•Appeal To Virtue
Appeal To Virtue by Phillip A. RossAppeal To VirtuePopularity and ResponsibilityJust about everyone knows that something is very wrong with the world in which we live. Problems are compounding everywhere. While we may be tempted to look for someone to blame, that effort, at best, will do nothing to alleviate the problems and, more likely, will only contribute anger and frustration to the mix. Blaming is not constructive. A better approach is to take personal responsibility for the situation,...
•Branding
Branding by Phillip A. RossBrandingOften the more a thing is discussed the less it is understood. Words have a point of diminishing return. That point is crossed when the effort to be clear and precise counts every tree standing, but misses the proverbial forest. Such is the case with branding. Because the idea of branding is all the rage, people are tempted to think that it is a new idea. It is not. It’s roots reach back into history.The Old WestLet’s go back to the Old West where brands...
•Christian Marketing
Christian Marketing by Phillip A. RossChristian Marketing"Remember, everything we do gets hijacked by marketing." That was the warning Sun Microsystems Inc. Chief Researcher John Gage had for developers working on emerging grid computing standards at the Global Grid Forum in Seattle in June, 2003. His comment reflects a general truth about what might be called marketing creep, the tendency toward the domination of marketing as the ultimate concern of every organization, including the...
•Faulty Sales Technique
Faulty Sales Technique by Phillip A. RossFaulty Sales TechniqueSalespeople are both a blessing and a bane to every industry. You can't live with them, and you can't live without them.“How are you tonight, Mr. Smith?”“Fine.”“Glad to hear it! Mr. Smith, my name is Phil, and I'm calling…” Click.Salespeople are always people people. People have to love people to do sales because the life of a sales person is filled with people. Most sales people are natural people people before they enter the...
•Got It Right?
Got It Right? by Phillip A. RossGot It Right?Spam was not invented on the Internet.The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it, and it’s VERY LOUD and in-your-face. TV’s not much different. Then there’s junk mail. Very few people even read it. In an effort to get our attention, advertisers are using the two tools that seem to work best—loud and obnoxious.Hey,...
•More Than Money
More Than Money by Phillip A. RossMore Than MoneyTime changes things.So, to understand a thing, it is often helpful to go back to see what the thing was originally supposed to be. Understanding economics is no exception.The word economy can be traced back to the Greek word oikonomos, which means one who manages a household. From oikonomos was derived oikonomia, which had not only the sense of management of a household or family, but also senses such as thrift, direction, administration,...
•Outside The Box
Outside The Box by Phillip A. RossOutside The BoxThinking "outside the box" or as it is sometimes called, "coloring outside the lines" is a popular idea in the business world today. People and organizations are told to think outside the box or color outside the lines as a way to stimulate creativity when they need to solve problems like streamlining production, establishing a new product, or developing a new process. And it's true that creativity and innovation often arise from unexpected...
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