers are clearly better informed than in the past. Still the issue that comes up again and again is, how do you know which content management system (CMS) is right for you?Begin with a needs analysis. Define your business goals, prioritise them, and...
The Basics of Hosting
The Basics of Hosting by Ric ShrevesAt its most basic, getting an Internet project up and running requires two essentials: access to hardware and access to the Internet. Hardware and bandwidth are a major consideration in light of both the potential expense and the issue of quality of service. This is one of those areas where you can pay as much or as little as you like. There is a correlation between what you pay and the quality you get, but there are plenty of good deals to be found in the...
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