3 Ways to Increase Conversion Rates
3 Ways to Increase Conversion Rates by Nick UsborneIn a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.In this article Im going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all of their readers before the task is completed. Both media struggle with conversion rates that typically...
Freelance Copyriters: Double Your Income
Freelance Copyriters: Double Your Income by Nick UsborneFreelance copywriters are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns.They grumble and gripe about their clients being disorganized and unfocused, but are terminally disorganized and unfocused themselves.>> Yes, the situation is awash with ironyThe thing I...
Google - The Ultimate Web Writers Style Guide
Google - The Ultimate Web Writers Style Guide by Nick UsborneIndulge me for a moment.Forget that Google is a search engine. Just for a moment, imagine it is a style guide. A very different kind of style guide.Instead of this particular style guide being written as a static book by an expert or two, it is written by studying the searching and browsing habits of hundreds of millions of web users.Get the idea? Not a search engine. A style guide. A constantly evolving style guide that works from...
Long Copy Sales Letters on the Web: Hype or Not?
Long Copy Sales Letters on the Web: Hype or Not? by Nick UsborneI have written before about long sales copy on the web. But I have more to say on the subject.First, let me be clear about what Im saying here. Im not talking about long content pages within dozens of other pages on a site. Im talking about stand-alone pages...a long, direct response sales letter online, often with its own domain name.Next, let me say this: long copy works, online and offline. If you can hold someones...
The Power of Saying 'You Can'
The Power of Saying 'You Can' by Nick UsborneIf you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.It's what we say when they face their first day at school, when they first ride a bicycle, or first swim a full length of a pool.Children face the challenges of early life with greater confidence when they are supported by the belief and support of their parents.And it doesn't stop at childhood. We...
Writing Newsletters Online: How to Get it Right
Writing Newsletters Online: How to Get it Right by Nick UsborneA strange thing has been happening to newsletters online.They have been turning into either a) promotional emails or b) web pages delivered by email.Im sure you know what I mean. Go back a couple of years and you could look forward to receiving your favorite newsletter in the knowledge that the newsletter itself would contain some great content...something you could read and enjoy, or learn from.You could open the newsletter in...
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