Do You Obey The 5 Commandments Of Customer Communication?
Every time you interact with your customers or prospects, is a chance to enhance the image of your company, and thus be more profitable. In a world, where technology seems to be driving business process, it is vital that you start with the basics. This article describes the 5 core principles behind customer interaction. Make it easy for customers and prospects to contact you, using whatever method suits THEM.
Whether you are a one person band, or a company with 5,000 employees, it is vital...
Even You Could Sell Snow To The Eskimos!
We all know that Eskimos primarily use snow to build houses. How then could you sell them more of something, which is abundant and free? But what if you had a type of snow that did not melt in the summer, yet still had the insulation properties of snow in the winter. Do you think you could sell that to the Eskimos?
This is a great proposition; we can actually solve three problems at once. The first problem being that their houses melt in the summer. This means that they need different forms...
Fishing For Leads - The 5 Steps
If you have a new experience everyday, you will lead a fulfilling life.
I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business.
We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next years profitable catch.
The first thing that I noticed when I got onto the small boat...
Is Your Unique Value Proposition, Unique In Your Customer's Eyes?
Pretty powerful combination you might think. What would Brian Boru have done faced with 10th century marauders wielding 20th century weapons? He would not have had a hope! That is what dynamic imagery does for advertising and marketing. It provides an unstoppable combination that is guaranteed to get results. So what's missing?
To be honest, without ammunition, the Vikings actually would not have had a hope. For a start, Brian and his gang of Celts, would not have known what the machine guns...
Mars And Venus: How Does Venus Know They Got It Right?
Knowing that buyers have different agendas to sales people is half the battle. Like any relationship, once you know how the other person likes to make decisions, and you react appropriately, then that relationship becomes stronger. To be a successful in sales or business, you must create strong relationships. This article, brings you one step closer to understanding yourself and your customer or prospect.
First; how do you know when you got it right
You may have heard of the phrase what...
Mars And Venus: Sales People Are From Mars, Buyers Are From Venus - Introduction
Many of you are probably familiar with John Gray's famous relationship book, "Men are from Mars, Women are from Venus". In his book, he talks about how to overcome the different way men and women think and indeed often act. Buyers and sellers also have different viewpoints, and not knowing how your audience makes decisions can be disastrous.
This series of articles, will take you inside the mind of buyers, to help you fulfil their needs, to create successful commercial relationships. Buyers,...
Sales Process: Repeat Success And Avoid Failure
Good sales people are naturals. They just get on with the job, their customers love them and they keep bringing home the bacon. But what is it that they are doing right? Do you know? Can you pass on those lessons to other members in the team? If you can get the whole sales team to consistently follow best practices, your sales revenue will increase dramatically.
Why bother with a sales process?
By having a good sales process, A process is defined as: A series of actions, changes, or...
Sales: Align With Your Buyers Objectives To Close Sales Quickly?
What is the most important reason that sales fail to close on time or even close at all? When you get a mismatch by sellers selling forward and buyers buying backwards! Sounds like double Dutch? Well this article discusses how to position your proposition in line with the prospect to make them an eager buyer.
Do you remember the last time you bought something that you were really looking forward to owning? What did it feel like when you finally got it, were you excited?
Good sales people...
The 7 Step Challenge - Does Your Marketing Company Measure Up?
What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly.
I am sure that in your business you get equivalent questions. This article objectively looks at criteria you should use for choosing services like 3Rs. I would strongly advise you to use this as a template for the products and services that you sell.
All companies are set up with one key goal in mind to make...
The Secret To A Good Nights Sleep
We all sleep for 25 years are you sleeping as well as you could?
Whether they are top quality siberian goose down duvets, pillows and other highly comfortable duvets and bedding, they all can greatly contribute to the quality of your good nights sleep.
But this is not the Secret.
Then there is also the All Seasons range to choose from. Moreover, you might be interested in knowing that all of the above products are available in All Tog Ratings and Sizes and that the majority of our product...
Why Cold Calling Does Not Work, Using Traditional Methods
So what is the secret to highly successful cold calling? Why is it that some people always seem to get the appointment? Do they use some new fangled tricks that you can only learn at hugely expensive telesales training courses? If you want to find a simple way of boosting your sales, using the phone, without the rejection, then read the rest of this article. So what do you do next - you ask them what I call a "problem statement" question.
Every person that I have ever met hates cold calling....
Why Siberian Goose Down Duvets?
If you are anything like me when I started out, you might be thinking a duvet is a duvet, how different can they be? Little did I know!!
Because of this, Ive decided that my first entry to this Duvets NBedding Blog is going to address the issue of explaining in nice and simple terms, a little about Duvets.
We all know that a goose is a bird, so what is Goose Down and more importantly, what is a Goose Down Duvet?
Quite simply, the small feathers on the breast of the Goose are known as the...
Will Sales Technology Actually Improve Your Company's Sales?
As we embrace the information age, there are more gadgets available to the average sales person, than there were weapons for old age warriors. So does this add a credible advantage to the guy or gal on the road? Early sales reps had their wares and their wits, with which to earn a living, however as technology advances, does all of the constant flow of information actually make today's well trained professionals any more adept than their medieval counterparts?
This article will give you a lot...
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