10 Ways To Start An Internet Salesletter
10 Ways To Start An Internet Salesletter by Ray L. EdwardsThe first sentence of an internet salesletter is like ahook. It must grab the reader's attention and lead theminto reading the entire letter.According to copywriter Joseph Sugarman, the purpose of thefirst sentence of a salesletter is to get the reader toread the next sentence. And the second sentence? To getthe reader to read the third sentence. This becomes evenmore crucial on the internet than in print, since attentionspans are...
Attention Deficit Sales Letter Disorder
For any marketer, attention is a precious commodity. With consumers bombarded with thousands of advertising messages each day the question of how to make your message stand out of the crowd becomes even more critical.
Any successful sales letter must accomplish two things:
1. It must sell the prospect on reading the sales message all the way through
2. It must lead the prospect to the most desired action, whether its to make a purchase or subscribe to your newsletter.
If the copywriter...
How To Get Immediate Response to Your Sales Pitch
How To Get Immediate Response to Your Sales Pitch by Ray L. EdwardsHow To Get Immediate Response to Your Sales PitchSimply because your prospects are convinced that your product isthe best thing since slice bread, doesn't mean that they'll buyright away.In fact, most people will want to think about it for a littlewhile. There is that little voice in all of us that resistsbeing sold. We think that if we caved in to that salesman thenwe aren't really strong. We feel almost like a sucker to...
Marketing Lessons From The Apocalypse
In the last book of the Bible called Revelation or the Apocalypse, the writer John is given seven letters to be delivered to seven different churches. They all contain commendations, rebuke and a promise to those who take action based on the advice given.
The last of these letters addressed to the Laodicean congregation is quite harsh and contain no commendations. This lack of compliments sets it apart from all the other letters. Whats so different about this group of people? Why is God...
Sell More By Showing Consequences
Sell More By Showing Consequences
by: Ray L. Edwards
It's a well established fact that customers buy solutions to their problems or what they perceive will add value to their lives. The marketer must therefore go beyond the usual feature listing for their product or service to show what will be the final consequences to the customer.
For example, knowing that buyers would rather not suffer loss than gain more you must show what will happen if the customer refuses to buy your product. It's...
Value Added Copywriting
I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and theyll quickly respond with only words of acclamation. Follow that questions with a request for what the sermon was about and youre met with only blank stares.
They knew that the sermon was great but cannot recall what...
Words To Avoid Using In Copywriting And Advertising
I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.
Today, with the advent of email and other cheap sources of communication you dont have to be that paranoid about your message-except you are writing an advertisement. When writing a classified ad for example, every word must count in the small space allowed and so word choice becomes...
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