•7 Media Myths That Will Kill Your Campaign
Myth #1: A good news release is all you need to get "ink"
The days of the "one size fits all" news releases are gone. Now it's all about customizing and knowing what the media target you're pitching is looking for. Making one release isn't a bad idea, but use it as a starting point, not the final message.
Myth #2: Mention your book every chance you get
The surest way to kill an interview (and your chances of getting asked back) is when you mention your book over and over. When you say...
•Be There Or Be Talked About: Managing Your Reputation Online
A few weeks ago I had an author call me in a blind panic - someone had reviewed her book online and it wasn't good, in fact it was downright nasty. She was horrified, and the worst part, there was very little she could do. It wasn't someone we, the publisher, or the author had ever worked with before, nor had anyone ever contacted her, how she got the book is anyone's guess, but she did, and she hated it.
The price for online exposure can sometimes be high, but this story brings back the...
•Five Simple Ways to Grow Your Email List
If you have an email list or are thinking of starting one, congratulations! There's no quicker way to build your customer base than through an email list. But starting and growing one can be tricky. Here are five tips that should help you not only get subscribers, but keep them as well.
1) What's your ethical bribe? You must have a sign up bonus or ethical bribe to get folks to leave their email address. Sure you'll get some people who are ready to sign up for anything but it's not likely that...
•How To Get More Traffic To Your Blog
1) Blog frequently
Most new bloggers dislike hearing this. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like it's just happening to them. The truth is, don't get a blog just to have a blog. Get it and keep it updated. It's the quickest way to gaining traffic. How often should you blog? Three times a week. The best days to blog? Studies have shown that Tuesday, Wednesday, and Thursday are key days for blogging.
2) Stay on point
I tell authors...
•Micro-Blogging on Twitter
There's a hot new trend going on right now and it's called micro-blogging. So what's a micro-blog? And moreover, what's Twitter? Twitter is a micro-blogger platform that allows users to create entries that are only 140 characters in length. These entries are referred to as "tweets."
Originally designed to keep friends and family up to date on what you're doing, Twitter can also be a great place to share your latest book project, promotional ideas as well as interacting with fellow tweets...
•Pitching Yourself To Bloggers
If you're trying to pitch yourself to bloggers you may have found the dead silence at the end of your email exchange. Why? Well, let's face it. The top bloggers in any market probably get a ton of email. Most of it fairly useless. I know this for a fact because I get pitched all the time for reviews, interviews, all sorts of things. Ninety-percent of the emails are useless form letters, ninety-nine percent of the pitches are from people who don't even read my blog.
In a world where bloggers...
•Ten PR Secrets No One Will Ever Tell You
When you're trying to pitch your book, the last thing you need is old, outdated or false information. PR and marketing guidelines change frequently and what worked five years ago no longer works today. For some red hot publicity that will get you to the top of the pitching file, we've unveiled some PR secrets you won't hear anywhere else but here.
Trying to get on Oprah? Here are some things we're betting you never knew about getting on her show: Sending samples and books to the Oprah Show is...
•The Key to Doing Keyword Research
As any Search Engine Optimization expert will tell you, Keyword research is a funny animal. The type of keyword research you do will vary, depending on what you're using the keywords for. Article research, for example, will be much different than keyword searches done for web sites mostly because people are searching for different types of words depending on what they're going after. Regardless of the type of search you're doing though, there are some hard and fast rules when it comes to good...
•Virtual Author Tour How-To Guide
After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet? Broken down in simple steps, this article is designed to give you a good starting point to kick your Internet promotion into high gear. It's not difficult but you have to start somewhere. Let's start with your web site.
Web site: Why would someone visit...
•What Starbucks Taught Me About Search Engine Marketing
When it comes to having a lot of options for coffee you can't really beat Starbucks. It seems that there's virtually a store on every corner. Bad planning or an intentional marketing ploy? It's been statistically proven that the more Starbucks stores there are in a - mile radius the better each individual store will do. So what does this mean for your Internet marketing campaign? It means that the more 'stores' you own, the better your main store will do.
Here's a real-time illustration: if...
•Your Rockin' Red Hot Online Media Room
Did you know that second only to your blog, the media room should be the most updated page on your website? When was the last time you updated your media room? For most of us, it's probably been a while. We tend to put up media rooms and then forget about them. But more and more, a good, informative media room should be consistently updated.
We've found through research, reading, and our own experiences that often it's not just the media that visits this page, that's why the term "media room"...
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