•Your Internet Presence: Keep it Updated For Optimum Internet Marketing
Your overall internet presence is very important for driving traffic to your website in order to achieve your internet marketing objectives. Yet, as you increase your presence on social media platforms, article directories, HubPages, Squidoo, YouTube, etc. you may be sending out mixed signals if your profile on all these different locations isn’t consistent with your website positioning -- your brand.
In order to make sure that your internet presence is consistent across all of cyberspace,...
•How to Have a Book Website That Effectively Sells Your Book
If you’re a book author, you want to make it as easy as possible for people to say yes to you:
• Yes to being interested in you
• Yes to being interested in reading your book
• Yes to buying your book
To do this you must have a website (people buy books online) and you must have a website that makes it easy for potential book buyers/readers to know what your book is about and what you are about.
Here are six errors that get in the way of people saying yes to you:
1. You don’t have a...
•How to Write Social Media Book Author Profile Pages to Attract Potential Readers
If you are a book author who wants potential readers to find you on the internet, you want to be as visible as possible in places that those readers might be. And in almost every social media place that you sign up for – such as Twitter, Facebook and LinkedIn – you are given the opportunity to write a profile about yourself.
What should these profiles say to effectively attract potential readers?
Twitter Has Only 160 Characters for Your Bio Info
Let’s start with Twitter with 160 characters...
•How to Do Good Deeds to Get Online Exposure For Your Book
Effective branding of yourself or your book online takes repeated exposure to your target audiences. And continually tweeting “Buy my book” on Twitter or writing this same thing for your Facebook updates is not an effective way to build a relationship with people who might then buy your book. If anything, constantly “pushing” your book can turn people off.
How do you get repeated online positive exposure without blatant advertising? You use your non-fiction or fiction book in the service of a...
•How to Optimize Your Book Presence on Amazon Once You’ve Maximized Your Profile
If you’ve optimized your Amazon profile, including choosing an Amazon signature that appears every time you post a book review on Amazon, you’re ready to move to the second stage of optimizing yourself and your book on Amazon. And this second stage starts with your book’s page on Amazon.
Your Book’s Amazon Page
First, check that your name is spelled correctly and the product info is correct. If your co-author was left off or there are other errors, scroll down the page to “update book info”...
•How to Effectively Use Twitter: Transparency, Engaging Conversation and Sharing Information
Twitter is a microblogging platform of 140 characters that is deceptively simple. People who do not understand how to correctly use Twitter run the risk of getting the reputation of a spammer – something you definitely don’t want.
The three main keys to an effective Twitter strategy are transparency, engaging conversation, and sharing information. If you do all these three, you will be in a great position for people to know, like, and trust you. And people buy from people they trust.
Before...
•How to Optimize Your Amazon Profile to Market Your Book
Having your book on Amazon is a very exciting prospect. You can tell all your friends “you can buy my book on Amazon.” But what about all the people who don’t know you and who are on Amazon looking for books to buy?
Published and self-published authors can optimize their exposure on Amazon thanks to many author-friendly features. And if you don’t know about these opportunities, you’re wasting free book marketing resources.
In this article we’ll be looking at optimizing your profile on Amazon....
•How to Write Blog Posts When You Are Blogging to Market a Novel
Publishing a non-fiction book will usually make it easy for you to write a blog dedicated to your book. The non-fiction subject of your book and related topics can provide ample blogging material.
For example, if you wrote a book on cooking low-fat diets, you could post one low-fat recipe a day along with insider tips to ensure the recipe turns out well. Or if you wrote a book on new social media platforms, you could write each post about one new social media platform and probably never run...
•How to Get Free Targeted and Sincere Reviews For Your Book
Getting free targeted and sincere reviews for your book requires research, commitment and follow through.
I'm going to share with you the mistakes I made and the things I did right about getting book reviews for my novel MRS. LIEUTENANT.
First the mistakes:
I waited until the book was published instead of sending out the manuscript or the first page galleys from my print-on-demand publisher BookSurge.
I used pay-for-review services whose reviewers were not committed to the subject of my...
•Marketing Your Book: 5 Tips For Choosing the Domain Name For Your Website or Blog
As part of an overall marketing plan, having your own website or blog on which to market your book is a very good idea. You’ll have a place to send fans and potential fans where they can get the in-depth information that you’d like them to have about your book.
Before you can set up that website or blog, you have to purchase a domain name (such as www.queensofbookmarketing.com). And choosing the domain name for your website or blog on which to market your book may seem an easy thing to do....
•6 Tips For Creating Book Club Discussion Questions For Your Book and Other Book Marketing Tips
Book marketing is an activity that most book authors undertake to promote their books.
If you’re a book author, you may have a website where you have downloads of your first chapter or chapters. But have you also made available discussion questions for book clubs to use?
Book groups can be a good target market for your book, especially if it’s fiction. But given how busy people are, it’s helpful for readers to know that if they suggest a book to their reading group they won’t have to struggle...
•9 Tips For How to Market Your Book on a Limited Budget
There are thousands of ways to market your book. And after months of marketing my book MRS. LIEUTENANT: A SHARON GOLD NOVEL, I’ve come up with a list of what I’ve found to be the most effective and important tips for getting the word out on a limited budget about your book.
Tip #1 – Get a website:
Have a website ready to go the moment your book is out. And then connect your website directly to your book’s page on Amazon (and other sites too). (For example, see www.mrslieutenant.com.)
Tip #2...
•High School Students: Feeling Overwhelmed is Not Unusual
Only a few weeks into the school year, a 9th grader at a very academic private high school is feeling overwhelmed. This is not an unusual feeling for high-achieving students because the pressure today to do well and “beat the competition” is intense.
Yet the FLIPPING BURGERS philosophy is somewhat different than the “get the highest grades and highest test scores” philosophy for getting into top colleges.
The FLIPPING BURGERS philosophy says that you should follow your passion in high school....
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