And The Award For The Best-Pulling Ad Goes To...
And The Award For The Best-Pulling Ad Goes To... by Paula MorrowQuestion: Does your advertising pull the way you want it to? Or does it fall short...way, way short?As people get more accustomed toonline advertising, they are becomingmore vocal as to why one ad appeals,while others are earning the cold shoulder.According to a survey conducted by Jupiter, a globally recognized resource on ecommerce, most winners and losers have a number of things in common.And The Winners Are...According to...
Be The Brand!
Be The Brand! by Paula MorrowQuick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella's Castle. Now, think Corey Rudl...the Internet Marketing Center; Ken Evoy...Make My ___ Sell products; Allan Gardyne... associate programs. These are much more than products...these are brands and brand identities. Have you thought about how you will brand yourself through your business?Now, a lot of the experts emphasize...
Can Your eBook Idea Survive The '5W' Acid Test?
Can Your eBook Idea Survive The '5W' Acid Test? by Paula MorrowCan Your eBook Idea Survive The '5W' Acid Test?by Paula Morrowhttp://www.idealmarketingcorp.comCan Your eBook Idea Survive The '5W' Acid Test?If you've been cruising the Internet highwayfor any length of time, you've run across tonsof ebooks. They've almost risen to mythical proportions as "the" vehicle for producingunlimited profits. Even with this flooding of the market, the door's still open IF you develop an ebook that's...
Cement Stronger Customer Relationships By Following The Confirmation Letter ABC's
Cement Stronger Customer Relationships By Following The Confirmation Letter ABC's by Paula MorrowAs more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there's a live person on the other side of the computer screen. They forget that they're dealing with PEOPLE. As a result, the Internet has begun to get a reputation for being cold...lacking in the personal touch. And it's this personal touch that forges a...
Discover Co-Registration Services - The Secret Weapon For Flooding Your Opt-In List With Subscriptions
Discover Co-Registration Services - The Secret Weapon For Flooding Your Opt-In List With Subscriptions by Paula MorrowDiscover Co-Registration Services - The Secret Weapon For Flooding Your Opt-In List With Subscriptionsby Paula Morrowhttp://www.idealmarketingcorp.comIt just wasn't happening. Yes, visitorswere coming to the site, but the opt-in list was growing painfully slow. A new approach was called for, and a friend recommended trying a co-registration effort. And darned if it didn't...
Does Your Web Site Beat The Clock?
Does Your Web Site Beat The Clock? by Paula MorrowTick, tick, tick. That's the sound of those all important 10 secondsslipping away - the average amount of time a visitor remains at a web site before clicking on.That is, unless you give them a reason to stay.Take a good hard look at your web site - is it optimized in yourfavor? What does a visitor first see when they arrive? Does theheadline make them screech to a halt? Does your sales letter'sfirst paragraph hook them in? Tick, tick,...
Don't Envy The Gurus - Be One!
Don't Envy The Gurus - Be One! by Paula MorrowWho says you don't have what it takes to be a guru? True, there are so many self-proclaimed gurus online these days, it seems extremely crowded. But this applies to only a few areas, like Internet marketing. Who's to say you couldn't become 'the expert' in a more specialized niche? If you think about it, you'll realize that you probably already have the knowledge inside you. Get ready to unleash the guru within!At the beginning, position yourself...
Don't Write Like You Think...Write Like You Talk
Don't Write Like You Think...Write Like You Talk by Paula MorrowThe Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background, you can now pursue a profitable business in your area of interest.But selling online brings its own set of challenges. One of the most difficult being able to establish a one-on-one, personal customer relationship.So how to overcome the anonymity of the computer screen and create this critical bond?...
Having Difficulty Writing A Compelling Offer? Click On A TV Infomercial!
Having Difficulty Writing A Compelling Offer? Click On A TV Infomercial! by Paula MorrowYes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TVinfomercials!Now, just give me a second here.Remember when you first started learning how to write copy? Whether for a classified ad or a sales letter, it was drummed in that it had to be a 'compelling offer,' heavy on benefits, not...
How Your Business Can Prosper In Uncertain Economic Times
How Your Business Can Prosper In Uncertain Economic Times by Paula MorrowWe've been going through some uncertaineconomic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans.Insider trading, stock manipulation, corporate downsizings: all seem commonplace.As a result, many businesses are revising their long-term plans to a short-term focus.So, how does your business fit into thiseconomic climate? Actually, as a small business, you're in a...
New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations
New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations by Paula MorrowYou've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this throughdirect mail and telemarketing can be both intimidating and expensive. This is where online businesses have a distinct advantage,...
Online Success, By The Numbers
Online Success, By The Numbers by Paula MorrowDo you know your conversion rate? What about your cost per visitor? All the terms basically deal with the same question:Do you know how much a visitor is worthto you? So that, when you purchase advertising, you won't end up overpaying?Internet marketing, it's been said, is a numbers game. This becomes criticallyevident after you've finalized your web site and offers, gotten a few sales under your belt, and are ready to go wide with your...
Swipe Your Way To Success (Legally!)
Swipe Your Way To Success (Legally!) by Paula MorrowEvery successful direct mail expert has one. Same with the online experts who continually pull in the big numbers.What is it? The infamous 'swipe file.'Have you started yours?Every so often, you're faced with a blank computer screen and a deadline - your ezine is due, your sales letter needs to be posted, your ad needs to be submitted.And your mental batteries are completely dead. You're suffering from total and complete writers block. But...
The Critical Tool That Powers The List - The 13 Questions You Must Ask When Choosing A Listserver For Your Business
The Critical Tool That Powers The List - The 13 Questions You Must Ask When Choosing A Listserver For Your Business by Paula MorrowWithout a doubt, being able to market through email plays a critical role in how successful you will be on the internet. So, choosing the right listserver to power it will be one of your most important decisions.So, which one to choose?There are many worth consideration, so here is a list of 'filter' questions that will help you make your decision. Remember, no...
When In Doubt, Ask!
When In Doubt, Ask! by Paula MorrowIn the rush to get online, have you ever found yourself skipping over the research fundamentals, like our Online Wannabe? For instance, do any of the following sound familiar? Online Wannabe: (checking off the list) OK, signed up for a few affiliate programs, posted the provided websites...I know there are a lot of people online just like me, and I KNOW they'll want this.(time goes by....but nothing happens)Wannabe: Ah, c'mon! EVERYONE needs this product -...
Winning The (Domain) Name Game
Winning The (Domain) Name Game by Paula MorrowWhat's in a name? In a word: Everything!Choosing an appropriate domain name for your web site is one of the first and most critical decisions you'll have to make on the road to Internet success. What Makes A Great Domain Name?Is it punchy, sticks in the mind, is short and fits your product/service? Does it begin with a letter closer to the beginning of the alphabet, instead of towards the end? If so, and it's not taken, you may have a...
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