•The Harsh Reality - It's Top 30 Or Nothing
If, as a Internet marketer, you expect to survive and be found, you need to learn how to: 1) place your pages in the high-traffic core, and 2) achieve a high ranking in the major search engines. Otherwise, your sites will be like little islands in the sea: remote, inaccessible, and forgotten.
This means you are solely relying on people typing in your URL in the command lines of their browsers, and this only works if your site is well-known. The days of serendipitous surfers and "accidental...
•These Aren't Your Father's Search Engines
It used to be that every search engine had a submission page (an "Add URL" interface) and all a Webmaster needed to do was to visit each search engine, find the link to the submission page, enter their Web site's URL, and be done with the process. The search engines, however, responding to the many people who abused their submission interface, found it necessary to set undisclosed submission limits, watch the identities of the submitters, block many submitters, and even ban Web sites that...
•Get a Grip - Make Them Click
There are many places in your HTML you can include keywords, but the Titles and descriptions are arguably the most important elements of your Web site. These places are not the most important in terms of their ability to improve rankings in the search engines, or in terms of the search engines algorithm, but are most important in terms of their ability to compel someone to visit your Web site. That is, after all, the ultimate goal of search engine positioning, isn't it? Not a lot of point...
•Playing the Name Game
There are so many issues to consider when selecting a domain name. Most companies are not aware of all of these, and they choose poorly. If you don't have a well-known brand name or the resources to build a brand name that people might search for, why register a domain name that gives you no advantage whatsoever in the search engines, where people search for your product or service?
You can never own too many domain names. That's a rather bold statement, but think about the implications. If...
•Developing Killer Content on a Beer Budget
As a small e-business owner, you should know about Craig's List because it is a great resource to find inexpensive help to grow your e-business. While much of the site is occupied with buying and selling of used household items, roommate searches, personal ads, and chitchat, there are great business resources there also.
I would like to direct your attention to the section on Craiglist called "Gigs," which can be a gold mine of resources for an e-business owner on a beer budget. Gigs are...
•Five Advantages Of Having A High Page Rank
Your Page Rank does not directly influence your ranking in the search engines, but it does indirectly influence your ranking in many ways.
What is a Page Rank?
Google assigns a numeric value to a Web page that represents how important a page is on the web. When one Web page links to another, it is effectively casting a vote for the other page. It is Google's way of determining how important a Web page is.
Listed below are reason why you should pay attention to your Page Rank score.
Your...
•Your Title Tag: The New Keyword META Tag
Do you start with one of your targeted keywords when constructing your Web site's title, or is it the third or fourth word of the site's title?
In many ways, the Title tag has replaced the keyword META tag, and many people would argue that this has effectively become the keyword META tag.
What is a Title tag?
A title tag is the first HTML element of code that appears at the top of your Web page whose contents are displayed in the title bar at the top of the Web browser.
Listed below are...
•How to Optimize Your Pages for the Highest Rankings Possible in Google
If you want to get a high ranking in Google, you must know how to properly optimize your Web pages. Follow the steps below to to obtain the best possible ranking in Google and the other major search engines.
Google disregards the description META tag and the keyword tag, but thinks the Title tag is important. the text within the Title tag is a representation of what is inside the site. The Title tag is best when it includes 75 characters of keywords.
It is worth noting that the Title tag is...
•Lovely To Look At But Rarely Seen
Intentionally launching a Web site that can't be found by any of the major search engines could hardly be the goal of any Web site owner. That would be akin to opening a mail-order business and not sending out a catalog, or opening a store and not publishing your phone number or address. On the Internet, the major search engines are the equivalent of the Yellow Pages, and the listings on search engines are just as valuable for garnering new business. No matter how pretty and interactive your...
•Developing A Killer Search Engine Positioning Strategy
After you have spent hours of your time creating a home page, it is certainly disheartening when no one visits your site, or the traffic is so minimal that it might as well be nonexistent. At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you have probably figured out by now, this is not the way to go about doing things.
You can register with search engines till your fingers...
•That Page Just Won't Fly
There can be any number of reasons why you would build an informational page, but most often it is due to some problematic site design issue that prevents the "actual pages" of a Web site from being indexed or attaining a high ranking in a major search engine. You can't always trash a Web page and start over. Sometimes you have to go with what you've got, and produce "fixes."
Here are a few design failures that may call for an informational page solution:
Graphics Without HTML
Since...
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